Brandwave

Peugeot vs Tesla:Which is searched more?

In September 2026, Tesla had more branded searches than Peugeot among car brands worldwide. Tesla had about 9.1 million branded searches, while Peugeot had 2.7 million. Tesla made up 4.8% of all car brand searches we track, and Peugeot accounted for 1.4%. These are worldwide searches for English-language branded terms.

Share of searches among car brands worldwide in September 2026Is Peugeot or Tesla more popular in search?
Peugeot1.4%2.7M searches
vs
Tesla4.8%9.1M searches

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Is Peugeot or Tesla more popular in search?

Compare automotive marques buyers weigh for new and used cars, utes, and SUVs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Peugeot and Tesla among car brands worldwide, by month

Share of searches by month for Tesla, Peugeot. The figures are in the table below the chart.

View monthly share of searches table
MonthHondaToyotaBMWTeslaVolkswagenMercedes-BenzBYDHyundaiKiaPorscheAudiFordLamborghiniFerrariMazdaPeugeot
Oct 20255.7%5.4%5.4%4.4%4.4%5%3%3.6%2.4%3%2.4%2.4%2.4%2%1.6%1.6%
Nov 20255.8%5.8%4.7%3.9%4.7%5.3%3.2%3.9%2.1%3.2%2.1%2.6%2.1%1.7%1.7%1.7%
Dec 20256%5.9%4.9%4%4.9%5.4%2.7%3.3%2.2%3.3%2.2%2.7%2.2%1.8%1.8%1.5%
Jan 20265.8%6.5%5.3%3.6%4.4%4.9%3.6%3.6%2.4%2.9%2.4%2.4%2%1.6%2%1.6%
Feb 20266.2%6.1%5%4.1%5%4.6%3.4%3.4%2.7%2.7%2.7%2.2%2.2%1.8%1.8%1.5%
Mar 20265.9%5.5%5.5%3.7%4.5%5%3.7%3.7%2.5%3%2.5%2.5%2%1.6%1.6%1.6%
Apr 20266.1%5.6%4.6%4.6%4.6%5.2%3.8%3.1%2.5%3.1%2.1%2.1%2.1%1.7%1.7%1.7%
May 20266.2%5.7%4.7%3.8%4.7%5.2%3.8%3.1%2.6%3.1%2.1%2.1%2.1%2.1%1.7%1.4%
Jun 20266.3%6.2%5.1%4.2%4.2%4.7%3.4%3.4%2.3%2.8%2.3%2.3%2.3%1.9%1.9%1.5%
Jul 20266.3%6.2%5.1%4.2%5.1%4.7%3.4%3.4%2.3%2.8%2.3%2.3%1.9%1.5%1.9%1.5%
Aug 20266.1%5.9%4.9%4%4.9%4.5%3.3%3.3%2.7%2.7%2.2%2.2%2.2%1.8%1.8%1.5%
Sep 20265.9%5.9%4.8%4.8%4.8%4.4%3.9%3.2%2.6%2.6%2.2%2.2%2.2%1.8%1.8%1.4%

How has the Peugeot and Tesla comparison changed over the last 12 months?

3 findings
  • Tesla was ahead of Peugeot in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Peugeot’s share of searches among car brands worldwide moved from 1.6% to 1.4%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
  • Across the 12 months ending September 2026, Tesla’s share of searches among car brands worldwide moved from 4.4% to 4.8%, and its estimated monthly branded searches held steady at 9.1M.

How did search popularity change for car brands worldwide in September 2026?

2 changes
  1. In September 2026, Tesla overtook Volkswagen and Mercedes-Benz to rank 4th among car brands worldwide, with 4.8% of the searches.

  2. Estimated monthly branded searches for Peugeot worldwide fell 18.2% over 12 measured months, from 3.4M to 2.7M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Peugeot’s and Tesla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Peugeot

1 branded search term

  • peugeot

Tesla

1 branded search term

  • tesla

How the Brand Demand Index is measured

Other head-to-heads among car brands

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