Brandwave

Suzuki vs Tesla:Which is more popular?

In October 2026, Tesla had more branded searches than Suzuki among car brands worldwide. Tesla had about 11.1 million branded searches, while Suzuki had 3.4 million. Tesla made up 6% of all car brand searches we track, and Suzuki accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about car brands, Tesla appeared in three of the five answers and Suzuki in none.

Among car brands worldwide in October 2026

Who do people search for more?

Tesla, about 3 searches for every 1 for Suzuki

Tesla 11.1M searchesSuzuki 3.4M searches

Who does AI mention more?

Tesla, mentioned in 3 of 5 answers, Suzuki in 0

Tesla in 3 of 5Suzuki in 0 of 5

Who does AI recommend more?

Tesla, the only one of the two named

Tesla first in 3Suzuki never named

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tesla was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Suzuki did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. Volkswagen9th
  10. +6 more
  11. Suzuki–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volkswagen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Suzuki0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Suzuki or Tesla more popular in search?

This chart shows how often people search Google for Suzuki and Tesla by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

Suzuki and Tesla among car brands worldwide, by month

Share of searches by month for Tesla, Suzuki. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaTeslaBMWToyotaVolkswagenMercedes-BenzBYDHyundaiPorscheAudiFordJaguarKiaLamborghiniMazdaSuzuki
Nov 20255.8%3.9%4.8%5.8%4.8%5.3%3.2%3.9%3.2%2.1%2.6%2.1%2.1%2.1%1.7%2.1%
Dec 20256%4%4.9%5.9%4.9%5.5%2.7%3.3%3.3%2.2%2.7%2.2%2.2%2.2%1.8%2.2%
Jan 20266.6%3.6%5.3%6.5%4.4%4.9%3.6%3.6%2.9%2.4%2.4%2%2.4%2%2%2%
Feb 20266.2%4.1%5%6.1%5%4.6%3.4%3.4%2.7%2.7%2.2%1.2%2.7%2.2%1.8%1.8%
Mar 20266.7%3.7%5.4%5.4%4.5%5%3.7%3.7%3%2.4%2.4%1.1%2.4%2%1.6%2%
Apr 20266.1%4.6%4.6%5.6%4.6%5.2%3.8%3.1%3.1%2.1%2.1%1.1%2.5%2.1%1.7%1.7%
May 20266.2%3.8%4.7%5.7%4.7%5.2%3.8%3.1%3.1%2.1%2.1%1.4%2.6%2.1%1.7%1.7%
Jun 20266.3%4.2%5.1%6.2%4.2%4.7%3.4%3.4%2.8%2.3%2.3%1.3%2.3%2.3%1.9%1.9%
Jul 20266.3%4.2%5.1%6.2%5.1%4.7%3.4%3.4%2.8%2.3%2.3%1%2.3%1.9%1.9%1.9%
Aug 20266.1%4%4.9%5.9%4.9%4.5%3.3%3.3%2.7%2.2%2.2%1.2%2.7%2.2%1.8%1.8%
Sep 20265.9%4.8%4.8%5.8%4.8%4.4%3.9%3.2%2.6%2.2%2.2%1.4%2.6%2.2%1.8%1.8%
Oct 20266%6%4.9%4.9%4.9%4.5%4%3.3%2.7%2.2%2.2%2.2%2.2%1.8%1.8%1.8%

How has branded search for Suzuki and Tesla changed worldwide over the last 12 months?

3 findings
  • Tesla was ahead of Suzuki in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Suzuki’s share of searches among car brands worldwide moved from 2.1% to 1.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending October 2026, Tesla’s share of searches among car brands worldwide moved from 3.9% to 6%, and its estimated monthly branded searches moved from 7.5M to 11.1M.

How did search popularity change for car brands worldwide in October 2026?

3 changes
  1. In October 2026, Tesla overtook Toyota and BMW to rank 2nd among car brands worldwide, with 6% of the searches.

  2. In October 2026, Jaguar overtook Kia and 8 others to rank 12th among car brands worldwide, with 2.2% of the searches.

  3. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in October 2026.

How are Suzuki’s and Tesla’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Suzuki’s and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Suzuki

1 branded search term

  • suzuki

Tesla

1 branded search term

  • tesla

How the Brand Demand Index is measured

Other head-to-heads among car brands

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