Brandwave

How popular isHaier in search?

In September 2026, there were an estimated 478K branded searches for Haier worldwide which is down 18.3% over the last 12 months. Haier holds 7.5% estimated Share of Search among washing machine brands worldwide and is ranked 5th of 12 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux23.5%
  2. Smeg18.1%
  3. Whirlpool16.5%
  4. Midea8.6%
  5. Haier7.5%
  6. Beko7%
  7. LG6.7%
  8. Samsung5.5%
  9. Bosch2.6%
  10. Miele1.8%
  11. +2 more
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Which washing machine brands compete with Haier?

Haier against washing machine brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Whirlpool, Midea, Haier, Beko, LG, Samsung, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegWhirlpoolMideaHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202521.4%16.9%18.3%6.4%8.3%7.8%7.4%6.4%2.9%1.6%1.9%0.47%
Nov 202528.7%17.7%15.9%5.8%7.2%7%5.7%5.5%2.2%2.2%1.7%0.42%
Dec 202521.6%19.7%15.9%6.5%9.5%7.9%6.3%5.7%2.4%2.4%1.6%0.39%
Jan 202621%19.5%18%6.3%8.2%7.7%7.3%5.6%2.4%1.9%1.5%0.46%
Feb 202620.5%18.8%17.5%6.2%8%7.6%8.6%6.3%2.3%1.9%1.8%0.46%
Mar 202622.8%17%16.2%6.8%8.5%6.8%9.3%5.7%2.6%2.1%1.7%0.5%
Apr 202623.2%15%19.1%7%10.2%7%6.7%5.4%2.6%1.7%1.7%0.42%
May 202623%14.8%18.4%8.4%10.1%6.9%6.6%5.4%2.6%1.7%1.7%0.41%
Jun 202622.1%12.4%17.7%12.1%9.7%8.1%6.4%5.2%2.5%1.7%1.6%0.4%
Jul 202618.5%15%18.7%12.5%8.5%8.3%6.5%5.7%2.6%1.7%1.7%0.41%
Aug 202622.7%15.6%16.2%10.2%7.2%6.8%7.7%6.4%3.1%2.1%1.7%0.41%
Sep 202623.5%18.1%16.5%8.6%7.5%7%6.7%5.5%2.6%1.8%1.7%0.42%

  1. 1.Electrolux

    23.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Smeg

    18.1%

    Moved from 3rd to 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.5 points.

  3. 3.Whirlpool

    16.5%

    Moved from 2nd to 3rd. 1.1M estimated branded searches, -1.3% vs prior month. Share +0.4 points.

  4. 4.Midea

    8.6%

    Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -1.6 points.

  5. 5.Haier

    7.5%

    Moved from 6th to 5th. 478K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Beko

    7%

    Moved from 7th to 6th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.LG

    6.7%

    Moved from 5th to 7th. 427K estimated branded searches, -16.8% vs prior month. Share -1.1 points.

  8. 8.Samsung

    5.5%

    Held 8th. 352K estimated branded searches, -16.6% vs prior month. Share -0.9 points.

  9. 9.Bosch

    2.6%

    Held 9th. 169K estimated branded searches, -17.6% vs prior month. Share -0.5 points.

  10. 10.Miele

    1.8%

    Held 10th. 113K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  11. 11.Westinghouse

    1.7%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  12. 12.Fisher & Paykel

    0.42%

    Held 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Haier and its closest rivals

Every comparison with Haier

How has branded search demand for Haier changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier worldwide fell from 585K to 478K.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among washing machine brands worldwide decreased from 8.3% to 7.5%.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among washing machine brands worldwide peaked at 10.2% in April 2026 and was lowest at 7.2% in November 2025.
  • Across the 12 months ending September 2026, Haier fell from 4th to 5th among washing machine brands worldwide.

How did search popularity change for washing machine brands worldwide in September 2026?

  1. In September 2026, Smeg overtook Whirlpool to rank 2nd among washing machine brands worldwide, with 18.1% estimated Share of Search.

  2. In September 2026, Electrolux gained estimated Share of Search among washing machine brands worldwide, from 22.7% to 23.5%.

  3. In September 2026, Midea lost estimated Share of Search among washing machine brands worldwide, from 10.2% to 8.6%.

  4. In September 2026, LG lost estimated Share of Search among washing machine brands worldwide, from 7.7% to 6.7%.

  5. In September 2026, Samsung lost estimated Share of Search among washing machine brands worldwide, from 6.4% to 5.5%.

  6. In September 2026, Beko rose from 7th to 6th among washing machine brands worldwide.

Where does Haier compete?

Haier is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands5th of 127.5%Shown above
Fridge brands4th of 158.3%Show ranking
Home appliance brands3rd of 1010%Show ranking
Freestanding oven brands3rd of 812.3%Show ranking
Deep freezer brands3rd of 418.7%Show ranking
Laundry appliance brands2nd of 519.3%Show ranking
Refrigerator double door brands2nd of 519.3%Show ranking
Fridge freezer brands2nd of 619.6%Show ranking
Upright freezer brands2nd of 521.8%Show ranking
Mini fridge brands2nd of 526.4%Show ranking
Chest freezer brands2nd of 329.9%Show ranking
Bar fridge brands2nd of 430.1%Show ranking
Dishwasher brands1st of 630.6%Show ranking
Wine fridges1st of 665.8%Show ranking
Beverage cooler brands1st of 575.9%Show ranking

How is Haier measured?

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • haier
  • haier washer

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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