Honda Marine vs Yamaha:Which is searched more?
In September 2026, Yamaha had more branded searches than Honda Marine among outboard motor brands worldwide. Yamaha was estimated to have 4.1M branded searches compared to Honda Marine’s 24.2K, and held a 54.4% Share of Search versus Honda Marine’s 0.32%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Honda Marine or Yamaha?
Compare the outboard motor brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha, Honda Marine. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Suzuki | Honda Marine | Mercury Marine | Evinrude | Tohatsu |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.5% | 49.5% | 0.29% | 0.33% | 0.22% | 0.22% |
| Nov 2025 | 49.6% | 49.6% | 0.24% | 0.27% | 0.18% | 0.18% |
| Dec 2025 | 49.6% | 49.6% | 0.22% | 0.22% | 0.18% | 0.18% |
| Jan 2026 | 49.6% | 49.6% | 0.27% | 0.27% | 0.18% | 0.18% |
| Feb 2026 | 54.4% | 44.6% | 0.32% | 0.3% | 0.2% | 0.2% |
| Mar 2026 | 54.5% | 44.6% | 0.29% | 0.3% | 0.2% | 0.2% |
| Apr 2026 | 54.3% | 44.5% | 0.36% | 0.36% | 0.29% | 0.24% |
| May 2026 | 54.2% | 44.4% | 0.4% | 0.36% | 0.29% | 0.29% |
| Jun 2026 | 54.2% | 44.4% | 0.44% | 0.36% | 0.36% | 0.29% |
| Jul 2026 | 54.2% | 44.4% | 0.44% | 0.36% | 0.36% | 0.29% |
| Aug 2026 | 54.2% | 44.4% | 0.39% | 0.36% | 0.36% | 0.36% |
| Sep 2026 | 54.4% | 44.5% | 0.32% | 0.3% | 0.24% | 0.24% |
How has the Honda Marine and Yamaha comparison changed over the last 12 months?
3 findings
- Yamaha was ahead of Honda Marine in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda Marine’s estimated Share of Search among outboard motor brands worldwide moved from 0.29% to 0.32%, and its estimated monthly branded searches held steady at 24.2K.
- Across the 12 months ending September 2026, Yamaha’s estimated Share of Search among outboard motor brands worldwide moved from 49.5% to 54.4%, and its estimated monthly branded searches held steady at 4.1M.
How did search popularity change for outboard motor brands worldwide in September 2026?
0 changes
Neither Honda Marine nor Yamaha moved beyond provider rounding among outboard motor brands in September 2026.
Other head-to-heads among outboard motor brands
How each brand is measured
Brandwave collects information about searches that people make online using Honda Marine’s and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Marine
2 branded search terms
- honda marine
- honda outboard
Yamaha
1 branded search term
- yamaha
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