D'Addario vs Elixir Strings:Which is more popular by branded search?
In August 2026, D'Addario had more branded searches than Elixir Strings among guitar strings worldwide. D'Addario was estimated to have 135K branded searches compared to Elixir Strings’ 12.1K, and held a 52.2% Share of Search versus Elixir Strings’ 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, D'Addario or Elixir Strings?
Compare the guitar strings people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for D'Addario, Elixir Strings. The figures are in the table below the chart.
View monthly share of search table
| Month | D'Addario | Martin | Ernie Ball | Elixir Strings | Rotosound | Dean Markley |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.7% | 14.2% | 5.2% | 1% | 0.56% |
| Nov 2025 | 46.7% | 31.3% | 14% | 6.3% | 1% | 0.66% |
| Dec 2025 | 51.7% | 28.4% | 12.7% | 5.7% | 0.91% | 0.6% |
| Jan 2026 | 49.1% | 32.8% | 12.1% | 4.4% | 1.1% | 0.57% |
| Feb 2026 | 56.6% | 25.4% | 11.4% | 5.1% | 1% | 0.55% |
| Mar 2026 | 55.2% | 24.7% | 13.5% | 4.9% | 0.97% | 0.64% |
| Apr 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.62% |
| May 2026 | 51.7% | 28.4% | 12.7% | 5.7% | 0.92% | 0.61% |
| Jun 2026 | 55.2% | 24.7% | 13.5% | 4.9% | 0.98% | 0.65% |
| Jul 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.5% |
| Aug 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the D'Addario and Elixir Strings comparison changed over the last 12 months?
3 findings
- D'Addario was ahead of Elixir Strings in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar strings worldwide moved from 47.3% to 52.2%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Elixir Strings’ estimated Share of Search among guitar strings worldwide moved from 5.2% to 4.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
How did search popularity change for guitar strings worldwide in August 2026?
1 change
Elixir Strings’ estimated Share of Search among guitar strings worldwide has lost ground for 3 months in a row, from 5.7% to 4.7% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using D'Addario’s and Elixir Strings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
D'Addario
1 branded search term
- d'addario
Elixir Strings
1 branded search term
- elixir strings
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.