Brandwave

How popular isElixir Strings in search?

In September 2026, there were an estimated 12.1K branded searches for Elixir Strings worldwide which is down 18.2% over the last 12 months. Elixir Strings holds 6.7% estimated Share of Search among guitar string brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. D'Addario74.9%
  2. Ernie Ball18.4%
  3. Elixir Strings6.7%
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Which guitar string brands compete with Elixir Strings?

Elixir Strings against guitar string brands worldwide, by month

Share of Search by month for D'Addario, Ernie Ball, Elixir Strings. The figures are in the table below the chart.

View monthly share of search table
MonthD'AddarioErnie BallElixir Strings
Oct 202570.9%21.3%7.8%
Nov 202569.7%20.9%9.3%
Dec 202573.8%18.1%8.1%
Jan 202674.9%18.4%6.7%
Feb 202677.5%15.5%7%
Mar 202674.9%18.4%6.7%
Apr 202674.9%18.4%6.7%
May 202673.8%18.1%8.1%
Jun 202674.9%18.4%6.7%
Jul 202674.9%18.4%6.7%
Aug 202674.9%18.4%6.7%
Sep 202674.9%18.4%6.7%

  1. 1.D'Addario

    74.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ernie Ball

    18.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Elixir Strings

    6.7%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Elixir Strings and its closest rivals

Every comparison with Elixir Strings

How has branded search demand for Elixir Strings changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Elixir Strings worldwide fell from 14.8K to 12.1K.
  • Across the 12 months ending September 2026, Elixir Strings’ estimated Share of Search among guitar string brands worldwide decreased from 7.8% to 6.7%.
  • Across the 12 months ending September 2026, Elixir Strings’ estimated Share of Search among guitar string brands worldwide peaked at 9.3% in November 2025 and was lowest at 6.7% in April 2026.

How did search popularity change for guitar string brands worldwide in September 2026?

  1. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Elixir Strings worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does Elixir Strings compete?

Elixir Strings is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar strings4th of 64.7%Show ranking
Guitar string brands3rd of 36.7%Shown above

How is Elixir Strings measured?

Brandwave collects information about searches that people make online using Elixir Strings’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • elixir strings

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How the Brand Demand Index is measured

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