Brandwave

Fisher & Paykel vs Miele:Which is more popular by branded search?

In August 2026, Miele had more branded searches than Fisher & Paykel among range hoods worldwide. Miele was estimated to have 138K branded searches compared to Fisher & Paykel’s 170, and held a 4.1% Share of Search versus Fisher & Paykel’s <0.01%. These are worldwide searches for English-language branded terms.

Share of Search among range hoods worldwide in August 2026Which is more popular in search, Fisher & Paykel or Miele?
Fisher & Paykel<0.01%170 searches
vs
Miele4.1%138K searches

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Which is more popular in search, Fisher & Paykel or Miele?

Compare the range hoods shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fisher & Paykel and Miele among range hoods worldwide, by month

Share of Search by month for Miele, Fisher & Paykel. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxWhirlpoolSamsungBoschMieleFisher & Paykel
Oct 202542.1%36.2%12.7%5.8%3.2%<0.01%
Nov 202552.6%29.4%10.1%4%4%<0.01%
Dec 202544.8%33.2%11.9%5.1%5%<0.01%
Jan 202642.9%36.9%11.3%4.9%3.9%<0.01%
Feb 202642.1%36.1%13%4.9%3.9%<0.01%
Mar 202646%32.9%11.6%5.2%4.2%<0.01%
Apr 202644.5%36.7%10.4%5.1%3.3%<0.01%
May 202644.9%36.1%10.5%5.1%3.4%<0.01%
Jun 202644.9%36.1%10.5%5.1%3.4%<0.01%
Jul 202639.1%39.7%12.1%5.5%3.6%<0.01%
Aug 202644.9%32.2%12.6%6.2%4.1%<0.01%
Sep 2026——————

How has the Fisher & Paykel and Miele comparison changed over the last 12 months?

  • Miele was ahead of Fisher & Paykel in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among range hoods worldwide held steady at <0.01%, and its estimated monthly branded searches held steady at 170.
  • Across the 11 months ending August 2026, Miele’s estimated Share of Search among range hoods worldwide moved from 3.2% to 4.1%, and its estimated monthly branded searches moved from 113K to 138K.

How did search popularity change for range hoods worldwide in August 2026?

  1. In August 2026, Miele gained estimated Share of Search among range hoods worldwide, from 3.6% to 4.1%.

How each brand is measured

Brandwave collects information about searches that people make online using Fisher & Paykel’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fisher & Paykel

1 branded search term

  • fisherpaykel com

Miele

3 branded search terms

  • miele com
  • miele vacuum
  • vacuum miele

How the Brand Demand Index is measured

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