How popular isTesla in search?
In August 2026, there were an estimated 7.5M branded searches for Tesla worldwide which is down 18.2% over the last 11 months. Tesla holds 19% estimated Share of Search among electric car brands worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.
Volkswagen23.2%
Tesla19%BYD15.6%
Hyundai15.6%
Kia12.7%
Nissan8.5%
Rivian2.5%
Polestar2.1%
Lucid Motors0.74%
Follow Tesla and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Tesla compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Electric car brands | 2nd of 9 | 19% | Shown below |
| Home battery brands | 1st of 5 | 53.9% | Show ranking |
Which electric car brands compete with Tesla?
Share of Search by month for Volkswagen, Tesla, BYD, Hyundai, Kia, Nissan, Rivian, Polestar. The figures are in the table below the chart.
View monthly share of search table
| Month | Volkswagen | Tesla | BYD | Hyundai | Kia | Nissan | Rivian | Polestar | Lucid Motors |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.3% | 21.3% | 14.3% | 17.4% | 11.6% | 9.5% | 1.9% | 1.9% | 0.72% |
| Nov 2025 | 23.1% | 18.9% | 15.5% | 18.9% | 10.3% | 8.5% | 2.1% | 2.1% | 0.65% |
| Dec 2025 | 24.7% | 20.2% | 13.5% | 16.5% | 11.1% | 9.1% | 2.2% | 1.8% | 0.84% |
| Jan 2026 | 21.3% | 17.4% | 17.4% | 17.4% | 11.7% | 9.5% | 1.9% | 2.3% | 0.91% |
| Feb 2026 | 23.1% | 18.9% | 15.5% | 15.5% | 12.7% | 8.5% | 2.5% | 2.5% | 0.79% |
| Mar 2026 | 21.4% | 17.5% | 17.5% | 17.5% | 11.7% | 9.6% | 2.3% | 1.9% | 0.73% |
| Apr 2026 | 21.5% | 21.5% | 17.6% | 14.4% | 11.8% | 7.9% | 2.4% | 2.4% | 0.73% |
| May 2026 | 22.4% | 18.3% | 18.3% | 15% | 12.2% | 8.2% | 2.4% | 2.4% | 0.76% |
| Jun 2026 | 20.3% | 20.3% | 16.6% | 16.6% | 11.1% | 9.1% | 2.7% | 2.7% | 0.74% |
| Jul 2026 | 23.7% | 19.4% | 15.9% | 15.9% | 10.6% | 8.7% | 2.6% | 2.6% | 0.78% |
| Aug 2026 | 23.2% | 19% | 15.6% | 15.6% | 12.7% | 8.5% | 2.5% | 2.1% | 0.74% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 23.2% | 9.1M | 0% | -0.4 points | |
| 2, held 2nd | 19% | 7.5M | 0% | -0.4 points | |
| 3, held 3rd | 15.6% | 6.1M | 0% | -0.3 points | |
| 4, held 4th | 15.6% | 6.1M | 0% | -0.3 points | |
| 5, held 5th | 12.7% | 5M | +22.2% | +2.1 points | |
| 6, held 6th | 8.5% | 3.4M | 0% | -0.2 points | |
| 7, moved from 8th to 7th | 2.5% | 1M | 0% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 2.1% | 823K | -17.7% | -0.5 pointsmoved from 7th to 8th | |
| 9, held 9th | 0.74% | 292K | -2.8% | 0 points |
23.2%
Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.4 points.
2.
Tesla19%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
15.6%
Held 3rd. 6.1M estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
15.6%
Held 4th. 6.1M estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Kia12.7%
Held 5th. 5M estimated branded searches, +22.2% vs prior month. Share +2.1 points.
6.
Nissan8.5%
Held 6th. 3.4M estimated branded searches, 0% vs prior month. Share -0.2 points.
7.
Rivian2.5%
Moved from 8th to 7th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
8.
Polestar2.1%
Moved from 7th to 8th. 823K estimated branded searches, -17.7% vs prior month. Share -0.5 points.
0.74%
Held 9th. 292K estimated branded searches, -2.8% vs prior month. Share 0 points.
Compare search popularity between Tesla and its closest rivals
How has branded search demand for Tesla changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tesla worldwide fell from 9.1M to 7.5M.
- Across the 11 months ending August 2026, Tesla’s estimated Share of Search among electric car brands worldwide decreased from 21.3% to 19%.
- Across the 11 months ending August 2026, Tesla’s estimated Share of Search among electric car brands worldwide peaked at 21.5% in April 2026 and was lowest at 17.4% in January 2026.
- Across the 11 months ending August 2026, Tesla fell from 1st to 2nd among electric car brands worldwide.
How did search popularity change for electric car brands worldwide in August 2026?
6 changes
In August 2026, Kia gained estimated Share of Search among electric car brands worldwide, from 10.6% to 12.7%.
BYD’s estimated Share of Search among electric car brands worldwide has lost ground for 3 months in a row, from 18.3% to 15.6% in August 2026.
In August 2026, Rivian rose from 8th to 7th among electric car brands worldwide.
In August 2026, Polestar fell from 7th to 8th among electric car brands worldwide.
Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.
Estimated monthly branded searches for Tesla worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
How is Tesla measured?
Brandwave collects information about searches that people make online using Tesla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tesla
Do you work for Tesla? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Tesla your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.