How popular isSuzuki in search?
In August 2026, there were an estimated 3.4M branded searches for Suzuki worldwide which is down 18.1% over the last 11 months. Suzuki holds 22.3% estimated Share of Search among outboard motor brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Honda49.9%
Yamaha27.3%
Suzuki22.3%
Evinrude0.18%
Mercury Marine0.18%
Tohatsu0.18%
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Which outboard motor brands compete with Suzuki?
Share of Search by month for Honda, Yamaha, Suzuki. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Yamaha | Suzuki | Evinrude | Mercury Marine | Tohatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 26% | 26% | 0.12% | 0.17% | 0.12% |
| Nov 2025 | 47.6% | 26% | 26% | 0.09% | 0.14% | 0.09% |
| Dec 2025 | 47.6% | 26% | 26% | 0.09% | 0.12% | 0.09% |
| Jan 2026 | 47.6% | 26% | 26% | 0.09% | 0.14% | 0.09% |
| Feb 2026 | 50% | 27.3% | 22.4% | 0.1% | 0.15% | 0.1% |
| Mar 2026 | 45% | 30.1% | 24.6% | 0.11% | 0.16% | 0.11% |
| Apr 2026 | 49.9% | 27.3% | 22.4% | 0.15% | 0.18% | 0.12% |
| May 2026 | 49.9% | 27.3% | 22.3% | 0.15% | 0.18% | 0.15% |
| Jun 2026 | 49.9% | 27.3% | 22.3% | 0.18% | 0.18% | 0.15% |
| Jul 2026 | 49.9% | 27.3% | 22.3% | 0.18% | 0.18% | 0.15% |
| Aug 2026 | 49.9% | 27.3% | 22.3% | 0.18% | 0.18% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 7.5M | 0% | 0 points | |
| 2, held 2nd | 27.3% | 4.1M | 0% | 0 points | |
| 3, held 3rd | 22.3% | 3.4M | 0% | 0 points | |
| 4, held 4th | 0.18% | 27.1K | 0% | 0 points | |
| 5, held 5th | 0.18% | 27.1K | 0% | 0 points | |
| 6, held 6th | 0.18% | 27.1K | +22.1% | 0 points |
1.
Honda49.9%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.
2.
Yamaha27.3%
Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.
3.
Suzuki22.3%
Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
4.
Evinrude0.18%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.18%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Tohatsu0.18%
Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
Compare search popularity between Suzuki and its closest rivals
How has branded search demand for Suzuki changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Suzuki worldwide fell from 4.1M to 3.4M.
- Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among outboard motor brands worldwide decreased from 26% to 22.3%.
- Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among outboard motor brands worldwide peaked at 26% in December 2025 and was lowest at 22.3% in August 2026.
- Across the 11 months ending August 2026, Suzuki fell from 2nd to 3rd among outboard motor brands worldwide.
How did search popularity change for outboard motor brands worldwide in August 2026?
3 changes
Estimated monthly branded searches for Evinrude worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.
Estimated monthly branded searches for Tohatsu worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.
Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
Where does Suzuki compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Motorcycle brands | 4th of 9 | 14.8% | Show ranking |
| Outboard motor brands | 3rd of 6 | 22.3% | Shown above |
| Harmonicas | 1st of 6 | 87.6% | Show ranking |
How is Suzuki measured?
Brandwave collects information about searches that people make online using Suzuki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- suzuki
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