Brandwave

How popular isYamaha in search?

In August 2026, there were an estimated 4.1M branded searches for Yamaha worldwide which held steady over the last 11 months. Yamaha holds 62.6% estimated Share of Search among foldback monitor brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha62.6%
  2. JBL34.3%
  3. Behringer2.1%
  4. Mackie0.51%
  5. QSC0.51%
  6. RCF0.03%
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Which foldback monitor brands compete with Yamaha?

Yamaha against foldback monitor brands worldwide, by month

Share of Search by month for Yamaha, JBL, Behringer. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaJBLBehringerMackieQSCRCF
Oct 202562.3%34.1%2.5%0.5%0.5%0.03%
Nov 202553.3%43.6%2.1%0.43%0.53%0.02%
Dec 202553.2%43.6%2.1%0.53%0.53%0.02%
Jan 202657.8%38.7%2.3%0.47%0.57%0.03%
Feb 202666.9%29.9%2.2%0.44%0.54%0.03%
Mar 202671%26%1.9%0.47%0.58%0.03%
Apr 202657.6%38.6%2.8%0.47%0.47%0.03%
May 202662%33.9%3%0.5%0.5%0.03%
Jun 202662.6%34.3%2.1%0.51%0.51%0.03%
Jul 202662.6%34.3%2.1%0.51%0.51%0.03%
Aug 202662.6%34.3%2.1%0.51%0.51%0.03%
Sep 2026——————
  1. 1.Yamaha

    62.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.JBL

    34.3%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Behringer

    2.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Mackie

    0.51%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.QSC

    0.51%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.RCF

    0.03%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Yamaha and its closest rivals

How has branded search demand for Yamaha changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Yamaha worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among foldback monitor brands worldwide peaked at 71% in March 2026 and was lowest at 53.2% in December 2025.

How did search popularity change for foldback monitor brands worldwide in August 2026?

  1. Estimated monthly branded searches for Behringer worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does Yamaha compete?

Yamaha is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outboard motor brands2nd of 627.3%Show ranking
Pa systems1st of 654.6%Show ranking
Digital pianos1st of 658.6%Show ranking
Studio monitors1st of 658.8%Show ranking
Foldback monitor brands1st of 662.6%Shown above
Metronome brands1st of 665.6%Show ranking
Bass guitars1st of 683.4%Show ranking
Xylophone brands1st of 687.7%Show ranking
Keyboards and synths1st of 691.2%Show ranking
Boat brands1st of 691.8%Show ranking
Audio mixers1st of 692.4%Show ranking
Acoustic guitars1st of 693.6%Show ranking
Drum kits1st of 696.5%Show ranking
Piano bench brands1st of 697.8%Show ranking
Saxophones1st of 699%Show ranking
Mouthpiece brands1st of 699.2%Show ranking
Violins1st of 699.6%Show ranking

How is Yamaha measured?

Brandwave collects information about searches that people make online using Yamaha’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • yamaha

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Yamaha your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.