Brandwave

Car brands:Which are searched most?

Honda and Toyota share the highest estimated Share of Search among car brands worldwide, at 6.2% and 5.8% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Honda6.2%
  2. Toyota5.8%
  3. BMW4.8%
  4. Tesla4.8%
  5. Volkswagen4.8%
  6. Mercedes-Benz4.4%
  7. BYD3.9%
  8. Hyundai3.2%
  9. Kia2.6%
  10. Porsche2.6%
  11. +75 more

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Share of SearchLeaderboard

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car brands worldwide, by month

Share of Search by month for Honda, Toyota, BMW, Tesla, Volkswagen, Mercedes-Benz, BYD, Hyundai, Kia, Porsche, Audi, Ford, Lamborghini. The figures are in the table below the chart.

View monthly share of search table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaNissanRenaultSuzukiChevroletJaguarJeepLexusPeugeotSkodaSubaruVolvoCupraGeelyMGMitsubishiCadillacCitroenFiatGenesisJaecooRolls-RoyceSmartAston MartinGMCLand RoverLeapmotorMaseratiMclarenXPENGAlfa RomeoBentleyMINISeatZeekrDodgeLincolnOpelPolestarCheryDSGWMTankAlpineAustinMahindraMorganOraHavalIsuzuKGMPlymouthRoverChryslerDenzaDongfengJacHummerInfinitiLadaPontiacSaabAbarthDaihatsuLotusRAMDatsunIneosCaterhamTVRProton
Oct 20256.1%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%2%2%2%1.6%2.4%1.3%1.6%1.6%1.3%1.6%1.3%1.1%0.4%1.1%1.3%0.89%1.1%1.1%0.89%0.59%1.1%0.89%0.89%0.73%0.73%0.33%0.73%1.1%0.33%0.73%0.73%0.59%0.48%0.33%0.59%0.59%0.59%0.4%0.4%0.4%0.27%0.4%0.33%0.33%0.4%0.59%0.27%0.33%0.33%0.22%0.27%0.27%0.27%0.12%0.18%0.27%0.22%0.18%0.18%0.15%0.18%0.15%0.15%0.15%0.12%0.08%0.1%0.07%0.04%0.02%
Nov 20256.1%5.7%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%1.7%2.1%2.1%1.7%2.1%1.4%1.4%1.7%1.4%1.7%1.4%0.95%0.52%1.2%1.4%0.95%0.95%0.95%0.95%0.63%1.2%0.95%0.78%0.78%0.78%0.43%0.78%1.2%0.43%0.63%0.63%0.63%0.52%0.35%0.63%0.52%0.63%0.43%0.43%0.43%0.28%0.43%0.28%0.28%0.43%0.52%0.23%0.35%0.35%0.23%0.23%0.28%0.28%0.1%0.16%0.28%0.19%0.19%0.19%0.16%0.19%0.16%0.16%0.13%0.13%0.09%0.1%0.06%0.06%0.02%
Dec 20256.2%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%1.8%1.8%2.2%1.8%2.2%1.5%1.8%1.5%1.5%1.8%1.5%0.97%0.53%0.97%1.2%0.97%0.97%0.97%0.97%0.53%1.2%0.97%0.97%0.8%0.8%0.29%0.8%0.97%0.36%0.65%0.65%0.65%0.53%0.36%0.65%0.53%0.65%0.36%0.36%0.44%0.29%0.36%0.36%0.29%0.36%0.53%0.24%0.29%0.36%0.24%0.24%0.29%0.36%0.13%0.16%0.29%0.24%0.2%0.2%0.13%0.16%0.13%0.16%0.13%0.13%0.09%0.09%0.06%0.05%0.02%
Jan 20266.1%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%2%2%2%1.6%2%1.6%1.6%1.6%1.6%1.6%1.6%0.88%0.59%1.1%1.3%0.88%1.1%1.1%0.88%0.59%1.1%0.88%0.88%0.72%0.72%0.4%0.72%0.72%0.4%0.72%0.59%0.59%0.59%0.48%0.59%0.48%0.59%0.48%0.4%0.4%0.26%0.4%0.32%0.32%0.4%0.48%0.22%0.32%0.32%0.22%0.22%0.26%0.26%0.12%0.18%0.32%0.22%0.18%0.22%0.12%0.18%0.12%0.14%0.12%0.14%0.1%0.12%0.06%0.04%0.02%
Feb 20266.4%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1.8%1.8%1.8%1.5%1.2%1.5%1.5%1.5%1.5%1.5%1.5%1%0.67%1.2%1.5%1%1%1%1%0.67%1%1%1%0.82%0.82%0.37%0.82%0.67%0.37%0.67%0.67%0.67%0.55%0.45%0.55%0.55%0.67%0.55%0.37%0.45%0.3%0.37%0.3%0.3%0.37%0.45%0.25%0.3%0.37%0.25%0.25%0.3%0.3%0.11%0.16%0.3%0.2%0.2%0.2%0.13%0.16%0.13%0.16%0.11%0.13%0.09%0.11%0.06%0.05%0.02%
Mar 20266.3%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%2%2%2%1.6%1.1%1.3%1.6%1.6%1.3%1.6%1.3%1.1%0.74%1.1%1.3%0.9%1.1%1.1%0.9%0.74%1.1%0.9%1.1%0.74%0.74%0.49%0.74%0.74%0.49%0.74%0.6%0.6%0.49%0.49%0.6%0.6%0.74%0.4%0.4%0.49%0.33%0.4%0.33%0.49%0.33%0.4%0.27%0.33%0.33%0.22%0.27%0.27%0.27%0.15%0.18%0.27%0.22%0.22%0.18%0.15%0.18%0.15%0.15%0.12%0.15%0.08%0.1%0.07%0.04%0.02%
Apr 20266.4%5.6%4.6%4.6%4.6%5.1%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%1.7%2.1%1.7%1.7%1.1%1.4%1.7%1.7%1.4%1.4%1.4%1.1%1.1%1.1%1.4%0.92%0.92%0.92%0.92%1.1%1.1%0.92%0.92%0.76%0.76%0.62%0.76%0.76%0.5%0.76%0.76%0.62%0.5%0.62%0.5%0.5%0.62%0.5%0.41%0.41%0.34%0.41%0.34%0.34%0.28%0.41%0.23%0.34%0.28%0.28%0.28%0.28%0.28%0.28%0.23%0.5%0.23%0.19%0.19%0.15%0.19%0.15%0.15%0.15%0.12%0.08%0.08%0.07%0.06%0.02%
May 20266.5%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%2.1%1.7%1.7%1.7%1.7%1.7%1.4%1.4%1.7%1.4%1.4%1.7%1.4%1.1%0.93%1.1%1.4%0.93%0.93%0.93%0.93%0.93%1.1%0.93%0.93%0.76%0.76%0.51%0.76%0.76%0.62%0.76%0.76%0.62%0.51%0.62%0.51%0.51%0.62%0.51%0.42%0.42%0.34%0.42%0.34%0.34%0.34%0.42%0.23%0.34%0.28%0.28%0.28%0.28%0.28%0.19%0.23%0.34%0.23%0.19%0.19%0.15%0.19%0.15%0.15%0.19%0.15%0.08%0.1%0.07%0.06%0.02%
Jun 20266.6%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1.9%1.9%1.9%1.5%1.2%1.5%1.5%1.5%1.5%1.5%1.2%1%0.84%1.2%1.2%1%1%1%1%0.84%1%1%0.84%0.68%0.68%0.56%0.84%0.84%0.56%0.68%0.68%0.68%0.46%0.56%0.56%0.56%0.56%0.56%0.38%0.46%0.38%0.38%0.38%0.38%0.31%0.46%0.25%0.31%0.31%0.31%0.31%0.31%0.25%0.17%0.21%0.31%0.21%0.21%0.17%0.17%0.17%0.14%0.14%0.17%0.21%0.09%0.11%0.08%0.06%0.02%
Jul 20266.6%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1.9%1.9%1.9%1.5%1%1.5%1.5%1.5%1.5%1.5%1.2%1%1%1.2%1.2%0.84%0.84%1%1%0.84%1%0.84%0.84%0.68%0.84%0.56%0.84%0.84%0.84%0.68%0.68%0.68%0.46%0.56%0.56%0.56%0.56%0.56%0.37%0.46%0.37%0.37%0.31%0.37%0.37%0.46%0.25%0.37%0.31%0.31%0.37%0.31%0.25%0.25%0.25%0.31%0.21%0.21%0.17%0.17%0.17%0.14%0.14%0.14%0.17%0.09%0.09%0.08%0.05%0.02%
Aug 20266.4%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%1.8%1.8%1.8%1.8%1.2%1.5%1.8%1.5%1.5%1.5%1.5%0.98%0.98%1.2%1.5%0.98%0.98%0.98%0.98%0.98%0.98%0.98%0.98%0.8%0.65%0.65%0.8%0.65%0.8%0.65%0.65%0.65%0.44%0.65%0.53%0.65%0.53%0.44%0.44%0.44%0.44%0.36%0.29%0.36%0.36%0.36%0.29%0.36%0.36%0.29%0.36%0.29%0.29%0.29%0.24%0.29%0.24%0.2%0.16%0.16%0.2%0.16%0.16%0.16%0.13%0.09%0.09%0.09%0.05%0.02%
Sep 20266.2%5.8%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%1.8%1.8%1.8%1.4%1.4%1.4%1.4%1.4%1.4%1.4%1.4%1.2%1.2%1.2%1.2%0.96%0.96%0.96%0.96%0.96%0.96%0.96%0.79%0.79%0.79%0.79%0.79%0.79%0.79%0.64%0.64%0.64%0.64%0.64%0.53%0.53%0.53%0.53%0.43%0.43%0.43%0.43%0.35%0.35%0.35%0.35%0.35%0.29%0.29%0.29%0.29%0.29%0.24%0.24%0.24%0.24%0.19%0.19%0.16%0.16%0.16%0.13%0.13%0.13%0.13%0.11%0.11%0.09%0.05%0.03%

This month’s ranking, September 2026

  1. 1.Honda

    6.2%

    Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.2 points.

  2. 2.Toyota

    5.8%

    Held 2nd. 11.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.BMW

    4.8%

    Held 3rd. 9.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Tesla

    4.8%

    Moved from 6th to 4th. 9.1M estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  5. Moved from 4th to 5th. 9.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. Moved from 5th to 6th. 8.3M estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.BYD

    3.9%

    Held 7th. 7.5M estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  8. 8.Hyundai

    3.2%

    Held 8th. 6.1M estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Kia

    2.6%

    Held 9th. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Porsche

    2.6%

    Held 10th. 5M estimated branded searches, 0% vs prior month. Share 0 points.

  11. 11.Audi

    2.2%

    Held 11th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  12. 12.Ford

    2.2%

    Held 12th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  13. Held 13th. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.Ferrari

    1.8%

    Moved from 15th to 14th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Mazda

    1.8%

    Moved from 17th to 15th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  16. 16.Nissan

    1.8%

    Moved from 18th to 16th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  17. 17.Renault

    1.8%

    Moved from 19th to 17th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  18. 18.Suzuki

    1.8%

    Moved from 20th to 18th. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  19. 19.Chevrolet

    1.4%

    Moved from 14th to 19th. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  20. 20.Jaguar

    1.4%

    Moved from 27th to 20th. 2.7M estimated branded searches, +22.3% vs prior month. Share +0.2 points.

  21. 21.Jeep

    1.4%

    Held 21st. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  22. 22.Lexus

    1.4%

    Moved from 16th to 22nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  23. 23.Peugeot

    1.4%

    Held 23rd. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  24. 24.Skoda

    1.4%

    Held 24th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  25. 25.Subaru

    1.4%

    Held 25th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  26. 26.Volvo

    1.4%

    Held 26th. 2.7M estimated branded searches, 0% vs prior month. Share 0 points.

  27. 27.Cupra

    1.2%

    Moved from 32nd to 27th. 2.2M estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  28. 28.Geely

    1.2%

    Moved from 34th to 28th. 2.2M estimated branded searches, +22.4% vs prior month. Share +0.2 points.

  29. 29.MG

    1.2%

    Moved from 28th to 29th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  30. 30.Mitsubishi

    1.2%

    Moved from 22nd to 30th. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  31. 31.Cadillac

    0.96%

    Moved from 30th to 31st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  32. 32.Citroen

    0.96%

    Moved from 31st to 32nd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  33. 33.Fiat

    0.96%

    Held 33rd. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  34. 34.Genesis

    0.96%

    Moved from 35th to 34th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  35. 35.Jaecoo

    0.96%

    Moved from 36th to 35th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  36. 36.Rolls-Royce

    0.96%

    Moved from 37th to 36th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  37. 37.Smart

    0.96%

    Moved from 38th to 37th. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  38. 38.Aston Martin

    0.79%

    Moved from 29th to 38th. 1.5M estimated branded searches, -18% vs prior month. Share -0.2 points.

  39. 39.GMC

    0.79%

    Held 39th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  40. 40.Land Rover

    0.79%

    Moved from 44th to 40th. 1.5M estimated branded searches, +23% vs prior month. Share +0.1 points.

  41. 41.Leapmotor

    0.79%

    Moved from 45th to 41st. 1.5M estimated branded searches, +23% vs prior month. Share +0.1 points.

  42. 42.Maserati

    0.79%

    Moved from 40th to 42nd. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  43. 43.Mclaren

    0.79%

    Moved from 47th to 43rd. 1.5M estimated branded searches, +23% vs prior month. Share +0.1 points.

  44. 44.XPENG

    0.79%

    Moved from 41st to 44th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.

  45. 45.Alfa Romeo

    0.64%

    Moved from 42nd to 45th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  46. 46.Bentley

    0.64%

    Moved from 43rd to 46th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  47. 47.MINI

    0.64%

    Moved from 48th to 47th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  48. 48.Seat

    0.64%

    Moved from 56th to 48th. 1.2M estimated branded searches, +48.2% vs prior month. Share +0.2 points.

  49. 49.Zeekr

    0.64%

    Held 49th. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  50. 50.Dodge

    0.53%

    Held 50th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  51. 51.Lincoln

    0.53%

    Moved from 46th to 51st. 1M estimated branded searches, -18% vs prior month. Share -0.1 points.

  52. 52.Opel

    0.53%

    Moved from 51st to 52nd. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  53. 53.Polestar

    0.53%

    Moved from 55th to 53rd. 1M estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  54. 54.Chery

    0.43%

    Moved from 52nd to 54th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  55. 55.DS

    0.43%

    Moved from 53rd to 55th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  56. 56.GWM

    0.43%

    Moved from 54th to 56th. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  57. 57.Tank

    0.43%

    Moved from 63rd to 57th. 823K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  58. 58.Alpine

    0.35%

    Moved from 64th to 58th. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  59. 59.Austin

    0.35%

    Moved from 57th to 59th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  60. 60.Mahindra

    0.35%

    Held 60th. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  61. 61.Morgan

    0.35%

    Held 61st. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  62. 62.Ora

    0.35%

    Moved from 69th to 62nd. 673K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  63. 63.Haval

    0.29%

    Moved from 58th to 63rd. 550K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  64. 64.Isuzu

    0.29%

    Moved from 59th to 64th. 550K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  65. 65.KGM

    0.29%

    Moved from 68th to 65th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  66. 66.Plymouth

    0.29%

    Moved from 62nd to 66th. 550K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  67. 67.Rover

    0.29%

    Moved from 70th to 67th. 550K estimated branded searches, 0% vs prior month. Share 0 points.

  68. 68.Chrysler

    0.24%

    Moved from 65th to 68th. 450K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  69. 69.Denza

    0.24%

    Moved from 66th to 69th. 450K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  70. 70.Dongfeng

    0.24%

    Moved from 71st to 70th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  71. 71.Jac

    0.24%

    Moved from 67th to 71st. 450K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  72. 72.Hummer

    0.19%

    Held 72nd. 368K estimated branded searches, -18.2% vs prior month. Share 0 points.

  73. 73.Infiniti

    0.19%

    Held 73rd. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  74. 74.Lada

    0.16%

    Moved from 77th to 74th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  75. 75.Pontiac

    0.16%

    Moved from 79th to 75th. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  76. 76.Saab

    0.16%

    Moved from 74th to 76th. 301K estimated branded searches, -18.2% vs prior month. Share 0 points.

  77. 77.Abarth

    0.13%

    Moved from 75th to 77th. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.

  78. 78.Daihatsu

    0.13%

    Moved from 76th to 78th. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.

  79. 79.Lotus

    0.13%

    Moved from 78th to 79th. 246K estimated branded searches, -18.3% vs prior month. Share 0 points.

  80. 80.RAM

    0.13%

    Held 80th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  81. 81.Datsun

    0.11%

    Moved from 82nd to 81st. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.

  82. 82.Ineos

    0.11%

    Moved from 83rd to 82nd. 201K estimated branded searches, +21.8% vs prior month. Share 0 points.

  83. 83.Caterham

    0.09%

    Moved from 81st to 83rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  84. 84.TVR

    0.05%

    Held 84th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  85. 85.Proton

    0.03%

    Held 85th. 49.5K estimated branded searches, +49.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among car brands worldwide?

Honda and Toyota share the highest estimated Share of Search among car brands worldwide, at 6.2% and 5.8% in September 2026.

Global car brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Honda6.1% → 6.2%6.6%Jun 20266.1%Jan 20261st
Toyota5.4% → 5.8%6.5%Jan 20265.4%Oct 20253rd → 2nd
BMW5.4% → 4.8%5.5%Mar 20264.6%Apr 20262nd → 3rd
Tesla4.4% → 4.8%4.8%Sep 20263.6%Jan 20265th → 4th
Volkswagen4.4% → 4.8%5.1%Jul 20264.2%Jun 20266th → 5th
Mercedes-Benz5% → 4.4%5.4%Dec 20254.4%Sep 20264th → 6th
BYD3% → 3.9%3.9%Sep 20262.7%Dec 20258th → 7th
Hyundai3.6% → 3.2%3.9%Nov 20253.1%Apr 20267th → 8th
Kia2.4% → 2.6%2.7%Feb 20262.1%Nov 202513th → 9th
Porsche3% → 2.6%3.3%Dec 20252.6%Sep 20269th → 10th
Audi2.4% → 2.2%2.7%Feb 20262.1%Apr 202610th → 11th
Ford2.4% → 2.2%2.7%Dec 20252.1%Apr 202611th → 12th
Lamborghini2.4% → 2.2%2.4%Oct 20251.9%Jul 202614th → 13th
Ferrari2% → 1.8%2.1%May 20261.5%Jul 202615th → 14th
Mazda1.6% → 1.8%2%Jan 20261.6%Oct 202521st → 15th
Nissan2% → 1.8%2%Mar 20261.7%Apr 202616th
Renault2% → 1.8%2.1%Nov 20251.7%May 202617th
Suzuki2% → 1.8%2.2%Dec 20251.7%Apr 202618th
Chevrolet1.6% → 1.4%1.8%Aug 20261.4%Sep 202619th
Jaguar2.4% → 1.4%2.4%Oct 20251%Jul 202612th → 20th
Jeep1.3% → 1.4%1.6%Jan 20261.3%Oct 202524th → 21st
Lexus1.6% → 1.4%1.8%Aug 20261.4%Nov 202520th → 22nd
Peugeot1.6% → 1.4%1.7%Nov 20251.4%May 202622nd → 23rd
Skoda1.3% → 1.4%1.6%Jan 20261.3%Oct 202526th → 24th
Subaru1.6% → 1.4%1.8%Dec 20251.4%Apr 202623rd → 25th
Volvo1.3% → 1.4%1.6%Jan 20261.2%Jul 202627th → 26th
Cupra1.1% → 1.2%1.2%Sep 20260.88%Jan 202629th → 27th
Geely0.4% → 1.2%1.2%Sep 20260.4%Oct 202552nd → 28th
MG1.1% → 1.2%1.2%Jun 20260.97%Dec 202532nd → 29th
Mitsubishi1.3% → 1.2%1.5%Feb 20261.2%Sep 202625th → 30th
Cadillac0.89% → 0.96%1%Jun 20260.84%Jul 202635th → 31st
Citroen1.1% → 0.96%1.1%Mar 20260.84%Jul 202628th → 32nd
Fiat1.1% → 0.96%1.1%Mar 20260.92%Apr 202630th → 33rd
Genesis0.89% → 0.96%1%Jun 20260.88%Jan 202636th → 34th
Jaecoo0.59% → 0.96%1.1%Apr 20260.53%Dec 202544th → 35th
Rolls-Royce1.1% → 0.96%1.2%Dec 20250.96%Sep 202633rd → 36th
Smart0.89% → 0.96%1%Jun 20260.84%Jul 202637th
Aston Martin0.89% → 0.79%1.1%Mar 20260.78%Nov 202534th → 38th
GMC0.73% → 0.79%0.82%Feb 20260.68%Jul 202640th → 39th
Land Rover0.73% → 0.79%0.84%Jul 20260.65%Aug 202641st → 40th
Leapmotor0.33% → 0.79%0.79%Sep 20260.29%Dec 202560th → 41st
Maserati0.73% → 0.79%0.84%Jun 20260.72%Jan 202642nd
Mclaren1.1% → 0.79%1.2%Nov 20250.65%Aug 202631st → 43rd
XPENG0.33% → 0.79%0.84%Jul 20260.33%Oct 202561st → 44th
Alfa Romeo0.73% → 0.64%0.76%May 20260.63%Nov 202538th → 45th
Bentley0.73% → 0.64%0.76%May 20260.59%Jan 202639th → 46th
MINI0.59% → 0.64%0.68%Jun 20260.59%Jan 202646th → 47th
Seat0.48% → 0.64%0.64%Sep 20260.44%Aug 202649th → 48th
Zeekr0.33% → 0.64%0.65%Aug 20260.33%Oct 202562nd → 49th
Dodge0.59% → 0.53%0.65%Dec 20250.5%Apr 202643rd → 50th
Lincoln0.59% → 0.53%0.65%Aug 20260.48%Jan 202645th → 51st
Opel0.59% → 0.53%0.74%Mar 20260.53%Sep 202648th → 52nd
Polestar0.4% → 0.53%0.56%Jun 20260.36%Dec 202554th → 53rd
Chery0.4% → 0.43%0.44%Aug 20260.36%Dec 202550th → 54th
DS0.4% → 0.43%0.49%Mar 20260.4%Jan 202651st → 55th
GWM0.27% → 0.43%0.44%Aug 20260.26%Jan 202664th → 56th
Tank0.4% → 0.43%0.43%Sep 20260.36%Dec 202555th → 57th
Alpine0.33% → 0.35%0.38%Jun 20260.28%Nov 202556th → 58th
Austin0.33% → 0.35%0.49%Mar 20260.28%Nov 202557th → 59th
Mahindra0.4% → 0.35%0.43%Nov 20250.28%Apr 202653rd → 60th
Morgan0.59% → 0.35%0.59%Oct 20250.35%Sep 202647th → 61st
Ora0.27% → 0.35%0.35%Sep 20260.22%Jan 202666th → 62nd
Haval0.33% → 0.29%0.37%Jul 20260.29%Sep 202658th → 63rd
Isuzu0.33% → 0.29%0.37%Feb 20260.28%Apr 202659th → 64th
KGM0.22% → 0.29%0.31%Jun 20260.22%Jan 202670th → 65th
Plymouth0.27% → 0.29%0.37%Jul 20260.22%Jan 202667th → 66th
Rover0.27% → 0.29%0.31%Jun 20260.26%Jan 202668th → 67th
Chrysler0.27% → 0.24%0.36%Dec 20250.24%Sep 202663rd → 68th
Denza0.12% → 0.24%0.29%Aug 20260.1%Nov 202579th → 69th
Dongfeng0.18% → 0.24%0.25%Jul 20260.16%Nov 202571st → 70th
Jac0.27% → 0.24%0.5%Apr 20260.24%Sep 202665th → 71st
Hummer0.22% → 0.19%0.24%Aug 20260.19%Nov 202569th → 72nd
Infiniti0.18% → 0.19%0.22%Mar 20260.18%Jan 202672nd → 73rd
Lada0.18% → 0.16%0.22%Jan 20260.16%Sep 202673rd → 74th
Pontiac0.15% → 0.16%0.17%Jun 20260.12%Jan 202678th → 75th
Saab0.18% → 0.16%0.2%Aug 20260.16%Sep 202674th → 76th
Abarth0.15% → 0.13%0.16%Aug 20260.12%Jan 202675th → 77th
Daihatsu0.15% → 0.13%0.16%Feb 20260.13%Sep 202676th → 78th
Lotus0.15% → 0.13%0.19%May 20260.11%Feb 202677th → 79th
RAM0.12% → 0.13%0.21%Jun 20260.12%Oct 202580th
Datsun0.08% → 0.11%0.11%Sep 20260.08%Oct 202582nd → 81st
Ineos0.1% → 0.11%0.12%Jan 20260.08%Apr 202681st → 82nd
Caterham0.07% → 0.09%0.09%Aug 20260.06%Nov 202583rd
TVR0.04% → 0.05%0.06%Jun 20260.04%Jan 202684th
Proton0.02% → 0.03%0.03%Sep 20260.02%Jan 202685th

Each finding as a sentence

  • Across the 12 months ending September 2026, BMW’s estimated Share of Search among car brands worldwide decreased from 5.4% to 4.8%.
  • Across the 12 months ending September 2026, Mercedes-Benz’s estimated Share of Search among car brands worldwide decreased from 5% to 4.4%.
  • Across the 12 months ending September 2026, BYD’s estimated Share of Search among car brands worldwide increased from 3% to 3.9%.
  • Across the 12 months ending September 2026, Jaguar’s estimated Share of Search among car brands worldwide decreased from 2.4% to 1.4%.
  • Across the 12 months ending September 2026, Geely’s estimated Share of Search among car brands worldwide increased from 0.4% to 1.2%.
  • Across the 12 months ending September 2026, Toyota’s estimated Share of Search among car brands worldwide peaked at 6.5% in January 2026 and was lowest at 5.4% in October 2025.
  • Across the 12 months ending September 2026, Tesla’s estimated Share of Search among car brands worldwide peaked at 4.8% in September 2026 and was lowest at 3.6% in January 2026.
  • Across the 12 months ending September 2026, Mercedes-Benz’s estimated Share of Search among car brands worldwide peaked at 5.4% in December 2025 and was lowest at 4.4% in September 2026.
  • Across the 12 months ending September 2026, BYD’s estimated Share of Search among car brands worldwide peaked at 3.9% in September 2026 and was lowest at 2.7% in December 2025.
  • Across the 12 months ending September 2026, Jaguar’s estimated Share of Search among car brands worldwide peaked at 2.4% in October 2025 and was lowest at 1% in July 2026.
  • Across the 12 months ending September 2026, Toyota rose from 3rd to 2nd among car brands worldwide.
  • Across the 12 months ending September 2026, BMW fell from 2nd to 3rd among car brands worldwide.
  • Across the 12 months ending September 2026, Tesla rose from 5th to 4th among car brands worldwide.
  • Across the 12 months ending September 2026, Volkswagen rose from 6th to 5th among car brands worldwide.
  • Across the 12 months ending September 2026, Mercedes-Benz fell from 4th to 6th among car brands worldwide.
  • Across the 12 months ending September 2026, BYD rose from 8th to 7th among car brands worldwide.
  • Across the 12 months ending September 2026, Hyundai fell from 7th to 8th among car brands worldwide.
  • Across the 12 months ending September 2026, Kia rose from 13th to 9th among car brands worldwide.
  • Across the 12 months ending September 2026, Porsche fell from 9th to 10th among car brands worldwide.
  • Across the 12 months ending September 2026, Audi fell from 10th to 11th among car brands worldwide.
  • Across the 12 months ending September 2026, Ford fell from 11th to 12th among car brands worldwide.
  • Across the 12 months ending September 2026, Lamborghini rose from 14th to 13th among car brands worldwide.
  • Across the 12 months ending September 2026, Ferrari rose from 15th to 14th among car brands worldwide.
  • Across the 12 months ending September 2026, Mazda rose from 21st to 15th among car brands worldwide.
  • Across the 12 months ending September 2026, Jaguar fell from 12th to 20th among car brands worldwide.
  • Across the 12 months ending September 2026, Jeep rose from 24th to 21st among car brands worldwide.
  • Across the 12 months ending September 2026, Lexus fell from 20th to 22nd among car brands worldwide.
  • Across the 12 months ending September 2026, Peugeot fell from 22nd to 23rd among car brands worldwide.
  • Across the 12 months ending September 2026, Skoda rose from 26th to 24th among car brands worldwide.
  • Across the 12 months ending September 2026, Subaru fell from 23rd to 25th among car brands worldwide.
  • Across the 12 months ending September 2026, Volvo rose from 27th to 26th among car brands worldwide.
  • Across the 12 months ending September 2026, Cupra rose from 29th to 27th among car brands worldwide.
  • Across the 12 months ending September 2026, Geely rose from 52nd to 28th among car brands worldwide.
  • Across the 12 months ending September 2026, MG rose from 32nd to 29th among car brands worldwide.
  • Across the 12 months ending September 2026, Mitsubishi fell from 25th to 30th among car brands worldwide.
  • Across the 12 months ending September 2026, Cadillac rose from 35th to 31st among car brands worldwide.
  • Across the 12 months ending September 2026, Citroen fell from 28th to 32nd among car brands worldwide.
  • Across the 12 months ending September 2026, Fiat fell from 30th to 33rd among car brands worldwide.
  • Across the 12 months ending September 2026, Genesis rose from 36th to 34th among car brands worldwide.
  • Across the 12 months ending September 2026, Jaecoo rose from 44th to 35th among car brands worldwide.
  • Across the 12 months ending September 2026, Rolls-Royce fell from 33rd to 36th among car brands worldwide.
  • Across the 12 months ending September 2026, Aston Martin fell from 34th to 38th among car brands worldwide.
  • Across the 12 months ending September 2026, GMC rose from 40th to 39th among car brands worldwide.
  • Across the 12 months ending September 2026, Land Rover rose from 41st to 40th among car brands worldwide.
  • Across the 12 months ending September 2026, Leapmotor rose from 60th to 41st among car brands worldwide.
  • Across the 12 months ending September 2026, Mclaren fell from 31st to 43rd among car brands worldwide.
  • Across the 12 months ending September 2026, XPENG rose from 61st to 44th among car brands worldwide.
  • Across the 12 months ending September 2026, Alfa Romeo fell from 38th to 45th among car brands worldwide.
  • Across the 12 months ending September 2026, Bentley fell from 39th to 46th among car brands worldwide.
  • Across the 12 months ending September 2026, MINI fell from 46th to 47th among car brands worldwide.
  • Across the 12 months ending September 2026, Seat rose from 49th to 48th among car brands worldwide.
  • Across the 12 months ending September 2026, Zeekr rose from 62nd to 49th among car brands worldwide.
  • Across the 12 months ending September 2026, Dodge fell from 43rd to 50th among car brands worldwide.
  • Across the 12 months ending September 2026, Lincoln fell from 45th to 51st among car brands worldwide.
  • Across the 12 months ending September 2026, Opel fell from 48th to 52nd among car brands worldwide.
  • Across the 12 months ending September 2026, Polestar rose from 54th to 53rd among car brands worldwide.
  • Across the 12 months ending September 2026, Chery fell from 50th to 54th among car brands worldwide.
  • Across the 12 months ending September 2026, DS fell from 51st to 55th among car brands worldwide.
  • Across the 12 months ending September 2026, GWM rose from 64th to 56th among car brands worldwide.
  • Across the 12 months ending September 2026, Tank fell from 55th to 57th among car brands worldwide.
  • Across the 12 months ending September 2026, Alpine fell from 56th to 58th among car brands worldwide.
  • Across the 12 months ending September 2026, Austin fell from 57th to 59th among car brands worldwide.
  • Across the 12 months ending September 2026, Mahindra fell from 53rd to 60th among car brands worldwide.
  • Across the 12 months ending September 2026, Morgan fell from 47th to 61st among car brands worldwide.
  • Across the 12 months ending September 2026, Ora rose from 66th to 62nd among car brands worldwide.
  • Across the 12 months ending September 2026, Haval fell from 58th to 63rd among car brands worldwide.
  • Across the 12 months ending September 2026, Isuzu fell from 59th to 64th among car brands worldwide.
  • Across the 12 months ending September 2026, KGM rose from 70th to 65th among car brands worldwide.
  • Across the 12 months ending September 2026, Plymouth rose from 67th to 66th among car brands worldwide.
  • Across the 12 months ending September 2026, Rover rose from 68th to 67th among car brands worldwide.
  • Across the 12 months ending September 2026, Chrysler fell from 63rd to 68th among car brands worldwide.
  • Across the 12 months ending September 2026, Denza rose from 79th to 69th among car brands worldwide.
  • Across the 12 months ending September 2026, Dongfeng rose from 71st to 70th among car brands worldwide.
  • Across the 12 months ending September 2026, Jac fell from 65th to 71st among car brands worldwide.
  • Across the 12 months ending September 2026, Hummer fell from 69th to 72nd among car brands worldwide.
  • Across the 12 months ending September 2026, Infiniti fell from 72nd to 73rd among car brands worldwide.
  • Across the 12 months ending September 2026, Lada fell from 73rd to 74th among car brands worldwide.
  • Across the 12 months ending September 2026, Pontiac rose from 78th to 75th among car brands worldwide.
  • Across the 12 months ending September 2026, Saab fell from 74th to 76th among car brands worldwide.
  • Across the 12 months ending September 2026, Abarth fell from 75th to 77th among car brands worldwide.
  • Across the 12 months ending September 2026, Daihatsu fell from 76th to 78th among car brands worldwide.
  • Across the 12 months ending September 2026, Lotus fell from 77th to 79th among car brands worldwide.
  • Across the 12 months ending September 2026, Datsun rose from 82nd to 81st among car brands worldwide.
  • Across the 12 months ending September 2026, Ineos fell from 81st to 82nd among car brands worldwide.
  • Across the 12 months ending September 2026, Honda, Nissan, Renault, Suzuki, Chevrolet, Smart, Maserati, RAM, Caterham, TVR and Proton held steady: their estimated Share of Search among car brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for car brands worldwide in September 2026?

  1. In September 2026, Tesla overtook Volkswagen and Mercedes-Benz to rank 4th among car brands worldwide, with 4.8% estimated Share of Search.

  2. In September 2026, BYD gained estimated Share of Search among car brands worldwide, from 3.3% to 3.9%.

  3. In September 2026, Seat rose from 56th to 48th among car brands worldwide.

  4. In September 2026, Jaguar rose from 27th to 20th among car brands worldwide.

  5. In September 2026, Ora rose from 69th to 62nd among car brands worldwide.

  6. In September 2026, Alpine rose from 64th to 58th among car brands worldwide.

  7. In September 2026, Geely rose from 34th to 28th among car brands worldwide.

  8. In September 2026, Tank rose from 63rd to 57th among car brands worldwide.

How the Brand Demand Index is measured

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