Brandwave

How popular isD'Addario in search?

In August 2026, there were an estimated 135K branded searches for D'Addario worldwide which held steady over the last 11 months. D'Addario holds 0.36% estimated Share of Search among reed brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Marca99%
  2. Gonzalez0.54%
  3. D'Addario0.36%
  4. Legere0.04%
  5. Vandoren0.03%
  6. Rico<0.01%
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Where does D'Addario compete?

D'Addario is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Reed brands3rd of 60.36%Shown below
Guitar strap brands3rd of 67.3%Show ranking
Ukulele accessory brands4th of 612.2%Show ranking
Guitar pick brands3rd of 613.2%Show ranking
Violin string brands2nd of 631.6%Show ranking
Tuner brands1st of 636.2%Show ranking
Guitar strings1st of 652.2%Show ranking

Which reed brands compete with D'Addario?

D'Addario against reed brands worldwide, by month

Share of Search by month for Marca, D'Addario. The figures are in the table below the chart.

View monthly share of search table
MonthMarcaGonzalezD'AddarioLegereVandorenRico
Oct 202598.8%0.65%0.44%0.07%0.05%<0.01%
Nov 202598.9%0.54%0.44%0.07%0.05%<0.01%
Dec 202598.8%0.54%0.54%0.07%0.05%<0.01%
Jan 202699%0.44%0.44%0.06%0.04%<0.01%
Feb 202698.8%0.54%0.54%0.06%0.05%<0.01%
Mar 202698.9%0.53%0.44%0.06%0.04%<0.01%
Apr 202699%0.53%0.36%0.06%0.03%<0.01%
May 202699%0.53%0.36%0.06%0.04%<0.01%
Jun 202699.2%0.44%0.29%0.04%0.03%<0.01%
Jul 202699%0.54%0.36%0.04%0.03%<0.01%
Aug 202699%0.54%0.36%0.04%0.03%<0.01%
Sep 2026——————

  1. 1.Marca

    99%

    Held 1st. 37.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Gonzalez

    0.54%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.D'Addario

    0.36%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Legere

    0.04%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Vandoren

    0.03%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Rico

    <0.01%

    Held 6th. 1.3K estimated branded searches, +47.7% vs prior month. Share 0 points.

Compare search popularity between D'Addario and its closest rivals

How has branded search demand for D'Addario changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for D'Addario worldwide held steady at 135K.
  • Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among reed brands worldwide held steady, from 0.44% to 0.36%.

How did search popularity change for reed brands worldwide in August 2026?

  1. Estimated monthly branded searches for Marca worldwide rose 22.4% over 11 measured months, from 30.4M to 37.2M in August 2026.

  2. Estimated monthly branded searches for Legere worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.

  3. Estimated monthly branded searches for Vandoren worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

How is D'Addario measured?

Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • d'addario

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How the Brand Demand Index is measured

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