Brandwave

How popular isTesla in search?

In August 2026, there were an estimated 7.5M branded searches for Tesla worldwide which is down 18.2% over the last 11 months. Tesla holds 53.9% estimated Share of Search among home battery brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Tesla53.9%
  2. BYD44.1%
  3. Sonnen1.2%
  4. Enphase0.44%
  5. Sungrow0.36%
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Which home battery brands compete with Tesla?

Tesla against home battery brands worldwide, by month

Share of Search by month for Tesla, BYD. The figures are in the table below the chart.

View monthly share of search table
MonthTeslaBYDSonnenEnphaseSungrow
Oct 202558.7%39.3%1.1%0.48%0.39%
Nov 202553.9%44.1%1.2%0.44%0.44%
Dec 202558.8%39.3%1.1%0.48%0.39%
Jan 202649.1%49.1%1.1%0.49%0.32%
Feb 202653.9%44.1%1.2%0.44%0.36%
Mar 202648.9%48.9%1.3%0.48%0.4%
Apr 202654%44.2%0.98%0.44%0.36%
May 202649.1%49.1%1.1%0.4%0.4%
Jun 202653.7%44%1.4%0.43%0.43%
Jul 202654%44.2%0.97%0.44%0.44%
Aug 202653.9%44.1%1.2%0.44%0.36%
Sep 2026—————

  1. 1.Tesla

    53.9%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.BYD

    44.1%

    Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Sonnen

    1.2%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  4. 4.Enphase

    0.44%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sungrow

    0.36%

    Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Tesla and its closest rivals

How has branded search demand for Tesla changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tesla worldwide fell from 9.1M to 7.5M.
  • Across the 11 months ending August 2026, Tesla’s estimated Share of Search among home battery brands worldwide decreased from 58.7% to 53.9%.
  • Across the 11 months ending August 2026, Tesla’s estimated Share of Search among home battery brands worldwide peaked at 58.8% in December 2025 and was lowest at 48.9% in March 2026.

How did search popularity change for home battery brands worldwide in August 2026?

  1. Estimated monthly branded searches for Enphase worldwide fell 18.2% over 11 measured months, from 74K to 60.5K in August 2026.

  2. Estimated monthly branded searches for Sungrow worldwide fell 18.2% over 11 measured months, from 60.5K to 49.5K in August 2026.

  3. Estimated monthly branded searches for Tesla worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

Where does Tesla compete?

Tesla is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Electric car brands2nd of 919%Show ranking
Home battery brands1st of 553.9%Shown above

How is Tesla measured?

Brandwave collects information about searches that people make online using Tesla’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tesla

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How the Brand Demand Index is measured

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