Mercury Marine vs Yamaha:Which is more popular by branded search?

Name: Mercury Marine vs Yamaha: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Yamaha had more branded searches than Mercury Marine among outboard motor brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Mercury Marine’s 27.1K, and held a 27.3% Share of Search versus Mercury Marine’s 0.18%. These are worldwide searches for English-language branded terms.

Share of Search among outboard motor brands worldwide in August 2026Which is more popular in search, Mercury Marine or Yamaha?

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Which is more popular in search, Mercury Marine or Yamaha?

Compare the outboard motor brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Mercury Marine and Yamaha among outboard motor brands worldwide, by month

Month	Honda	Yamaha	Suzuki	Evinrude	Mercury Marine	Tohatsu
Oct 2025	47.6%	26%	26%	0.12%	0.17%	0.12%
Nov 2025	47.6%	26%	26%	0.09%	0.14%	0.09%
Dec 2025	47.6%	26%	26%	0.09%	0.12%	0.09%
Jan 2026	47.6%	26%	26%	0.09%	0.14%	0.09%
Feb 2026	50%	27.3%	22.4%	0.1%	0.15%	0.1%
Mar 2026	45%	30.1%	24.6%	0.11%	0.16%	0.11%
Apr 2026	49.9%	27.3%	22.4%	0.15%	0.18%	0.12%
May 2026	49.9%	27.3%	22.3%	0.15%	0.18%	0.15%
Jun 2026	49.9%	27.3%	22.3%	0.18%	0.18%	0.15%
Jul 2026	49.9%	27.3%	22.3%	0.18%	0.18%	0.15%
Aug 2026	49.9%	27.3%	22.3%	0.18%	0.18%	0.18%
Sep 2026	—	—	—	—	—	—

How has the Mercury Marine and Yamaha comparison changed over the last 12 months?

3 findings

Yamaha was ahead of Mercury Marine in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Mercury Marine’s estimated Share of Search among outboard motor brands worldwide moved from 0.17% to 0.18%, and its estimated monthly branded searches held steady at 27.1K.
Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among outboard motor brands worldwide moved from 26% to 27.3%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for outboard motor brands worldwide in August 2026?

0 changes

Neither Mercury Marine nor Yamaha moved beyond provider rounding among outboard motor brands in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Mercury Marine’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.