How popular isYamaha in search?
In September 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 12 months. Yamaha holds 52.3% estimated Share of Search among quad bike brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which quad bike brands compete with Yamaha?
Share of Search by month for Yamaha, Kawasaki, Polaris, Segway. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Kawasaki | Polaris | Segway |
|---|---|---|---|---|
| Oct 2025 | 48.8% | 32.7% | 11.9% | 6.6% |
| Nov 2025 | 53.1% | 29.1% | 10.7% | 7.1% |
| Dec 2025 | 56.1% | 25.1% | 11.3% | 7.5% |
| Jan 2026 | 53.1% | 29.1% | 10.7% | 7.1% |
| Feb 2026 | 53.8% | 29.5% | 10.8% | 5.9% |
| Mar 2026 | 58.1% | 26% | 9.6% | 6.4% |
| Apr 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| May 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Jun 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Jul 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Aug 2026 | 51.1% | 28% | 12.5% | 8.4% |
| Sep 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 4.1M | 0% | +1.2 points | |
| 2, held 2nd | 28.6% | 2.2M | 0% | +0.6 points | |
| 3, held 3rd | 10.5% | 823K | -17.7% | -2 points | |
| 4, held 4th | 8.6% | 673K | 0% | +0.2 points |
1.
Yamaha52.3%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Kawasaki28.6%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Polaris
10.5%
Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -2 points.
4.
Segway8.6%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Yamaha and its closest rivals
Every comparison with Yamaha
44 comparisons
- Honda vs Yamaha
- JBL vs Yamaha
- Sony vs Yamaha
- Suzuki vs Yamaha
- Kawasaki vs Yamaha
- Seiko vs Yamaha
- KTM vs Yamaha
- Logitech vs Yamaha
- Midas vs Yamaha
- Fender vs Yamaha
- Polaris vs Yamaha
- Sonos vs Yamaha
- Segway vs Yamaha
- Adams vs Yamaha
- KRK vs Yamaha
- Ibanez vs Yamaha
- Cherub vs Yamaha
- Samsung vs Yamaha
- Denon vs Yamaha
- Korg vs Yamaha
- Schecter vs Yamaha
- Genelec vs Yamaha
- Music Man vs Yamaha
- Squier vs Yamaha
- Allen & Heath vs Yamaha
- Soundcraft vs Yamaha
- Honda Marine vs Yamaha
- Adam Audio vs Yamaha
- Mercury Marine vs Yamaha
- Roland vs Yamaha
- Wittner vs Yamaha
- Evinrude vs Yamaha
- Tohatsu vs Yamaha
- LG vs Yamaha
- Sonor vs Yamaha
- Nord vs Yamaha
- Mpow vs Yamaha
- Musser vs Yamaha
- Studio 49 vs Yamaha
- Focal Car Audio vs Yamaha
- Bose vs Yamaha
- Kawai vs Yamaha
- Bergerault vs Yamaha
- Boss vs Yamaha
How has branded search demand for Yamaha changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among quad bike brands worldwide increased from 48.8% to 52.3%.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among quad bike brands worldwide peaked at 58.1% in March 2026 and was lowest at 48.8% in October 2025.
How did search popularity change for quad bike brands worldwide in September 2026?
4 changes
In September 2026, Yamaha gained estimated Share of Search among quad bike brands worldwide, from 51.1% to 52.3%.
In September 2026, Kawasaki gained estimated Share of Search among quad bike brands worldwide, from 28% to 28.6%.
In September 2026, Polaris lost estimated Share of Search among quad bike brands worldwide, from 12.5% to 10.5%.
Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
Where does Yamaha compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dirt bikes brands | 2nd of 4 | 20.9% | Show ranking |
| Home cinema brands | 2nd of 8 | 31.6% | Show ranking |
| Quad bike brands | 1st of 4 | 52.3% | Shown above |
| Outboard motor brands | 1st of 6 | 54.4% | Show ranking |
| Boat motors brands | 1st of 3 | 54.8% | Show ranking |
| Metronome brands | 1st of 6 | 66% | Show ranking |
| Bluetooth receiver brands | 1st of 4 | 73.1% | Show ranking |
| Analog mixer brands | 1st of 4 | 76% | Show ranking |
| Bass guitars | 1st of 6 | 77.2% | Show ranking |
| Xylophone brands | 1st of 6 | 87.7% | Show ranking |
| Studio monitors | 1st of 5 | 90.2% | Show ranking |
| Digital pianos | 1st of 5 | 96.9% | Show ranking |
How is Yamaha measured?
Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- yamaha
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