How popular isYamaha?
In September 2026, people searched for Yamaha by name about 4.4 million times worldwide, about the same as the previous year. These searches made up 2.3% of all global portable generator brand searches, placing Yamaha fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about portable generator brands, Yamaha appeared in one of the five answers and was the fifth most recommended of the seven.
Yamaha is the fifth most searched of 7 competitors and the fifth most recommended in AI answers.
GeneracShare of searches 58.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Honda Power EquipmentShare of searches 21.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
WestinghouseShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Champion Power EquipmentShare of searches 6.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
YamahaShare of searches 2.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
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Top portable generator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Yamaha was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Yamaha is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Westinghouse5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Honda Power Equipment4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Generac3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Champion Power Equipment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Yamaha1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Firman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about portable generator brands
5 answers
Asked ChatGPT
“Which portable generator brand should I buy?”
Asked ChatGPT
“What are the best portable generator brands?”
Asked ChatGPT
“What's the best portable generator brand for home backup?”
Searched Google, AI Overview
“best portable generator”
Searched Google, AI Overview
“portable generator for home”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which portable generator brands compete with Yamaha?
Share of searches by month for Generac, Honda Power Equipment, Westinghouse, Champion Power Equipment, Yamaha. The figures are in the table below the chart.
View monthly share of searches table
| Month | Generac | Honda Power Equipment | Westinghouse | Champion Power Equipment | Yamaha | Ryobi | Firman |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.9% | 15.7% | 15.7% | 10.5% | 2.6% | 1.4% | 1.1% |
| Nov 2025 | 53.4% | 15.9% | 15.9% | 5.7% | 2.1% | 1.1% | 5.7% |
| Dec 2025 | 55.8% | 20.3% | 6% | 7.4% | 2.2% | 0.97% | 7.4% |
| Jan 2026 | 51.6% | 28.3% | 6.9% | 8.4% | 0.92% | 2.5% | 1.4% |
| Feb 2026 | 60% | 11.8% | 14.6% | 7.7% | 2.9% | 1.9% | 1.1% |
| Mar 2026 | 58.6% | 21.4% | 4% | 11.5% | 2.3% | 1.3% | 1% |
| Apr 2026 | 34.5% | 51.6% | 8.3% | 2.9% | 1.4% | 0.74% | 0.6% |
| May 2026 | 49.3% | 17.9% | 21.9% | 6.5% | 2.4% | 1% | 1% |
| Jun 2026 | 57.8% | 17.2% | 17.2% | 4.2% | 1.9% | 1% | 0.67% |
| Jul 2026 | 60.7% | 9.9% | 22.2% | 4.3% | 1.3% | 1.1% | 0.58% |
| Aug 2026 | 67.7% | 13.4% | 8.8% | 5.8% | 1.8% | 1.5% | 0.98% |
| Sep 2026 | 58.9% | 21.4% | 7.8% | 6.3% | 2.3% | 1.9% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 12.1K | -45.5% | -8.8 points | |
| 2, held 2nd | 21.4% | 4.4K | 0% | +8 points | |
| 3, held 3rd | 7.8% | 1.6K | -44.8% | -1.1 points | |
| 4, held 4th | 6.3% | 1.3K | -31.6% | +0.5 points | |
| 5, held 5th | 2.3% | 480 | -18.6% | +0.5 points | |
| 6, held 6th | 1.9% | 390 | -18.8% | +0.4 points | |
| 7, held 7th | 1.3% | 260 | -18.8% | +0.3 points |
1.
Generac58.9%
Held 1st. 12.1K estimated branded searches, -45.5% vs prior month. Share -8.8 points.
21.4%
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share +8 points.
7.8%
Held 3rd. 1.6K estimated branded searches, -44.8% vs prior month. Share -1.1 points.
6.3%
Held 4th. 1.3K estimated branded searches, -31.6% vs prior month. Share +0.5 points.
5.
Yamaha2.3%
Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share +0.5 points.
6.
Ryobi1.9%
Held 6th. 390 estimated branded searches, -18.8% vs prior month. Share +0.4 points.
7.
Firman1.3%
Held 7th. 260 estimated branded searches, -18.8% vs prior month. Share +0.3 points.
Yamaha, Honda Power Equipment and 4 other brands sell other things too, so only their searches that name this product count here, like “yamaha portable generator”.
Compare popularity between Yamaha and its closest rivals
Every comparison with Yamaha
91 comparisons
- KTM vs Yamaha
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- Honda ATV vs Yamaha
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- Kawasaki vs Yamaha
- Fender vs Yamaha
- Ibanez vs Yamaha
- Music Man vs Yamaha
- Schecter vs Yamaha
- Squier vs Yamaha
- Adam Audio vs Yamaha
- Behringer vs Yamaha
- Midas vs Yamaha
- Soundcraft vs Yamaha
- Solid State Logic vs Yamaha
- Selmer vs Yamaha
- Alesis vs Yamaha
- DW vs Yamaha
- Ludwig vs Yamaha
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- Roland vs Yamaha
- Sonor vs Yamaha
- Tama vs Yamaha
- Allen & Heath vs Yamaha
- Gretsch vs Yamaha
- Mackie vs Yamaha
- Buffet Crampon vs Yamaha
- Bose vs Yamaha
- Denon vs Yamaha
- JBL vs Yamaha
- LG vs Yamaha
- Marantz vs Yamaha
- Samsung vs Yamaha
- Sonos vs Yamaha
- Sony vs Yamaha
- REL Acoustics vs Yamaha
- Suzuki ATV vs Yamaha
- SVS vs Yamaha
- Yamaha vs Yanagisawa
- Bach vs Yamaha
- Evinrude vs Yamaha
- Honda Marine vs Yamaha
- Mercury Marine vs Yamaha
- Suzuki vs Yamaha
- Tohatsu vs Yamaha
- Muramatsu vs Yamaha
- Polk Audio vs Yamaha
- Backun vs Yamaha
- Panasonic vs Yamaha
- Jupiter vs Yamaha
- Klipsch vs Yamaha
- PreSonus vs Yamaha
- Focal Car Audio vs Yamaha
- Pearl Flutes vs Yamaha
- Amadeus vs Yamaha
- Gemeinhardt vs Yamaha
- Getzen vs Yamaha
- Conn-Selmer vs Yamaha
- Hyundai Power Equipment vs Yamaha
- Hidrau vs Yamaha
- Leblanc vs Yamaha
- Schilke vs Yamaha
- Korg vs Yamaha
- Seiko vs Yamaha
- Wittner vs Yamaha
- Adams vs Yamaha
- Bergerault vs Yamaha
- JVC vs Yamaha
- Musser vs Yamaha
- Studio 49 vs Yamaha
- Altus vs Yamaha
- Carol Brass vs Yamaha
- Boss vs Yamaha
- KEF vs Yamaha
- Etude vs Yamaha
- Champion Power Equipment vs Yamaha
- Cummins vs Yamaha
- Generac vs Yamaha
- Honda Power Equipment vs Yamaha
- Westinghouse vs Yamaha
- Jean Paul vs Yamaha
- Mendini vs Yamaha
- Ryobi vs Yamaha
- Cherub vs Yamaha
- Firman vs Yamaha
- Kawai vs Yamaha
How has branded search demand for Yamaha changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady, from 4.5M to 4.4M.
- Across the 12 months ending September 2026, Yamaha’s share of searches among portable generator brands worldwide peaked at 2.9% in February 2026 and was lowest at 0.92% in January 2026.
How did search popularity change for portable generator brands worldwide in September 2026?
6 changes
In September 2026, Honda Power Equipment gained share of searches among portable generator brands worldwide, from 13.4% to 21.4%.
In September 2026, Yamaha gained share of searches among portable generator brands worldwide, from 1.8% to 2.3%.
In September 2026, Champion Power Equipment gained share of searches among portable generator brands worldwide, from 5.8% to 6.3%.
In September 2026, Generac lost share of searches among portable generator brands worldwide, from 67.7% to 58.9%.
In September 2026, Westinghouse lost share of searches among portable generator brands worldwide, from 8.8% to 7.8%.
Ryobi’s share of searches among portable generator brands worldwide has gained ground for 3 months in a row, from 1% to 1.9% in September 2026.
How are Yamaha’s branded searches counted?
42 search terms
Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- yamaha
- yamaha alto sax
- yamaha alto saxophone
- yamaha analog mixer
- yamaha atv
- yamaha atv side by side
- yamaha av receiver
- yamaha bass guitar
- yamaha bluetooth receiver
- yamaha clarinet
- yamaha drums
- yamaha flute
- yamaha generator
- yamaha glockenspiel
- yamaha home cinema
- yamaha home theater
- yamaha hs5
- yamaha hs7
- yamaha hs8
- yamaha inverter generator
- yamaha keyboard stool
- yamaha metronome
- yamaha mg10xu
- yamaha mixer
- yamaha mixing console
- yamaha monitor speaker
- yamaha outboard motor
- yamaha piano bench
- yamaha piano stool
- yamaha portable generator
- yamaha saxophone
- yamaha side by side
- yamaha soundbar
- yamaha stage monitor
- yamaha studio monitor
- yamaha studio monitors
- yamaha subwoofer
- yamaha surround sound
- yamaha surround sound system
- yamaha trbx
1–40 of 42
Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Yamaha compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Dirt bikes brands | 1st of 4 | 65.9% | Show ranking |
| Studio monitors | 2nd of 5 | 19.8% | Show ranking |
| Bass guitars | 6th of 6 | 5% | Show ranking |
| Home cinema brands | 9th of 13 | 3.2% | Show ranking |
| ATV and side-by-side brands | 5th of 6 | 11.9% | Show ranking |
| Drum kit brands | 9th of 10 | 7.2% | Show ranking |
| Audio mixers | 4th of 8 | 12.1% | Show ranking |
| Subwoofer brands | 7th of 9 | 6.2% | Show ranking |
| Outboard motor brands | 6th of 6 | 6.2% | Show ranking |
| Alto sax brands | 1st of 4 | 48% | Show ranking |
| Metronome brands | 4th of 6 | 2.5% | Show ranking |
| Flute brands | 1st of 10 | 51.9% | Show ranking |
| Clarinet brands | 2nd of 6 | 30.7% | Show ranking |
| Xylophone brands | 6th of 6 | 3.1% | Show ranking |
| Trumpet brands | 1st of 8 | 44% | Show ranking |
| Portable generator brands | 5th of 7 | 2.3% | Shown above |
| Inverter generator brands | 3rd of 6 | 9.6% | Show ranking |
| Piano stool brands | 2nd of 4 | 26.1% | Show ranking |
Is Yamaha your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.