Brandwave

How popular isYamaha in search?

In September 2026, people searched for Yamaha by name about 4.4 million times worldwide, about the same as the previous year. These searches made up 55.7% of all global ATV and side-by-side brand searches, placing Yamaha first out of six brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Yamaha55.7%
  2. CFMOTO24.9%
  3. Polaris11.2%
  4. Can-Am7.5%
  5. Honda ATV0.55%
  6. Suzuki ATV0.11%
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Which ATV and side-by-side brands compete with Yamaha?

Yamaha against ATV and side-by-side brands worldwide, by month

Share of searches by month for Yamaha, CFMOTO, Polaris, Can-Am. The figures are in the table below the chart.

View monthly share of searches table
MonthYamahaCFMOTOPolarisCan-AmHonda ATVSuzuki ATV
Oct 202558.1%17.3%14.2%9.6%0.7%0.14%
Nov 202557.2%21%11.5%9.4%0.69%0.14%
Dec 202560.7%18.1%12.2%8.2%0.73%0.15%
Jan 202657.1%21%11.5%9.4%0.85%0.17%
Feb 202658.2%21.4%11.7%7.8%0.7%0.14%
Mar 202659.5%21.8%9.8%8%0.88%0.12%
Apr 202654.7%24.5%11%9%0.66%0.13%
May 202654.7%24.5%11%9%0.66%0.13%
Jun 202654.8%24.5%11%9%0.54%0.13%
Jul 202654.8%24.5%11%9%0.54%0.11%
Aug 202653.5%23.9%13.1%8.8%0.53%0.13%
Sep 202655.7%24.9%11.2%7.5%0.55%0.11%

  1. 1.Yamaha

    55.7%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +2.2 points.

  2. 2.CFMOTO

    24.9%

    Held 2nd. 1.8M estimated branded searches, 0% vs prior month. Share +1 points.

  3. 3.Polaris

    11.2%

    Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -1.9 points.

  4. 4.Can-Am

    7.5%

    Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -1.3 points.

  5. 5.Honda ATV

    0.55%

    Held 5th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Suzuki ATV

    0.11%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Yamaha and its closest rivals

Every comparison with Yamaha

77 comparisons

How has branded search demand for Yamaha changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.4M.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands worldwide decreased from 58.1% to 55.7%.
  • Across the 12 months ending September 2026, Yamaha’s share of searches among ATV and side-by-side brands worldwide peaked at 60.7% in December 2025 and was lowest at 53.5% in August 2026.

How did search popularity change for ATV and side-by-side brands worldwide in September 2026?

6 changes

  1. In September 2026, Yamaha gained share of searches among ATV and side-by-side brands worldwide, from 53.5% to 55.7%.

  2. In September 2026, CFMOTO gained share of searches among ATV and side-by-side brands worldwide, from 23.9% to 24.9%.

  3. In September 2026, Polaris lost share of searches among ATV and side-by-side brands worldwide, from 13.1% to 11.2%.

  4. In September 2026, Can-Am lost share of searches among ATV and side-by-side brands worldwide, from 8.8% to 7.5%.

  5. Estimated monthly branded searches for Honda ATV worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Suzuki ATV worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How are Yamaha’s branded searches counted?

24 search terms

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • yamaha
  • yamaha alto saxophone
  • yamaha av receiver
  • yamaha bass guitar
  • yamaha bluetooth receiver
  • yamaha flute
  • yamaha generator
  • yamaha glockenspiel
  • yamaha home theater
  • yamaha hs5
  • yamaha hs7
  • yamaha hs8
  • yamaha metronome
  • yamaha mg10xu
  • yamaha mixer
  • yamaha mixing console
  • yamaha monitor speaker
  • yamaha piano bench
  • yamaha saxophone
  • yamaha soundbar
  • yamaha stage monitor
  • yamaha studio monitors
  • yamaha trbx
  • yamaha xylophone

Do you work for Yamaha? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Yamaha compete?

Yamaha is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Dirt bikes brands2nd of 420.9%Show ranking
Quad bike brands2nd of 620.9%Show ranking
Home cinema brands12th of 120.19%Show ranking
Outboard motor brands1st of 654.4%Show ranking
ATV and side-by-side brands1st of 655.7%Shown above
Bass guitars6th of 62.1%Show ranking
Studio monitors2nd of 526.4%Show ranking
Xylophone brands5th of 60.28%Show ranking
Inverter generator brands6th of 61.7%Show ranking
Foldback monitor brands7th of 81%Show ranking
Metronome brands5th of 60.34%Show ranking
Bluetooth receiver brands7th of 70.31%Show ranking
Analog mixer brands2nd of 525.1%Show ranking
Alto sax brands1st of 448%Show ranking
Piano stool brands5th of 51.2%Show ranking
Flute brands1st of 1051.9%Show ranking
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