Taylor Guitars vs Yamaha:Which is more popular by branded search?

Name: Taylor Guitars vs Yamaha: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Yamaha had more branded searches than Taylor Guitars among acoustic guitars worldwide. Yamaha was estimated to have 4.1M branded searches compared to Taylor Guitars’ 74K, and held a 93.6% Share of Search versus Taylor Guitars’ 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among acoustic guitars worldwide in August 2026Which is more popular in search, Taylor Guitars or Yamaha?

Follow Taylor Guitars vs Yamaha and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Taylor Guitars or Yamaha?

Compare the acoustic guitars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Taylor Guitars and Yamaha among acoustic guitars worldwide, by month

Month	Yamaha	Epiphone	Martin	Taylor Guitars	Seagull	Gibson
Oct 2025	92.4%	3.1%	2%	2%	0.22%	0.22%
Nov 2025	92.4%	3%	2%	2%	0.27%	0.22%
Dec 2025	92%	3%	2%	2.5%	0.27%	0.22%
Jan 2026	90.9%	3.7%	2.4%	2.4%	0.27%	0.22%
Feb 2026	92.7%	3.1%	1.7%	2.1%	0.27%	0.22%
Mar 2026	94%	2.5%	1.4%	1.7%	0.23%	0.19%
Apr 2026	93.1%	3.1%	1.7%	1.7%	0.23%	0.23%
May 2026	93.1%	3.1%	1.7%	1.7%	0.23%	0.23%
Jun 2026	94%	2.5%	1.4%	1.7%	0.23%	0.19%
Jul 2026	93.7%	2.5%	1.7%	1.7%	0.23%	0.19%
Aug 2026	93.6%	2.5%	1.7%	1.7%	0.28%	0.19%
Sep 2026	—	—	—	—	—	—

How has the Taylor Guitars and Yamaha comparison changed over the last 12 months?

3 findings

Yamaha was ahead of Taylor Guitars in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Taylor Guitars’ estimated Share of Search among acoustic guitars worldwide moved from 2% to 1.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among acoustic guitars worldwide moved from 92.4% to 93.6%, and its estimated monthly branded searches held steady at 4.1M.

How did search popularity change for acoustic guitars worldwide in August 2026?

1 change

Estimated monthly branded searches for Taylor Guitars worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Taylor Guitars’ and Yamaha’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.