How popular isGE Appliances in search?
In September 2026, people searched for GE Appliances by name about 137,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 9.5% of all global freestanding gas range brand searches, placing GE Appliances third out of five brands. These are worldwide searches for English-language branded terms.
KitchenAid76%
Samsung12.9%
GE Appliances9.5%
LG1.6%
Whirlpool0.02%
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Which freestanding gas range brands compete with GE Appliances?
Share of searches by month for KitchenAid, Samsung, GE Appliances. The figures are in the table below the chart.
View monthly share of searches table
| Month | KitchenAid | Samsung | GE Appliances | LG | Whirlpool |
|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 9.4% | 8.4% | 1.4% | 0.05% |
| Nov 2025 | 85.2% | 7.9% | 5.8% | 1.2% | 0.01% |
| Dec 2025 | 87.4% | 6.7% | 4.9% | 0.99% | <0.01% |
| Jan 2026 | 81% | 9.3% | 8.3% | 1.4% | 0.01% |
| Feb 2026 | 77.7% | 12.7% | 8% | 1.6% | 0.01% |
| Mar 2026 | 77.7% | 12.7% | 8% | 1.6% | 0.01% |
| Apr 2026 | 78.9% | 11.2% | 8.2% | 1.7% | 0.01% |
| May 2026 | 75.7% | 12.9% | 9.4% | 1.9% | 0.01% |
| Jun 2026 | 75.5% | 13% | 9.5% | 1.9% | 0.01% |
| Jul 2026 | 73.9% | 14.9% | 9.3% | 1.9% | 0.01% |
| Aug 2026 | 74.1% | 14.7% | 9.2% | 1.9% | 0.07% |
| Sep 2026 | 76% | 12.9% | 9.5% | 1.6% | 0.02% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76% | 884K | 0% | +1.9 points | |
| 2, held 2nd | 12.9% | 151K | -14.2% | -1.8 points | |
| 3, held 3rd | 9.5% | 110K | 0% | +0.2 points | |
| 4, held 4th | 1.6% | 18.1K | -18.5% | -0.3 points | |
| 5, held 5th | 0.02% | 210 | -76.1% | -0.1 points |
76%
Held 1st. 884K estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Samsung12.9%
Held 2nd. 151K estimated branded searches, -14.2% vs prior month. Share -1.8 points.
9.5%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.
LG1.6%
Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.3 points.
0.02%
Held 5th. 210 estimated branded searches, -76.1% vs prior month. Share -0.1 points.
Compare search popularity between GE Appliances and its closest rivals
Every comparison with GE Appliances
21 comparisons
- GE Appliances vs Midea
- GE Appliances vs Speed Queen
- GE Appliances vs KitchenAid
- GE Appliances vs Liebherr
- Beko vs GE Appliances
- Electrolux vs GE Appliances
- Frigidaire vs GE Appliances
- GE Appliances vs Haier
- GE Appliances vs Hisense
- GE Appliances vs LG
- GE Appliances vs Samsung
- GE Appliances vs Smeg
- GE Appliances vs Westinghouse
- GE Appliances vs Whirlpool
- Bosch vs GE Appliances
- Fisher & Paykel vs GE Appliances
- Breville vs GE Appliances
- GE Appliances vs Panasonic
- GE Appliances vs Sharp
- GE Appliances vs Toshiba
- GE Appliances vs Miele
How has branded search demand for GE Appliances changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for GE Appliances worldwide fell from 168K to 137K.
- Across the 12 months ending September 2026, GE Appliances’ share of searches among freestanding gas range brands worldwide increased from 8.4% to 9.5%.
- Across the 12 months ending September 2026, GE Appliances’ share of searches among freestanding gas range brands worldwide peaked at 9.5% in June 2026 and was lowest at 4.9% in December 2025.
How did search popularity change for freestanding gas range brands worldwide in September 2026?
5 changes
In September 2026, KitchenAid gained share of searches among freestanding gas range brands worldwide, from 74.1% to 76%.
In September 2026, Samsung lost share of searches among freestanding gas range brands worldwide, from 14.7% to 12.9%.
Estimated monthly branded searches for Whirlpool worldwide fell 76.1% over 12 measured months, from 880 to 210 in September 2026.
Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for LG worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
How are GE Appliances’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using GE Appliances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- ge appliances
- ge microwave
Who owns GE Appliances?
GE Appliances is owned by 
Haier. Brandwave also tracks Haier, owned by the same company, worldwide.
Do you work for GE Appliances? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does GE Appliances compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fridge brands | 10th of 14 | 2% | Show ranking |
| Home appliance brands | 10th of 13 | 2% | Show ranking |
| Washing machine brands | 10th of 14 | 2.2% | Show ranking |
| Freestanding oven brands | 5th of 8 | 3.2% | Show ranking |
| Chest freezer brands | 6th of 6 | 4.5% | Show ranking |
| Front load washer brands | 5th of 6 | 4.8% | Show ranking |
| Fridge freezer brands | 6th of 7 | 4.9% | Show ranking |
| Upright freezer brands | 6th of 7 | 1.2% | Show ranking |
| Laundry appliance brands | 7th of 7 | 5.9% | Show ranking |
| Microwave brands | 6th of 8 | 1.5% | Show ranking |
| Freestanding gas range brands | 3rd of 5 | 9.5% | Shown above |
| Gas stove brands | 3rd of 5 | 16.3% | Show ranking |
Is GE Appliances your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.