Brandwave

Can-Am vs Yamaha:Which is searched more?

In September 2026, Yamaha had more branded searches than Can-Am among quad bike brands worldwide. Yamaha had about 4.1 million branded searches, while Can-Am had 550,000. Yamaha made up 20.9% of all quad bike brand searches we track, and Can-Am accounted for 2.8%. These are worldwide searches for English-language branded terms.

Share of searches among quad bike brands worldwide in September 2026Is Can-Am or Yamaha more popular in search?
Can-Am2.8%550K searches
vs
Yamaha20.9%4.1M searches

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Is Can-Am or Yamaha more popular in search?

Compare the quad bike brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Can-Am and Yamaha among quad bike brands worldwide, by month

Share of searches by month for Yamaha, Can-Am. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaYamahaKawasakiPolarisSegwayCan-Am
Oct 202556.6%19.6%13.1%4.8%2.6%3.2%
Nov 202557.3%20.9%11.4%4.2%2.8%3.4%
Dec 202558.9%21.5%9.6%4.3%2.9%2.9%
Jan 202659%20%11%4%2.7%3.3%
Feb 202657.9%21.1%11.6%4.2%2.3%2.8%
Mar 202656.5%23.4%10.5%3.9%2.6%3.2%
Apr 202658.6%19.9%10.9%4%3.3%3.3%
May 202658.6%19.9%10.9%4%3.3%3.3%
Jun 202656.9%20.7%11.4%4.2%3.4%3.4%
Jul 202656.9%20.7%11.4%4.2%3.4%3.4%
Aug 202656.9%20.3%11.1%5%3.3%3.3%
Sep 202657.3%20.9%11.4%4.2%3.4%2.8%

How has the Can-Am and Yamaha comparison changed over the last 12 months?

3 findings
  • Yamaha was ahead of Can-Am in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Can-Am’s share of searches among quad bike brands worldwide moved from 3.2% to 2.8%, and its estimated monthly branded searches moved from 673K to 550K.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among quad bike brands worldwide moved from 19.6% to 20.9%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for quad bike brands worldwide in September 2026?

2 changes
  1. In September 2026, Yamaha gained share of searches among quad bike brands worldwide, from 20.3% to 20.9%.

  2. In September 2026, Can-Am lost share of searches among quad bike brands worldwide, from 3.3% to 2.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Can-Am’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Can-Am

1 branded search term

  • can am

Yamaha

1 branded search term

  • yamaha

How the Brand Demand Index is measured

Other head-to-heads among quad bike brands

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