Brandwave

Outboard motor brands:Which brands are most popular in search?

In August 2026, Honda was the most searched among outboard motor brands worldwide, with an estimated 7.5M branded searches and 49.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda49.9%
  2. Yamaha27.3%
  3. Suzuki22.3%
  4. Evinrude0.18%
  5. Mercury Marine0.18%
  6. Tohatsu0.18%

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Share of SearchLeaderboard

Compare the outboard motor brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among outboard motor brands worldwide, by month

Share of Search by month for Honda, Yamaha, Suzuki. The figures are in the table below the chart.

View monthly share of search table
MonthHondaYamahaSuzukiEvinrudeMercury MarineTohatsu
Oct 202547.6%26%26%0.12%0.17%0.12%
Nov 202547.6%26%26%0.09%0.14%0.09%
Dec 202547.6%26%26%0.09%0.12%0.09%
Jan 202647.6%26%26%0.09%0.14%0.09%
Feb 202650%27.3%22.4%0.1%0.15%0.1%
Mar 202645%30.1%24.6%0.11%0.16%0.11%
Apr 202649.9%27.3%22.4%0.15%0.18%0.12%
May 202649.9%27.3%22.3%0.15%0.18%0.15%
Jun 202649.9%27.3%22.3%0.18%0.18%0.15%
Jul 202649.9%27.3%22.3%0.18%0.18%0.15%
Aug 202649.9%27.3%22.3%0.18%0.18%0.18%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Honda

    49.9%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Yamaha

    27.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Suzuki

    22.3%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Evinrude

    0.18%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mercury Marine

    0.18%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tohatsu

    0.18%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among outboard motor brands worldwide?

In August 2026, Honda was the most searched among outboard motor brands worldwide, with an estimated 7.5M branded searches and 49.9% estimated Share of Search within this set. Yamaha is in 2nd place, 22.6 percentage points behind at 27.3% Share of Search.

Global outboard motor brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Honda47.6% → 49.9%50%Feb 202645%Mar 20261st
Yamaha26% → 27.3%30.1%Mar 202626%Oct 20253rd → 2nd
Suzuki26% → 22.3%26%Dec 202522.3%Aug 20262nd → 3rd
Evinrude0.12% → 0.18%0.18%Jun 20260.09%Nov 20255th → 4th
Mercury Marine0.17% → 0.18%0.18%Apr 20260.12%Dec 20254th → 5th
Tohatsu0.12% → 0.18%0.18%Aug 20260.09%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among outboard motor brands worldwide increased from 47.6% to 49.9%.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among outboard motor brands worldwide increased from 26% to 27.3%.
  • Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among outboard motor brands worldwide decreased from 26% to 22.3%.
  • Across the 11 months ending August 2026, Honda’s estimated Share of Search among outboard motor brands worldwide peaked at 50% in February 2026 and was lowest at 45% in March 2026.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among outboard motor brands worldwide peaked at 30.1% in March 2026 and was lowest at 26% in October 2025.
  • Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among outboard motor brands worldwide peaked at 26% in December 2025 and was lowest at 22.3% in August 2026.
  • Across the 11 months ending August 2026, Yamaha rose from 3rd to 2nd among outboard motor brands worldwide.
  • Across the 11 months ending August 2026, Suzuki fell from 2nd to 3rd among outboard motor brands worldwide.
  • Across the 11 months ending August 2026, Evinrude rose from 5th to 4th among outboard motor brands worldwide.
  • Across the 11 months ending August 2026, Mercury Marine fell from 4th to 5th among outboard motor brands worldwide.
  • Across the 11 months ending August 2026, Tohatsu held steady: its estimated Share of Search among outboard motor brands worldwide moved less than 0.5 percentage points.

How did search popularity change for outboard motor brands worldwide in August 2026?

  1. Estimated monthly branded searches for Evinrude worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Tohatsu worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  3. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

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