Brandwave

Portable generator brands:Which brands are most popular in search?

In August 2026, Honda was the most searched among portable generator brands worldwide, with an estimated 7.5M branded searches and 92.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda92.6%
  2. Ryobi6.8%
  3. Firman0.27%
  4. Yamaha WaveRunner0.27%
  5. Champion0.04%

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Share of SearchLeaderboard

Compare the portable generator brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among portable generator brands worldwide, by month

Share of Search by month for Honda, Ryobi. The figures are in the table below the chart.

View monthly share of search table
MonthHondaRyobiFirmanYamaha WaveRunnerChampion
Oct 202592.7%6.8%0.28%0.22%0.03%
Nov 202591.3%8.2%0.27%0.18%0.03%
Dec 202592.7%6.8%0.28%0.18%0.04%
Jan 202692.6%6.8%0.34%0.18%0.03%
Feb 202693.9%5.6%0.28%0.19%0.03%
Mar 202691.3%8.2%0.27%0.18%0.04%
Apr 202691.3%8.2%0.27%0.18%0.04%
May 202691.3%8.2%0.27%0.22%0.04%
Jun 202691.2%8.2%0.27%0.27%0.04%
Jul 202692.6%6.8%0.22%0.34%0.04%
Aug 202692.6%6.8%0.27%0.27%0.04%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Honda

    92.6%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ryobi

    6.8%

    Held 2nd. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Firman

    0.27%

    Moved from 4th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.Yamaha WaveRunner

    0.27%

    Moved from 3rd to 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  5. 5.Champion

    0.04%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among portable generator brands worldwide?

In August 2026, Honda was the most searched among portable generator brands worldwide, with an estimated 7.5M branded searches and 92.6% estimated Share of Search within this set. Ryobi is in 2nd place, 85.8 percentage points behind at 6.8% Share of Search.

Global portable generator brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Honda92.7% → 92.6%93.9%Feb 202691.2%Jun 20261st
Ryobi6.8%8.2%Nov 20255.6%Feb 20262nd
Firman0.28% → 0.27%0.34%Jan 20260.22%Jul 20263rd
Yamaha WaveRunner0.22% → 0.27%0.34%Jul 20260.18%Mar 20264th
Champion0.03% → 0.04%0.04%Dec 20250.03%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among portable generator brands worldwide peaked at 93.9% in February 2026 and was lowest at 91.2% in June 2026.
  • Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among portable generator brands worldwide peaked at 8.2% in November 2025 and was lowest at 5.6% in February 2026.
  • Across the 11 months ending August 2026, Honda, Ryobi, Firman, Yamaha WaveRunner and Champion held steady: their estimated Share of Search among portable generator brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for portable generator brands worldwide in August 2026?

  1. In August 2026, Firman rose from 4th to 3rd among portable generator brands worldwide.

  2. In August 2026, Yamaha WaveRunner fell from 3rd to 4th among portable generator brands worldwide.

  3. Estimated monthly branded searches for Champion worldwide rose 20.8% over 11 measured months, from 2.4K to 2.9K in August 2026.

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