Brandwave

How popular isHonda Marine in search?

In September 2026, there were an estimated 24.2K branded searches for Honda Marine worldwide which held steady over the last 12 months. Honda Marine holds 0.32% estimated Share of Search among outboard motor brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yamaha54.4%
  2. Suzuki44.5%
  3. Honda Marine0.32%
  4. Mercury Marine0.3%
  5. Evinrude0.24%
  6. Tohatsu0.24%
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Which outboard motor brands compete with Honda Marine?

Honda Marine against outboard motor brands worldwide, by month

Share of Search by month for Yamaha, Suzuki, Honda Marine. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaSuzukiHonda MarineMercury MarineEvinrudeTohatsu
Oct 202549.5%49.5%0.29%0.33%0.22%0.22%
Nov 202549.6%49.6%0.24%0.27%0.18%0.18%
Dec 202549.6%49.6%0.22%0.22%0.18%0.18%
Jan 202649.6%49.6%0.27%0.27%0.18%0.18%
Feb 202654.4%44.6%0.32%0.3%0.2%0.2%
Mar 202654.5%44.6%0.29%0.3%0.2%0.2%
Apr 202654.3%44.5%0.36%0.36%0.29%0.24%
May 202654.2%44.4%0.4%0.36%0.29%0.29%
Jun 202654.2%44.4%0.44%0.36%0.36%0.29%
Jul 202654.2%44.4%0.44%0.36%0.36%0.29%
Aug 202654.2%44.4%0.39%0.36%0.36%0.36%
Sep 202654.4%44.5%0.32%0.3%0.24%0.24%

  1. 1.Yamaha

    54.4%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Suzuki

    44.5%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Honda Marine

    0.32%

    Held 3rd. 24.2K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Mercury Marine

    0.3%

    Moved from 5th to 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  5. 5.Evinrude

    0.24%

    Moved from 4th to 5th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.1 points.

  6. 6.Tohatsu

    0.24%

    Held 6th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.1 points.

Compare search popularity between Honda Marine and its closest rivals

Every comparison with Honda Marine

How has branded search demand for Honda Marine changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda Marine worldwide held steady at 24.2K.
  • Across the 12 months ending September 2026, Honda Marine rose from 4th to 3rd among outboard motor brands worldwide.

How did search popularity change for outboard motor brands worldwide in September 2026?

  1. In September 2026, Mercury Marine rose from 5th to 4th among outboard motor brands worldwide.

  2. In September 2026, Evinrude fell from 4th to 5th among outboard motor brands worldwide.

  3. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

Where does Honda Marine compete?

Honda Marine is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outboard motor brands3rd of 60.32%Shown above
Boat motors brands3rd of 30.32%Show ranking

How is Honda Marine measured?

Brandwave collects information about searches that people make online using Honda Marine’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • honda marine
  • honda outboard

Do you work for Honda Marine? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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