Brandwave

How popular isWestinghouse in search?

In September 2026, there were an estimated 110K branded searches for Westinghouse worldwide which is down 18.5% over the last 12 months. Westinghouse holds 2.3% estimated Share of Search among home appliance brands worldwide and is ranked 9th of 10 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Electrolux31.4%
  2. Smeg24.2%
  3. Haier10%
  4. Beko9.4%
  5. LG8.9%
  6. Samsung7.3%
  7. Bosch3.5%
  8. Miele2.4%
  9. Westinghouse2.3%
  10. Fisher & Paykel0.57%
Westinghouse website (opens in a new tab)

Follow Westinghouse and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which home appliance brands compete with Westinghouse?

Westinghouse against home appliance brands worldwide, by month

Share of Search by month for Electrolux, Smeg, Haier, Beko, LG, Samsung, Bosch, Miele, Westinghouse. The figures are in the table below the chart.

View monthly share of search table
MonthElectroluxSmegHaierBekoLGSamsungBoschMieleWestinghouseFisher & Paykel
Oct 202528.4%22.4%11.1%10.4%9.9%8.6%3.9%2.1%2.6%0.63%
Nov 202536.6%22.6%9.2%9%7.3%7%2.8%2.8%2.2%0.54%
Dec 202527.8%25.4%12.3%10.2%8.2%7.4%3.1%3.1%2%0.5%
Jan 202627.8%25.8%10.8%10.2%9.7%7.4%3.1%2.6%2%0.61%
Feb 202626.9%24.6%10.5%9.9%11.3%8.3%3.1%2.5%2.4%0.6%
Mar 202629.6%22%11.1%8.9%12.1%7.4%3.3%2.7%2.2%0.65%
Apr 202631.4%20.2%13.8%9.4%9%7.4%3.5%2.4%2.3%0.57%
May 202631.4%20.2%13.8%9.4%9%7.4%3.5%2.4%2.3%0.57%
Jun 202631.5%17.8%13.9%11.6%9.1%7.4%3.5%2.4%2.3%0.57%
Jul 202626.8%21.8%12.3%12.1%9.5%8.3%3.7%2.5%2.4%0.6%
Aug 202630.8%21.2%9.8%9.2%10.5%8.6%4.2%2.8%2.3%0.56%
Sep 202631.4%24.2%10%9.4%8.9%7.3%3.5%2.4%2.3%0.57%

  1. 1.Electrolux

    31.4%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +0.6 points.

  2. 2.Smeg

    24.2%

    Held 2nd. 1.2M estimated branded searches, +12.1% vs prior month. Share +3 points.

  3. 3.Haier

    10%

    Moved from 4th to 3rd. 478K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Beko

    9.4%

    Moved from 5th to 4th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.LG

    8.9%

    Moved from 3rd to 5th. 427K estimated branded searches, -16.8% vs prior month. Share -1.6 points.

  6. 6.Samsung

    7.3%

    Held 6th. 352K estimated branded searches, -16.6% vs prior month. Share -1.3 points.

  7. 7.Bosch

    3.5%

    Held 7th. 169K estimated branded searches, -17.6% vs prior month. Share -0.7 points.

  8. 8.Miele

    2.4%

    Held 8th. 113K estimated branded searches, -18.1% vs prior month. Share -0.5 points.

  9. 9.Westinghouse

    2.3%

    Held 9th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Fisher & Paykel

    0.57%

    Held 10th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Westinghouse and its closest rivals

Every comparison with Westinghouse

How has branded search demand for Westinghouse changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Westinghouse worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Westinghouse fell from 8th to 9th among home appliance brands worldwide.

How did search popularity change for home appliance brands worldwide in September 2026?

  1. In September 2026, Smeg gained estimated Share of Search among home appliance brands worldwide, from 21.2% to 24.2%.

  2. In September 2026, Electrolux gained estimated Share of Search among home appliance brands worldwide, from 30.8% to 31.4%.

  3. In September 2026, LG lost estimated Share of Search among home appliance brands worldwide, from 10.5% to 8.9%.

  4. In September 2026, Samsung lost estimated Share of Search among home appliance brands worldwide, from 8.6% to 7.3%.

  5. In September 2026, Bosch lost estimated Share of Search among home appliance brands worldwide, from 4.2% to 3.5%.

  6. In September 2026, Beko rose from 5th to 4th among home appliance brands worldwide.

Where does Westinghouse compete?

Westinghouse is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Generator accessories4th of 60.85%Show ranking
Washing machine brands11th of 121.7%Show ranking
Fridge brands12th of 151.9%Show ranking
Home appliance brands9th of 102.3%Shown above
Oven and cooktop brands5th of 63.6%Show ranking
Oven brands4th of 53.7%Show ranking
Refrigerator brands4th of 510.1%Show ranking
Generator brands3rd of 520.6%Show ranking

How is Westinghouse measured?

Brandwave collects information about searches that people make online using Westinghouse’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • westinghouse

How the Brand Demand Index is measured

Who owns Westinghouse?

Westinghouse is owned by Electrolux Group. Brandwave also tracks Electrolux, owned by the same company, worldwide.

Do you work for Westinghouse? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Westinghouse your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free