Brandwave

How popular isGE Appliances in search?

In September 2026, people searched for GE Appliances by name about 137,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 2% of all global home appliance brand searches, placing GE Appliances tenth out of 13 brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Electrolux27.9%
  2. Smeg19%
  3. Whirlpool15.3%
  4. Beko8.4%
  5. LG7.2%
  6. Haier6.8%
  7. Frigidaire5.6%
  8. Samsung2.8%
  9. Miele2.1%
  10. GE Appliances2%
  11. +3 more
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Which home appliance brands compete with GE Appliances?

GE Appliances against home appliance brands worldwide, by month

Share of searches by month for Electrolux, Smeg, Whirlpool, Beko, LG, Haier, Frigidaire, Samsung, Miele, GE Appliances, Westinghouse. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegWhirlpoolBekoLGHaierFrigidaireSamsungMieleGE AppliancesWestinghouseFisher & PaykelBosch
Oct 202525.3%17.7%16.9%9.3%8%7.6%5.1%2.5%1.9%2.3%2.3%0.56%0.53%
Nov 202532.7%17.8%14.6%8%5.8%6.6%4.4%2.7%2.4%2%2%0.48%0.55%
Dec 202525.6%20.5%14.1%9.4%6.7%9.4%4.2%2.6%2.8%1.9%1.9%0.46%0.54%
Jan 202624.6%20.1%16.4%9%7.7%7.4%4.9%2.5%2.2%2.2%1.8%0.54%0.52%
Feb 202623.7%19.5%16%8.7%9.2%7.1%4.8%3.4%2.2%2.1%2.1%0.53%0.61%
Mar 202626.3%17.7%14.4%7.9%10%7.9%5.3%3.1%2.4%1.9%1.9%0.58%0.55%
Apr 202627.1%15.5%18.1%8.1%7.1%9.9%4.4%2.7%2%2%2%0.49%0.48%
May 202626.9%15.3%17.9%8.1%7%9.9%5.4%2.7%2%2%2%0.49%0.48%
Jun 202627%13.2%18%9.9%7%9.9%5.4%2.7%2%2%2%0.49%0.46%
Jul 202622.8%16.5%18.7%10.3%7.3%8.4%5.6%3.3%2.1%2.1%2.1%0.51%0.57%
Aug 202627.8%16.6%15.2%8.3%8.7%6.8%5.6%3.2%2.5%2%2%0.5%0.57%
Sep 202627.9%19%15.3%8.4%7.2%6.8%5.6%2.8%2.1%2%2%0.5%0.48%

  1. 1.Electrolux

    27.9%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Smeg

    19%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.4 points.

  3. 3.Whirlpool

    15.3%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Beko

    8.4%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.LG

    7.2%

    Moved from 4th to 5th. 386K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  6. 6.Haier

    6.8%

    Held 6th. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Frigidaire

    5.6%

    Held 7th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Samsung

    2.8%

    Held 8th. 151K estimated branded searches, -14.2% vs prior month. Share -0.5 points.

  9. 9.Miele

    2.1%

    Held 9th. 111K estimated branded searches, -18.4% vs prior month. Share -0.5 points.

  10. 10.GE Appliances

    2%

    Held 10th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Westinghouse

    2%

    Held 11th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Fisher & Paykel

    0.5%

    Moved from 13th to 12th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Bosch

    0.48%

    Moved from 12th to 13th. 25.8K estimated branded searches, -16% vs prior month. Share -0.1 points.

Compare search popularity between GE Appliances and its closest rivals

Every comparison with GE Appliances

21 comparisons

How has branded search demand for GE Appliances changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GE Appliances worldwide fell from 168K to 137K.
  • Across the 12 months ending September 2026, GE Appliances fell from 9th to 10th among home appliance brands worldwide.

How did search popularity change for home appliance brands worldwide in September 2026?

6 changes

  1. In September 2026, Smeg gained share of searches among home appliance brands worldwide, from 16.6% to 19%.

  2. In September 2026, LG lost share of searches among home appliance brands worldwide, from 8.7% to 7.2%.

  3. In September 2026, Beko rose from 5th to 4th among home appliance brands worldwide.

  4. In September 2026, Fisher & Paykel rose from 13th to 12th among home appliance brands worldwide.

  5. In September 2026, Bosch fell from 12th to 13th among home appliance brands worldwide.

  6. Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

How are GE Appliances’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ge appliances
  • ge microwave

How the Brand Demand Index is measured

Who owns GE Appliances?

GE Appliances is owned by Haier. Brandwave also tracks Haier, owned by the same company, worldwide.

Do you work for GE Appliances? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does GE Appliances compete?

GE Appliances is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands10th of 142%Show ranking
Home appliance brands10th of 132%Shown above
Washing machine brands10th of 142.2%Show ranking
Freestanding oven brands5th of 83.2%Show ranking
Chest freezer brands6th of 64.5%Show ranking
Front load washer brands5th of 64.8%Show ranking
Fridge freezer brands6th of 74.9%Show ranking
Upright freezer brands6th of 71.2%Show ranking
Laundry appliance brands7th of 75.9%Show ranking
Microwave brands6th of 81.5%Show ranking
Freestanding gas range brands3rd of 59.5%Show ranking
Gas stove brands3rd of 516.3%Show ranking
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