Brandwave

How popular isHaier in search?

In September 2026, there were an estimated 478K branded searches for Haier worldwide which is down 18.3% over the last 12 months. Haier holds 10.9% estimated Share of Search among freestanding oven brands worldwide and is ranked 4th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux44.5%
  2. Smeg30.4%
  3. Beko13.4%
  4. Haier10.9%
  5. Fisher & Paykel0.8%
  6. Miele0.03%
  7. Bosch0.02%
  8. Chef<0.01%
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Which freestanding oven brands compete with Haier?

Haier against freestanding oven brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Beko, Haier. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegBekoHaierFisher & PaykelMieleBoschChef
Oct 202541.9%29.3%15.3%12.6%0.92%0.03%0.02%0.02%
Nov 202549.8%27.1%12.2%10%0.74%0.03%0.02%0.02%
Dec 202539.2%31.3%14.4%14.4%0.71%0.03%0.02%0.02%
Jan 202639.9%32.6%14.6%12%0.88%0.03%0.02%0.01%
Feb 202639.7%32.8%14.6%12%0.88%0.03%0.02%0.02%
Mar 202643.6%29.3%13.1%13.1%0.96%0.03%0.02%0.02%
Apr 202644.3%25.3%13.3%16.2%0.8%0.03%0.02%0.01%
May 202644.3%25.3%13.3%16.2%0.8%0.03%0.02%0.01%
Jun 202644.6%21.8%16.4%16.4%0.81%0.03%0.02%<0.01%
Jul 202639%28.2%17.6%14.4%0.87%0.03%0.02%<0.01%
Aug 202646.2%27.7%13.9%11.3%0.84%0.03%0.02%<0.01%
Sep 202644.5%30.4%13.4%10.9%0.8%0.03%0.02%<0.01%

  1. 1.Electrolux

    44.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Smeg

    30.4%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.7 points.

  3. 3.Beko

    13.4%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Haier

    10.9%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Fisher & Paykel

    0.8%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Miele

    0.03%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.02%

    Held 7th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Chef

    <0.01%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Haier and its closest rivals

Every comparison with Haier

How has branded search demand for Haier changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier worldwide fell from 585K to 478K.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among freestanding oven brands worldwide decreased from 12.6% to 10.9%.
  • Across the 12 months ending September 2026, Haier’s estimated Share of Search among freestanding oven brands worldwide peaked at 16.4% in June 2026 and was lowest at 10% in November 2025.

How did search popularity change for freestanding oven brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among freestanding oven brands worldwide, from 27.7% to 30.4%.

  2. In September 2026, Electrolux lost estimated Share of Search among freestanding oven brands worldwide, from 46.2% to 44.5%.

  3. In September 2026, Beko lost estimated Share of Search among freestanding oven brands worldwide, from 13.9% to 13.4%.

  4. Haier’s estimated Share of Search among freestanding oven brands worldwide has lost ground for 3 months in a row, from 16.4% to 10.9% in September 2026.

  5. Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

  6. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Haier compete?

Haier is ranked in 15 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fridge brands6th of 157.3%Show ranking
Washing machine brands6th of 127.6%Show ranking
Home appliance brands5th of 108.9%Show ranking
Freestanding oven brands4th of 810.9%Shown above
Laundry appliance brands2nd of 519.3%Show ranking
Fridge freezer brands4th of 617.2%Show ranking
Upright freezer brands4th of 519.6%Show ranking
Chest freezer brands3rd of 324.7%Show ranking
Mini fridge brands2nd of 528.4%Show ranking
Dishwasher brands2nd of 628.6%Show ranking
Deep freezer brands2nd of 430.9%Show ranking
Bar fridge brands2nd of 434.4%Show ranking
Refrigerator double door brands2nd of 540.2%Show ranking
Wine fridges1st of 659.8%Show ranking
Beverage cooler brands1st of 570.9%Show ranking

How is Haier measured?

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • haier
  • haier washer

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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