Brandwave

How popular isGE Appliances?

In September 2026, people searched for GE Appliances by name about 137,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 1.2% of all global upright freezer brand searches, placing GE Appliances sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about upright freezer brands, GE Appliances appeared in four of the five answers and was the joint most recommended of the seven.

Search and AI answers in September 2026

GE Appliances is the sixth most searched of 7 competitors and the joint most recommended in AI answers.

  1. HisenseShare of searches 30.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. BekoShare of searches 20.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. LGShare of searches 17.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HaierShare of searches 16.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GE AppliancesShare of searches 1.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top upright freezer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. GE Appliances is the joint most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Frigidaire1st
  2. GE Appliances1st
  3. Hisense–
  4. Beko–
  5. LG–
  6. Haier–
  7. Bosch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Frigidaire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GE Appliances4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hisense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about upright freezer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which upright freezer brands compete with GE Appliances?

GE Appliances against upright freezer brands worldwide, by month

Share of searches by month for Hisense, Beko, LG, Haier, Frigidaire, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthHisenseBekoLGHaierFrigidaireGE AppliancesBosch
Oct 202531.2%20.9%17.9%17.1%11.4%1.3%0.2%
Nov 202536.5%20.1%14.4%16.4%11%1.5%0.21%
Dec 202531.6%21.1%15%21.1%9.4%1.6%0.22%
Jan 202631.1%20.8%17.9%17%11.4%1.5%0.22%
Feb 202629.9%20%21%16.4%10.9%1.5%0.24%
Mar 202627%18.1%23%18.1%12.1%1.6%0.22%
Apr 202628.5%19%16.5%23.3%10.4%2.1%0.22%
May 202632.3%17.7%15.3%21.6%11.8%1.1%0.21%
Jun 202635.5%19.5%13.8%19.5%10.7%0.79%0.16%
Jul 202632.4%21.6%15.4%17.7%11.8%0.87%0.18%
Aug 202629.3%19.6%20.6%16%13.1%1.2%0.2%
Sep 202630.5%20.4%17.5%16.7%13.6%1.2%0.2%

  1. 1.Hisense

    30.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +1.1 points.

  2. 2.Beko

    20.4%

    Moved from 3rd to 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.8 points.

  3. 3.LG

    17.5%

    Moved from 2nd to 3rd. 386K estimated branded searches, -18.2% vs prior month. Share -3.1 points.

  4. 4.Haier

    16.7%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Frigidaire

    13.6%

    Held 5th. 301K estimated branded searches, 0% vs prior month. Share +0.5 points.

  6. 6.GE Appliances

    1.2%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Bosch

    0.2%

    Held 7th. 4.5K estimated branded searches, -2.6% vs prior month. Share 0 points.

Compare popularity between GE Appliances and its closest rivals

Every comparison with GE Appliances

21 comparisons

How has branded search demand for GE Appliances changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GE Appliances worldwide fell from 168K to 137K.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among upright freezer brands worldwide peaked at 2.1% in April 2026 and was lowest at 0.79% in June 2026.

How did search popularity change for upright freezer brands worldwide in September 2026?

6 changes

  1. In September 2026, Beko overtook LG to rank 2nd among upright freezer brands worldwide, with 20.4% of the searches.

  2. In September 2026, Hisense gained share of searches among upright freezer brands worldwide, from 29.3% to 30.5%.

  3. In September 2026, Haier gained share of searches among upright freezer brands worldwide, from 16% to 16.7%.

  4. In September 2026, Frigidaire gained share of searches among upright freezer brands worldwide, from 13.1% to 13.6%.

  5. In September 2026, LG lost share of searches among upright freezer brands worldwide, from 20.6% to 17.5%.

  6. Estimated monthly branded searches for GE Appliances worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are GE Appliances’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ge appliances
  • ge microwave

How the Brand Demand Index is measured

Who owns GE Appliances?

GE Appliances is owned by Haier. Brandwave also tracks Haier, owned by the same company, worldwide.

Do you work for GE Appliances? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does GE Appliances compete?

GE Appliances is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands10th of 142%Show ranking
Home appliance brands10th of 132%Show ranking
Washing machine brands10th of 142.2%Show ranking
Freestanding oven brands5th of 83.2%Show ranking
Chest freezer brands6th of 64.5%Show ranking
Front load washer brands5th of 64.8%Show ranking
Fridge freezer brands6th of 74.9%Show ranking
Upright freezer brands6th of 71.2%Shown above
Laundry appliance brands7th of 75.9%Show ranking
Microwave brands6th of 81.5%Show ranking
Freestanding gas range brands3rd of 59.5%Show ranking
Gas stove brands3rd of 516.3%Show ranking
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