Mercury Marine vs Suzuki:Which is more popular by branded search?
In August 2026, Suzuki had more branded searches than Mercury Marine among outboard motor brands worldwide. Suzuki was estimated to have 3.4M branded searches compared to Mercury Marine’s 27.1K, and held a 22.3% Share of Search versus Mercury Marine’s 0.18%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Mercury Marine or Suzuki?
Compare the outboard motor brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Suzuki, Mercury Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Honda | Yamaha | Suzuki | Evinrude | Mercury Marine | Tohatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.6% | 26% | 26% | 0.12% | 0.17% | 0.12% |
| Nov 2025 | 47.6% | 26% | 26% | 0.09% | 0.14% | 0.09% |
| Dec 2025 | 47.6% | 26% | 26% | 0.09% | 0.12% | 0.09% |
| Jan 2026 | 47.6% | 26% | 26% | 0.09% | 0.14% | 0.09% |
| Feb 2026 | 50% | 27.3% | 22.4% | 0.1% | 0.15% | 0.1% |
| Mar 2026 | 45% | 30.1% | 24.6% | 0.11% | 0.16% | 0.11% |
| Apr 2026 | 49.9% | 27.3% | 22.4% | 0.15% | 0.18% | 0.12% |
| May 2026 | 49.9% | 27.3% | 22.3% | 0.15% | 0.18% | 0.15% |
| Jun 2026 | 49.9% | 27.3% | 22.3% | 0.18% | 0.18% | 0.15% |
| Jul 2026 | 49.9% | 27.3% | 22.3% | 0.18% | 0.18% | 0.15% |
| Aug 2026 | 49.9% | 27.3% | 22.3% | 0.18% | 0.18% | 0.18% |
| Sep 2026 | — | — | — | — | — | — |
How has the Mercury Marine and Suzuki comparison changed over the last 12 months?
3 findings
- Suzuki was ahead of Mercury Marine in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mercury Marine’s estimated Share of Search among outboard motor brands worldwide moved from 0.17% to 0.18%, and its estimated monthly branded searches held steady at 27.1K.
- Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among outboard motor brands worldwide moved from 26% to 22.3%, and its estimated monthly branded searches moved from 4.1M to 3.4M.
How did search popularity change for outboard motor brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Mercury Marine’s and Suzuki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mercury Marine
1 branded search term
- mercury marine
Suzuki
1 branded search term
- suzuki
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.