Brandwave

How popular isYamaha?

In September 2026, people searched for Yamaha by name about 4.4 million times worldwide, about the same as the previous year. These searches made up 30.7% of all global clarinet brand searches, placing Yamaha second out of six brands. When we asked both ChatGPT and Google AI Overviews about clarinet brands, Yamaha appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Yamaha is the second most searched of 6 competitors and the most recommended in AI answers.

  1. Buffet CramponShare of searches 36.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. YamahaShare of searches 30.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SelmerShare of searches 11.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  4. BackunShare of searches 9.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. JupiterShare of searches 9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top clarinet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Yamaha appeared in all five answers. Yamaha is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Yamaha1st
  2. Buffet Crampon2nd
  3. Jupiter3rd
  4. Selmer4th
  5. Backun5th
  6. Leblanc–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Buffet Crampon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Yamaha5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Backun3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Jupiter3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Selmer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Leblanc0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clarinet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which clarinet brands compete with Yamaha?

Yamaha against clarinet brands worldwide, by month

Share of searches by month for Buffet Crampon, Yamaha, Selmer, Backun, Jupiter, Leblanc. The figures are in the table below the chart.

View monthly share of searches table
MonthBuffet CramponYamahaSelmerBackunJupiterLeblanc
Oct 202543.1%27.2%9.9%11%5.2%3.6%
Nov 202543.1%27.2%9.9%11.8%5.2%2.7%
Dec 202540.3%29.6%8.7%12.8%5.7%3%
Jan 202644.1%26.5%9.5%11.4%5.2%3.3%
Feb 202645.9%23.7%8.6%12.5%5.7%3.6%
Mar 202645.3%23.3%10.3%12.4%5.7%3.1%
Apr 202640.9%24.6%13.4%13%4.8%3.3%
May 202639.3%28.9%10.4%12.5%5.7%3.1%
Jun 202642.5%26.7%9.7%11.7%6.5%2.9%
Jul 202646.4%24.9%9%10.9%6%2.7%
Aug 202633.9%35.1%10.4%9.3%8.4%2.9%
Sep 202636.2%30.7%11.1%9.9%9%3.1%

  1. 1.Buffet Crampon

    36.2%

    Moved from 2nd to 1st. 11.7K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Yamaha

    30.7%

    Moved from 1st to 2nd. 9.9K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  3. 3.Selmer

    11.1%

    Held 3rd. 3.6K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Backun

    9.9%

    Held 4th. 3.2K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.Jupiter

    9%

    Held 5th. 2.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  6. 6.Leblanc

    3.1%

    Held 6th. 1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Yamaha and Selmer sell other things too, so only their searches that name this product count here, like “yamaha clarinet”.

Compare popularity between Yamaha and its closest rivals

Every comparison with Yamaha

91 comparisons

How has branded search demand for Yamaha changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady, from 4.5M to 4.4M.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among clarinet brands worldwide increased from 27.2% to 30.7%.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among clarinet brands worldwide peaked at 35.1% in August 2026 and was lowest at 23.3% in March 2026.

How did search popularity change for clarinet brands worldwide in September 2026?

6 changes

  1. In September 2026, Buffet Crampon overtook Yamaha to become the leader among clarinet brands worldwide, with 36.2% of the searches.

  2. In September 2026, Selmer gained share of searches among clarinet brands worldwide, from 10.4% to 11.1%.

  3. In September 2026, Backun gained share of searches among clarinet brands worldwide, from 9.3% to 9.9%.

  4. In September 2026, Jupiter gained share of searches among clarinet brands worldwide, from 8.4% to 9%.

  5. In September 2026, Yamaha lost share of searches among clarinet brands worldwide, from 35.1% to 30.7%.

  6. Estimated monthly branded searches for Leblanc worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.

How are Yamaha’s branded searches counted?

42 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha
  • yamaha alto sax
  • yamaha alto saxophone
  • yamaha analog mixer
  • yamaha atv
  • yamaha atv side by side
  • yamaha av receiver
  • yamaha bass guitar
  • yamaha bluetooth receiver
  • yamaha clarinet
  • yamaha drums
  • yamaha flute
  • yamaha generator
  • yamaha glockenspiel
  • yamaha home cinema
  • yamaha home theater
  • yamaha hs5
  • yamaha hs7
  • yamaha hs8
  • yamaha inverter generator
  • yamaha keyboard stool
  • yamaha metronome
  • yamaha mg10xu
  • yamaha mixer
  • yamaha mixing console
  • yamaha monitor speaker
  • yamaha outboard motor
  • yamaha piano bench
  • yamaha piano stool
  • yamaha portable generator
  • yamaha saxophone
  • yamaha side by side
  • yamaha soundbar
  • yamaha stage monitor
  • yamaha studio monitor
  • yamaha studio monitors
  • yamaha subwoofer
  • yamaha surround sound
  • yamaha surround sound system
  • yamaha trbx

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Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dirt bikes brands1st of 465.9%Show ranking
Studio monitors2nd of 519.8%Show ranking
Bass guitars6th of 65%Show ranking
Home cinema brands9th of 133.2%Show ranking
ATV and side-by-side brands5th of 611.9%Show ranking
Drum kit brands9th of 107.2%Show ranking
Audio mixers4th of 812.1%Show ranking
Subwoofer brands7th of 96.2%Show ranking
Outboard motor brands6th of 66.2%Show ranking
Alto sax brands1st of 448%Show ranking
Metronome brands4th of 62.5%Show ranking
Flute brands1st of 1051.9%Show ranking
Clarinet brands2nd of 630.7%Shown above
Xylophone brands6th of 63.1%Show ranking
Trumpet brands1st of 844%Show ranking
Portable generator brands5th of 72.3%Show ranking
Inverter generator brands3rd of 69.6%Show ranking
Piano stool brands2nd of 426.1%Show ranking
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