How popular isHaier in search?
In September 2026, there were an estimated 478K branded searches for Haier worldwide which is down 18.3% over the last 12 months. Haier holds 17.2% estimated Share of Search among fridge freezer brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which fridge freezer brands compete with Haier?
Share of Search by month for Hisense, Beko, LG, Haier, Liebherr. The figures are in the table below the chart.
View monthly share of search table
| Month | Hisense | Beko | LG | Haier | Liebherr | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 21% | 18% | 17.2% | 11.5% | 0.85% |
| Nov 2025 | 36.8% | 20.2% | 14.5% | 16.6% | 11.1% | 0.82% |
| Dec 2025 | 31.9% | 21.3% | 15.1% | 21.3% | 9.5% | 0.7% |
| Jan 2026 | 31.5% | 21% | 18.1% | 17.2% | 11.5% | 0.69% |
| Feb 2026 | 30.3% | 20.2% | 21.2% | 16.5% | 11.1% | 0.67% |
| Mar 2026 | 27.3% | 18.3% | 23.2% | 18.3% | 12.2% | 0.73% |
| Apr 2026 | 28.3% | 18.9% | 16.4% | 23.1% | 12.7% | 0.62% |
| May 2026 | 33.2% | 18.2% | 15.8% | 22.2% | 9.9% | 0.73% |
| Jun 2026 | 35.5% | 19.5% | 13.9% | 19.5% | 10.7% | 0.79% |
| Jul 2026 | 32.4% | 21.7% | 15.4% | 17.7% | 11.9% | 0.88% |
| Aug 2026 | 30.2% | 20.2% | 21.2% | 16.5% | 11% | 0.99% |
| Sep 2026 | 31.4% | 21% | 18% | 17.2% | 11.5% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.4% | 673K | 0% | +1.2 points | |
| 2, moved from 3rd to 2nd | 21% | 450K | 0% | +0.8 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 18% | 386K | -18.2% | -3.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 17.2% | 368K | 0% | +0.7 points | |
| 5, held 5th | 11.5% | 246K | 0% | +0.4 points | |
| 6, held 6th | 1% | 22.2K | 0% | 0 points |
1.
Hisense
31.4%
Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Beko21%
Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.
3.
LG18%
Moved from 2nd to 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -3.2 points.
4.
Haier
17.2%
Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.7 points.
5.
Liebherr11.5%
Held 5th. 246K estimated branded searches, 0% vs prior month. Share +0.4 points.
6.
Bosch1%
Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Haier and its closest rivals
Every comparison with Haier
25 comparisons
- Beko vs Haier
- Electrolux vs Haier
- Haier vs Hisense
- Haier vs LG
- Haier vs Midea
- Haier vs Smeg
- Haier vs Liebherr
- Black and Decker vs Haier
- Haier vs Samsung
- Haier vs Igloo
- Brass Monkey vs Haier
- Dometic vs Haier
- Haier vs Westinghouse
- Bosch vs Haier
- Fisher & Paykel vs Haier
- Haier vs SKOPE
- AstroAI vs Haier
- Haier vs Husky
- Haier vs Whirlpool
- Alpicool vs Haier
- Avanti Products vs Haier
- Haier vs Miele
- Haier vs Newair
- Chef vs Haier
- EuroCave vs Haier
How has branded search demand for Haier changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Haier worldwide fell from 585K to 478K.
- Across the 12 months ending September 2026, Haier’s estimated Share of Search among fridge freezer brands worldwide peaked at 23.1% in April 2026 and was lowest at 16.5% in August 2026.
How did search popularity change for fridge freezer brands worldwide in September 2026?
5 changes
In September 2026, Beko overtook LG to rank 2nd among fridge freezer brands worldwide, with 21% estimated Share of Search.
In September 2026, Hisense gained estimated Share of Search among fridge freezer brands worldwide, from 30.2% to 31.4%.
In September 2026, Haier gained estimated Share of Search among fridge freezer brands worldwide, from 16.5% to 17.2%.
In September 2026, LG lost estimated Share of Search among fridge freezer brands worldwide, from 21.2% to 18%.
Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
Where does Haier compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fridge brands | 6th of 15 | 7.3% | Show ranking |
| Washing machine brands | 6th of 12 | 7.6% | Show ranking |
| Home appliance brands | 5th of 10 | 8.9% | Show ranking |
| Freestanding oven brands | 4th of 8 | 10.9% | Show ranking |
| Laundry appliance brands | 2nd of 5 | 19.3% | Show ranking |
| Fridge freezer brands | 4th of 6 | 17.2% | Shown above |
| Upright freezer brands | 4th of 5 | 19.6% | Show ranking |
| Chest freezer brands | 3rd of 3 | 24.7% | Show ranking |
| Mini fridge brands | 2nd of 5 | 28.4% | Show ranking |
| Dishwasher brands | 2nd of 6 | 28.6% | Show ranking |
| Deep freezer brands | 2nd of 4 | 30.9% | Show ranking |
| Bar fridge brands | 2nd of 4 | 34.4% | Show ranking |
| Refrigerator double door brands | 2nd of 5 | 40.2% | Show ranking |
| Wine fridges | 1st of 6 | 59.8% | Show ranking |
| Beverage cooler brands | 1st of 5 | 70.9% | Show ranking |
How is Haier measured?
Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- haier
- haier washer
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Is Haier your brand?
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