Tesla vs Volkswagen:Which is more popular by branded search?
In August 2026, Volkswagen had more branded searches than Tesla among electric car brands worldwide. Volkswagen was estimated to have 9.1M branded searches compared to Tesla’s 7.5M, and held a 23.2% Share of Search versus Tesla’s 19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Tesla or Volkswagen?
Compare the electric car brands households and businesses choose. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Volkswagen, Tesla. The figures are in the table below the chart.
View monthly share of search table
| Month | Volkswagen | Tesla | BYD | Hyundai | Kia | Nissan | Rivian | Polestar | Lucid Motors |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 21.3% | 14.3% | 17.4% | 11.6% | 9.5% | 1.9% | 1.9% | 0.72% |
| Nov 2025 | 23.1% | 18.9% | 15.5% | 18.9% | 10.3% | 8.5% | 2.1% | 2.1% | 0.65% |
| Dec 2025 | 24.7% | 20.2% | 13.5% | 16.5% | 11.1% | 9.1% | 2.2% | 1.8% | 0.84% |
| Jan 2026 | 21.3% | 17.4% | 17.4% | 17.4% | 11.7% | 9.5% | 1.9% | 2.3% | 0.91% |
| Feb 2026 | 23.1% | 18.9% | 15.5% | 15.5% | 12.7% | 8.5% | 2.5% | 2.5% | 0.79% |
| Mar 2026 | 21.4% | 17.5% | 17.5% | 17.5% | 11.7% | 9.6% | 2.3% | 1.9% | 0.73% |
| Apr 2026 | 21.5% | 21.5% | 17.6% | 14.4% | 11.8% | 7.9% | 2.4% | 2.4% | 0.73% |
| May 2026 | 22.4% | 18.3% | 18.3% | 15% | 12.2% | 8.2% | 2.4% | 2.4% | 0.76% |
| Jun 2026 | 20.3% | 20.3% | 16.6% | 16.6% | 11.1% | 9.1% | 2.7% | 2.7% | 0.74% |
| Jul 2026 | 23.7% | 19.4% | 15.9% | 15.9% | 10.6% | 8.7% | 2.6% | 2.6% | 0.78% |
| Aug 2026 | 23.2% | 19% | 15.6% | 15.6% | 12.7% | 8.5% | 2.5% | 2.1% | 0.74% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Tesla and Volkswagen comparison changed over the last 12 months?
3 findings
- Volkswagen was ahead of Tesla in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tesla’s estimated Share of Search among electric car brands worldwide moved from 21.3% to 19%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
- Across the 11 months ending August 2026, Volkswagen’s estimated Share of Search among electric car brands worldwide moved from 21.3% to 23.2%, and its estimated monthly branded searches held steady at 9.1M.
How did search popularity change for electric car brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Tesla worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Tesla’s and Volkswagen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tesla
1 branded search term
- tesla
Volkswagen
1 branded search term
- volkswagen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.