Honda Marine vs Mercury Marine:Which is searched more?
In September 2026, Honda Marine and Mercury Marine were level on Share of Search among outboard motor brands worldwide, with an estimated 24.2K versus 22.2K branded searches, at 0.32% and 0.3% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Honda Marine or Mercury Marine?
Compare the outboard motor brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Honda Marine, Mercury Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Suzuki | Honda Marine | Mercury Marine | Evinrude | Tohatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 49.5% | 0.29% | 0.33% | 0.22% | 0.22% |
| Nov 2025 | 49.6% | 49.6% | 0.24% | 0.27% | 0.18% | 0.18% |
| Dec 2025 | 49.6% | 49.6% | 0.22% | 0.22% | 0.18% | 0.18% |
| Jan 2026 | 49.6% | 49.6% | 0.27% | 0.27% | 0.18% | 0.18% |
| Feb 2026 | 54.4% | 44.6% | 0.32% | 0.3% | 0.2% | 0.2% |
| Mar 2026 | 54.5% | 44.6% | 0.29% | 0.3% | 0.2% | 0.2% |
| Apr 2026 | 54.3% | 44.5% | 0.36% | 0.36% | 0.29% | 0.24% |
| May 2026 | 54.2% | 44.4% | 0.4% | 0.36% | 0.29% | 0.29% |
| Jun 2026 | 54.2% | 44.4% | 0.44% | 0.36% | 0.36% | 0.29% |
| Jul 2026 | 54.2% | 44.4% | 0.44% | 0.36% | 0.36% | 0.29% |
| Aug 2026 | 54.2% | 44.4% | 0.39% | 0.36% | 0.36% | 0.36% |
| Sep 2026 | 54.4% | 44.5% | 0.32% | 0.3% | 0.24% | 0.24% |
How has the Honda Marine and Mercury Marine comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Honda Marine took it in February 2026, Mercury Marine took it in March 2026, Honda Marine took it in May 2026.
- Across the 12 months ending September 2026, Honda Marine’s estimated Share of Search among outboard motor brands worldwide moved from 0.29% to 0.32%, and its estimated monthly branded searches held steady at 24.2K.
- Across the 12 months ending September 2026, Mercury Marine’s estimated Share of Search among outboard motor brands worldwide moved from 0.33% to 0.3%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for outboard motor brands worldwide in September 2026?
1 change
In September 2026, Mercury Marine rose from 5th to 4th among outboard motor brands worldwide.
Other head-to-heads among outboard motor brands
How each brand is measured
Brandwave collects information about searches that people make online using Honda Marine’s and Mercury Marine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Marine
2 branded search terms
- honda marine
- honda outboard
Mercury Marine
1 branded search term
- mercury marine
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