Brandwave

How popular isYamaha in search?

In August 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 11 months. Yamaha holds 27.3% estimated Share of Search among outboard motor brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Honda49.9%
  2. Yamaha27.3%
  3. Suzuki22.3%
  4. Evinrude0.18%
  5. Mercury Marine0.18%
  6. Tohatsu0.18%
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Where does Yamaha compete?

Yamaha is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outboard motor brands2nd of 627.3%Shown below
Pa systems1st of 654.6%Show ranking
Digital pianos1st of 658.6%Show ranking
Studio monitors1st of 658.8%Show ranking
Foldback monitor brands1st of 662.6%Show ranking
Metronome brands1st of 665.6%Show ranking
Bass guitars1st of 683.4%Show ranking
Xylophone brands1st of 687.7%Show ranking
Keyboards and synths1st of 691.2%Show ranking
Audio mixers1st of 693.5%Show ranking
Acoustic guitars1st of 693.6%Show ranking
Boat brands1st of 694.8%Show ranking
Drum kits1st of 696.5%Show ranking
Piano bench brands1st of 698.6%Show ranking
Saxophones1st of 699%Show ranking
Mouthpiece brands1st of 699.3%Show ranking
Violins1st of 699.6%Show ranking

Which outboard motor brands compete with Yamaha?

Yamaha against outboard motor brands worldwide, by month

Share of Search by month for Honda, Yamaha, Suzuki. The figures are in the table below the chart.

View monthly share of search table
MonthHondaYamahaSuzukiEvinrudeMercury MarineTohatsu
Oct 202547.6%26%26%0.12%0.17%0.12%
Nov 202547.6%26%26%0.09%0.14%0.09%
Dec 202547.6%26%26%0.09%0.12%0.09%
Jan 202647.6%26%26%0.09%0.14%0.09%
Feb 202650%27.3%22.4%0.1%0.15%0.1%
Mar 202645%30.1%24.6%0.11%0.16%0.11%
Apr 202649.9%27.3%22.4%0.15%0.18%0.12%
May 202649.9%27.3%22.3%0.15%0.18%0.15%
Jun 202649.9%27.3%22.3%0.18%0.18%0.15%
Jul 202649.9%27.3%22.3%0.18%0.18%0.15%
Aug 202649.9%27.3%22.3%0.18%0.18%0.18%
Sep 2026——————

  1. 1.Honda

    49.9%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Yamaha

    27.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Suzuki

    22.3%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Evinrude

    0.18%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Mercury Marine

    0.18%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Tohatsu

    0.18%

    Held 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.

Compare search popularity between Yamaha and its closest rivals

How has branded search demand for Yamaha changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among outboard motor brands worldwide increased from 26% to 27.3%.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among outboard motor brands worldwide peaked at 30.1% in March 2026 and was lowest at 26% in October 2025.
  • Across the 11 months ending August 2026, Yamaha rose from 3rd to 2nd among outboard motor brands worldwide.

How did search popularity change for outboard motor brands worldwide in August 2026?

  1. Estimated monthly branded searches for Evinrude worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  2. Estimated monthly branded searches for Tohatsu worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026.

  3. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

How is Yamaha measured?

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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