Brandwave

How popular isMartin in search?

In August 2026, there were an estimated 74K branded searches for Martin worldwide which is down 18.2% over the last 11 months. Martin holds 1.7% estimated Share of Search among acoustic guitars worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Yamaha93.6%
  2. Epiphone2.5%
  3. Martin1.7%
  4. Taylor Guitars1.7%
  5. Seagull0.28%
  6. Gibson0.19%
Martin website (opens in a new tab)

Follow Martin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which acoustic guitars compete with Martin?

Martin against acoustic guitars worldwide, by month

Share of Search by month for Yamaha, Epiphone, Martin. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaEpiphoneMartinTaylor GuitarsSeagullGibson
Oct 202592.4%3.1%2%2%0.22%0.22%
Nov 202592.4%3%2%2%0.27%0.22%
Dec 202592%3%2%2.5%0.27%0.22%
Jan 202690.9%3.7%2.4%2.4%0.27%0.22%
Feb 202692.7%3.1%1.7%2.1%0.27%0.22%
Mar 202694%2.5%1.4%1.7%0.23%0.19%
Apr 202693.1%3.1%1.7%1.7%0.23%0.23%
May 202693.1%3.1%1.7%1.7%0.23%0.23%
Jun 202694%2.5%1.4%1.7%0.23%0.19%
Jul 202693.7%2.5%1.7%1.7%0.23%0.19%
Aug 202693.6%2.5%1.7%1.7%0.28%0.19%
Sep 2026——————

  1. 1.Yamaha

    93.6%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Epiphone

    2.5%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Martin

    1.7%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Taylor Guitars

    1.7%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Seagull

    0.28%

    Held 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Gibson

    0.19%

    Held 6th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Martin and its closest rivals

How has branded search demand for Martin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Martin worldwide fell from 90.5K to 74K.
  • Across the 11 months ending August 2026, Martin’s estimated Share of Search among acoustic guitars worldwide peaked at 2.4% in January 2026 and was lowest at 1.4% in June 2026.

How did search popularity change for acoustic guitars worldwide in August 2026?

  1. Epiphone’s estimated Share of Search among acoustic guitars worldwide has lost ground for 3 months in a row, from 3.1% to 2.5% in August 2026.

  2. Estimated monthly branded searches for Seagull worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

  3. Estimated monthly branded searches for Martin worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  4. Estimated monthly branded searches for Taylor Guitars worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

  5. Estimated monthly branded searches for Gibson worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Martin compete?

Martin is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Acoustic guitars3rd of 61.7%Shown above
Stage lighting brands3rd of 610.9%Show ranking
Guitar strings2nd of 628.6%Show ranking

How is Martin measured?

Brandwave collects information about searches that people make online using Martin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • martin guitars

Do you work for Martin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Martin your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free