Brandwave

Renault vs Tesla:Which is more popular?

In September 2026, Tesla had more branded searches than Renault among car brands worldwide. Tesla had about 9.1 million branded searches, while Renault had 3.4 million. Tesla made up 4.8% of all car brand searches we track, and Renault accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about car brands, Tesla appeared in three of the five answers and Renault in none.

Among car brands worldwide in September 2026

Who do people search for more?

Tesla, about 3 searches for every 1 for Renault

Tesla 9.1M searchesRenault 3.4M searches

Who does AI mention more?

Tesla, mentioned in 3 of 5 answers, Renault in 0

Tesla in 3 of 5Renault in 0 of 5

Who does AI recommend more?

Tesla, the only one of the two named

Tesla first in 3Renault never named

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Top car brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tesla was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Renault did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toyota1st
  2. Honda2nd
  3. Mazda3rd
  4. Hyundai4th
  5. BMW5th
  6. Tesla6th
  7. Ford7th
  8. Porsche8th
  9. Volkswagen9th
  10. +6 more
  11. Renault–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Honda5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Toyota5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hyundai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mazda4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tesla3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BMW2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Porsche2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volkswagen1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Renault0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+6 more

See every answer about car brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Renault or Tesla more popular in search?

This chart shows how often people search Google for Renault and Tesla by name. Each line represents a brand's share of searches for all 85 car brands we track, month by month, from English-language searches worldwide.

Renault and Tesla among car brands worldwide, by month

Share of searches by month for Tesla, Renault. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaRenault
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%2%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%2.1%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%1.8%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%2%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1.8%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%2%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%2.1%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%1.7%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1.9%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1.9%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%1.8%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%1.8%

How has the Renault and Tesla comparison changed over the last 12 months?

3 findings
  • Tesla was ahead of Renault in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Renault’s share of searches among car brands worldwide moved from 2% to 1.8%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
  • Across the 12 months ending September 2026, Tesla’s share of searches among car brands worldwide moved from 4.4% to 4.8%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for car brands worldwide in September 2026?

2 changes
  1. In September 2026, Tesla overtook Volkswagen and Mercedes-Benz to rank 4th among car brands worldwide, with 4.8% of the searches.

  2. In September 2026, Renault rose from 19th to 17th among car brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Renault’s and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Renault

1 branded search term

  • renault

Tesla

1 branded search term

  • tesla

How the Brand Demand Index is measured

Other head-to-heads among car brands

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