Brandwave

How popular isGE Appliances?

In September 2026, people searched for GE Appliances by name about 137,000 times worldwide, an 18.4% decrease from the previous year. These searches made up 3.2% of all global freestanding oven brand searches, placing GE Appliances fifth out of eight brands. When we asked both ChatGPT and Google AI Overviews about freestanding oven brands, GE Appliances appeared in all answers and was the most recommended of the eight.

Search and AI answers in September 2026

GE Appliances is the fifth most searched of 8 competitors and the most recommended in AI answers.

  1. ElectroluxShare of searches 43.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. SmegShare of searches 29.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. BekoShare of searches 12.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HaierShare of searches 10.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. GE AppliancesShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top freestanding oven brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GE Appliances appeared in all five answers. GE Appliances is the most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. GE Appliances1st
  2. Bosch2nd
  3. Electrolux3rd
  4. Miele4th
  5. Smeg–
  6. Beko–
  7. Haier–
  8. Fisher & Paykel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • GE Appliances5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Miele1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beko0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haier0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher & Paykel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about freestanding oven brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which freestanding oven brands compete with GE Appliances?

GE Appliances against freestanding oven brands worldwide, by month

Share of searches by month for Electrolux, Smeg, Beko, Haier, GE Appliances. The figures are in the table below the chart.

View monthly share of searches table
MonthElectroluxSmegBekoHaierGE AppliancesFisher & PaykelMieleBosch
Oct 202540.3%28.2%14.8%12.1%3.6%0.89%0.03%0.02%
Nov 202548.4%26.3%11.9%9.7%2.9%0.71%0.03%0.02%
Dec 202538.1%30.5%14%14%2.8%0.69%0.03%0.01%
Jan 202638.5%31.5%14.1%11.6%3.5%0.85%0.03%0.02%
Feb 202638.3%31.6%14.1%11.6%3.5%0.85%0.03%0.02%
Mar 202642.2%28.4%12.7%12.7%3.1%0.93%0.03%0.02%
Apr 202642.9%24.5%12.9%15.7%3.1%0.78%0.03%0.02%
May 202642.9%24.5%12.9%15.7%3.1%0.78%0.03%0.02%
Jun 202643.2%21.1%15.8%15.8%3.2%0.78%0.03%0.02%
Jul 202637.6%27.2%17%13.9%3.4%0.84%0.03%0.02%
Aug 202644.7%26.8%13.4%11%3.3%0.81%0.03%0.02%
Sep 202643.1%29.4%12.9%10.6%3.2%0.78%0.03%0.02%

  1. 1.Electrolux

    43.1%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.Smeg

    29.4%

    Held 2nd. 1M estimated branded searches, +13.9% vs prior month. Share +2.6 points.

  3. 3.Beko

    12.9%

    Held 3rd. 450K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Haier

    10.6%

    Held 4th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.GE Appliances

    3.2%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Fisher & Paykel

    0.78%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Miele

    0.03%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Bosch

    0.02%

    Held 8th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between GE Appliances and its closest rivals

Every comparison with GE Appliances

21 comparisons

How has branded search demand for GE Appliances changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GE Appliances worldwide fell from 168K to 137K.
  • Across the 12 months ending September 2026, GE Appliances’ share of searches among freestanding oven brands worldwide held steady, from 3.6% to 3.2%.

How did search popularity change for freestanding oven brands worldwide in September 2026?

6 changes

  1. In September 2026, Smeg gained share of searches among freestanding oven brands worldwide, from 26.8% to 29.4%.

  2. In September 2026, Electrolux lost share of searches among freestanding oven brands worldwide, from 44.7% to 43.1%.

  3. Haier’s share of searches among freestanding oven brands worldwide has lost ground for 3 months in a row, from 15.8% to 10.6% in September 2026.

  4. Estimated monthly branded searches for GE Appliances worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  5. Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

  6. Estimated monthly branded searches for Fisher & Paykel worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

How are GE Appliances’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GE Appliances’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ge appliances
  • ge microwave

How the Brand Demand Index is measured

Who owns GE Appliances?

GE Appliances is owned by Haier. Brandwave also tracks Haier, owned by the same company, worldwide.

Do you work for GE Appliances? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does GE Appliances compete?

GE Appliances is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fridge brands10th of 142%Show ranking
Home appliance brands10th of 132%Show ranking
Washing machine brands10th of 142.2%Show ranking
Freestanding oven brands5th of 83.2%Shown above
Chest freezer brands6th of 64.5%Show ranking
Front load washer brands4th of 65.8%Show ranking
Fridge freezer brands5th of 75.8%Show ranking
Microwave brands6th of 81.5%Show ranking
Upright freezer brands5th of 71.5%Show ranking
Laundry appliance brands6th of 77.4%Show ranking
Freestanding gas range brands3rd of 59.5%Show ranking
Gas stove brands2nd of 536.1%Show ranking
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