Brandwave

How popular isFisher & Paykel in search?

In September 2026, there were an estimated 27.1K branded searches for Fisher & Paykel worldwide which is down 18.1% over the last 12 months. Fisher & Paykel holds 0.7% estimated Share of Search among freestanding oven brands worldwide and is ranked 7th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux38.5%
  2. Smeg29.7%
  3. Haier12.3%
  4. Beko11.6%
  5. Bosch4.3%
  6. Miele2.9%
  7. Fisher & Paykel0.7%
  8. Chef<0.01%
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Which freestanding oven brands compete with Fisher & Paykel?

Fisher & Paykel against freestanding oven brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Haier, Beko, Bosch, Miele, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHaierBekoBoschMieleFisher & PaykelChef
Oct 202536%28.4%14%13.2%4.9%2.7%0.79%0.01%
Nov 202543.9%27.1%11%10.8%3.3%3.3%0.65%0.02%
Dec 202533.8%30.8%14.9%12.4%3.8%3.8%0.61%0.01%
Jan 202634.4%31.8%13.4%12.6%3.9%3.2%0.76%0.01%
Feb 202634.4%31.5%13.5%12.7%3.9%3.2%0.76%0.02%
Mar 202637.8%28.2%14.1%11.3%4.3%3.5%0.83%0.01%
Apr 202638.6%24.9%17%11.6%4.4%2.9%0.7%0.01%
May 202638.6%24.9%17%11.6%4.4%2.9%0.7%0.01%
Jun 202638.8%21.9%17.1%14.2%4.4%2.9%0.7%<0.01%
Jul 202633.6%27.3%15.4%15.1%4.6%3.1%0.75%<0.01%
Aug 202639.2%27%12.5%11.7%5.3%3.6%0.71%<0.01%
Sep 202638.5%29.7%12.3%11.6%4.3%2.9%0.7%<0.01%

  1. 1.Electrolux

    38.5%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Smeg

    29.7%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +2.8 points.

  3. 3.Haier

    12.3%

    Held 3rd. 478K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Beko

    11.6%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Bosch

    4.3%

    Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1 points.

  6. 6.Miele

    2.9%

    Held 6th. 113K estimated branded searches, -18.1% vs prior month. Share -0.7 points.

  7. 7.Fisher & Paykel

    0.7%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Chef

    <0.01%

    Held 8th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fisher & Paykel and its closest rivals

Every comparison with Fisher & Paykel

How has branded search demand for Fisher & Paykel changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Fisher & Paykel worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Fisher & Paykel’s estimated Share of Search among freestanding oven brands worldwide held steady, from 0.79% to 0.7%.

How did search popularity change for freestanding oven brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among freestanding oven brands worldwide, from 27% to 29.7%.

  2. In September 2026, Bosch lost estimated Share of Search among freestanding oven brands worldwide, from 5.3% to 4.3%.

  3. In September 2026, Miele lost estimated Share of Search among freestanding oven brands worldwide, from 3.6% to 2.9%.

  4. In September 2026, Electrolux lost estimated Share of Search among freestanding oven brands worldwide, from 39.2% to 38.5%.

  5. Haier’s estimated Share of Search among freestanding oven brands worldwide has lost ground for 3 months in a row, from 17.1% to 12.3% in September 2026.

  6. Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.

Where does Fisher & Paykel compete?

Fisher & Paykel is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Washing machine brands12th of 120.42%Show ranking
Fridge brands13th of 150.47%Show ranking
Home appliance brands10th of 100.57%Show ranking
Induction cooktop brands6th of 70.63%Show ranking
Freestanding oven brands7th of 80.7%Shown above
Range hoods6th of 60.84%Show ranking
Integrated dishwasher brands6th of 60.86%Show ranking
Oven and cooktop brands6th of 60.88%Show ranking
Oven brands5th of 50.91%Show ranking
Induction range brands4th of 51.5%Show ranking
Dishwasher brands6th of 61.7%Show ranking
Refrigerator brands5th of 52.5%Show ranking

How is Fisher & Paykel measured?

Brandwave collects information about searches that people make online using Fisher & Paykel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fisher paykel

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How the Brand Demand Index is measured

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