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Acoustic guitars:Which brands are most popular in search?

In August 2026, Yamaha was the most searched among acoustic guitars worldwide, with an estimated 4.1M branded searches and 93.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha93.6%
  2. Epiphone2.5%
  3. Martin1.7%
  4. Taylor Guitars1.7%
  5. Seagull0.28%
  6. Gibson0.19%

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Share of SearchLeaderboard

Compare the acoustic guitars people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among acoustic guitars worldwide, by month

Share of Search by month for Yamaha, Epiphone. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaEpiphoneMartinTaylor GuitarsSeagullGibson
Oct 202592.4%3.1%2%2%0.22%0.22%
Nov 202592.4%3%2%2%0.27%0.22%
Dec 202592%3%2%2.5%0.27%0.22%
Jan 202690.9%3.7%2.4%2.4%0.27%0.22%
Feb 202692.7%3.1%1.7%2.1%0.27%0.22%
Mar 202694%2.5%1.4%1.7%0.23%0.19%
Apr 202693.1%3.1%1.7%1.7%0.23%0.23%
May 202693.1%3.1%1.7%1.7%0.23%0.23%
Jun 202694%2.5%1.4%1.7%0.23%0.19%
Jul 202693.7%2.5%1.7%1.7%0.23%0.19%
Aug 202693.6%2.5%1.7%1.7%0.28%0.19%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Yamaha

    93.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Epiphone

    2.5%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Martin

    1.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Taylor Guitars

    1.7%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Seagull

    0.28%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Gibson

    0.19%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among acoustic guitars worldwide?

In August 2026, Yamaha was the most searched among acoustic guitars worldwide, with an estimated 4.1M branded searches and 93.6% estimated Share of Search within this set. Epiphone is in 2nd place, 91.1 percentage points behind at 2.5% Share of Search.

Global acoustic guitars, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Yamaha92.4% → 93.6%94%Jun 202690.9%Jan 20261st
Epiphone3.1% → 2.5%3.7%Jan 20262.5%Aug 20262nd
Martin2% → 1.7%2.4%Jan 20261.4%Jun 20263rd
Taylor Guitars2% → 1.7%2.5%Dec 20251.7%Apr 20264th
Seagull0.22% → 0.28%0.28%Aug 20260.22%Oct 20256th → 5th
Gibson0.22% → 0.19%0.23%Apr 20260.19%Aug 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among acoustic guitars worldwide increased from 92.4% to 93.6%.
  • Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among acoustic guitars worldwide decreased from 3.1% to 2.5%.
  • Across the 11 months ending August 2026, Yamaha’s estimated Share of Search among acoustic guitars worldwide peaked at 94% in June 2026 and was lowest at 90.9% in January 2026.
  • Across the 11 months ending August 2026, Epiphone’s estimated Share of Search among acoustic guitars worldwide peaked at 3.7% in January 2026 and was lowest at 2.5% in August 2026.
  • Across the 11 months ending August 2026, Martin’s estimated Share of Search among acoustic guitars worldwide peaked at 2.4% in January 2026 and was lowest at 1.4% in June 2026.
  • Across the 11 months ending August 2026, Seagull rose from 6th to 5th among acoustic guitars worldwide.
  • Across the 11 months ending August 2026, Gibson fell from 5th to 6th among acoustic guitars worldwide.
  • Across the 11 months ending August 2026, Martin and Taylor Guitars held steady: their estimated Share of Search among acoustic guitars worldwide each moved less than 0.5 percentage points.

How did search popularity change for acoustic guitars worldwide in August 2026?

  1. Epiphone’s estimated Share of Search among acoustic guitars worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026.

  2. Estimated monthly branded searches for Seagull worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  3. Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Taylor Guitars worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

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