Brandwave

Guitar string brands:Which are searched most?

In September 2026, D'Addario was the most searched among guitar string brands worldwide, with an estimated 135K branded searches and 74.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. D'Addario74.9%
  2. Ernie Ball18.4%
  3. Elixir Strings6.7%

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Share of SearchLeaderboard

Compare the guitar string brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among guitar string brands worldwide, by month

Share of Search by month for D'Addario, Ernie Ball, Elixir Strings. The figures are in the table below the chart.

View monthly share of search table
MonthD'AddarioErnie BallElixir Strings
Oct 202570.9%21.3%7.8%
Nov 202569.7%20.9%9.3%
Dec 202573.8%18.1%8.1%
Jan 202674.9%18.4%6.7%
Feb 202677.5%15.5%7%
Mar 202674.9%18.4%6.7%
Apr 202674.9%18.4%6.7%
May 202673.8%18.1%8.1%
Jun 202674.9%18.4%6.7%
Jul 202674.9%18.4%6.7%
Aug 202674.9%18.4%6.7%
Sep 202674.9%18.4%6.7%

This month’s ranking, September 2026

  1. 1.D'Addario

    74.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ernie Ball

    18.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Elixir Strings

    6.7%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among guitar string brands worldwide?

In September 2026, D'Addario was the most searched among guitar string brands worldwide, with an estimated 135K branded searches and 74.9% estimated Share of Search within this set. Ernie Ball is in 2nd place, 56.5 percentage points behind at 18.4% Share of Search.

Global guitar string brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
D'Addario70.9% → 74.9%77.5%Feb 202669.7%Nov 20251st
Ernie Ball21.3% → 18.4%21.3%Oct 202515.5%Feb 20262nd
Elixir Strings7.8% → 6.7%9.3%Nov 20256.7%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar string brands worldwide increased from 70.9% to 74.9%.
  • Across the 12 months ending September 2026, Ernie Ball’s estimated Share of Search among guitar string brands worldwide decreased from 21.3% to 18.4%.
  • Across the 12 months ending September 2026, Elixir Strings’ estimated Share of Search among guitar string brands worldwide decreased from 7.8% to 6.7%.
  • Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar string brands worldwide peaked at 77.5% in February 2026 and was lowest at 69.7% in November 2025.
  • Across the 12 months ending September 2026, Ernie Ball’s estimated Share of Search among guitar string brands worldwide peaked at 21.3% in October 2025 and was lowest at 15.5% in February 2026.
  • Across the 12 months ending September 2026, Elixir Strings’ estimated Share of Search among guitar string brands worldwide peaked at 9.3% in November 2025 and was lowest at 6.7% in April 2026.

How did search popularity change for guitar string brands worldwide in September 2026?

  1. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Elixir Strings worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

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