Guitar pick brands:Which brands are most popular in search?
In August 2026, Fender was the most searched among guitar pick brands worldwide, with an estimated 450K branded searches and 44% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the guitar pick brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Clayton, D'Addario, Dunlop, Ernie Ball. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Clayton | D'Addario | Dunlop | Ernie Ball | Pickboy |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 12% | 2.9% | 3.6% | 0.26% |
| Nov 2025 | 48.7% | 32.6% | 12% | 2.9% | 3.6% | 0.21% |
| Dec 2025 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Jan 2026 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Feb 2026 | 43% | 35.2% | 15.8% | 2.6% | 3.2% | 0.23% |
| Mar 2026 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Apr 2026 | 44.3% | 36.2% | 13.3% | 2.7% | 3.3% | 0.24% |
| May 2026 | 49% | 32.8% | 12% | 3% | 3% | 0.21% |
| Jun 2026 | 49.3% | 33% | 12.1% | 2.4% | 3% | 0.22% |
| Jul 2026 | 44.3% | 36.2% | 13.3% | 2.7% | 3.3% | 0.24% |
| Aug 2026 | 44% | 36% | 13.2% | 3.2% | 3.2% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 450K | 0% | -0.3 points | |
| 2, held 2nd | 36% | 368K | 0% | -0.2 points | |
| 3, held 3rd | 13.2% | 135K | 0% | -0.1 points | |
| 4, moved from 5th to 4th | 3.2% | 33.1K | +22.1% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.2% | 33.1K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.23% | 2.4K | 0% | 0 points |
1.
Fender44%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Clayton36%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
13.2%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Dunlop3.2%
Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.
3.2%
Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Pickboy0.23%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- Fender vs Clayton: compare search popularity
Fender vs D'Addario: compare search popularity- Fender vs Dunlop: compare search popularity
Fender vs Ernie Ball: compare search popularity
- Clayton vs D'Addario: compare search popularity
- Clayton vs Dunlop: compare search popularity
- D'Addario vs Dunlop: compare search popularity
- Compare any of these brands
Which brand is most popular in search among guitar pick brands worldwide?
6 brands
In August 2026, Fender was the most searched among guitar pick brands worldwide, with an estimated 450K branded searches and 44% estimated Share of Search within this set. Clayton is in 2nd place, 8 percentage points behind at 36% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Fender | 48.7% → 44% | 49.3%Jun 2026 | 43%Feb 2026 | 1st |
| Clayton | 32.6% → 36% | 36.2%Apr 2026 | 31.8%Dec 2025 | 2nd |
| D'Addario | 12% → 13.2% | 15.8%Feb 2026 | 12%Oct 2025 | 3rd |
| Dunlop | 2.9% → 3.2% | 3.2%Aug 2026 | 2.4%Jun 2026 | 5th → 4th |
| Ernie Ball | 3.6% → 3.2% | 3.6%Nov 2025 | 3%May 2026 | 4th → 5th |
| Pickboy | 0.26% → 0.23% | 0.26%Oct 2025 | 0.21%Dec 2025 | 6th |
Each finding as a sentence
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar pick brands worldwide decreased from 48.7% to 44%.
- Across the 11 months ending August 2026, Clayton’s estimated Share of Search among guitar pick brands worldwide increased from 32.6% to 36%.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar pick brands worldwide increased from 12% to 13.2%.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar pick brands worldwide peaked at 49.3% in June 2026 and was lowest at 43% in February 2026.
- Across the 11 months ending August 2026, Clayton’s estimated Share of Search among guitar pick brands worldwide peaked at 36.2% in April 2026 and was lowest at 31.8% in December 2025.
- Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar pick brands worldwide peaked at 15.8% in February 2026 and was lowest at 12% in October 2025.
- Across the 11 months ending August 2026, Dunlop rose from 5th to 4th among guitar pick brands worldwide.
- Across the 11 months ending August 2026, Ernie Ball fell from 4th to 5th among guitar pick brands worldwide.
- Across the 11 months ending August 2026, Pickboy held steady: its estimated Share of Search among guitar pick brands worldwide moved less than 0.5 percentage points.
How did search popularity change for guitar pick brands worldwide in August 2026?
4 changes
In August 2026, Dunlop overtook Ernie Ball to rank 4th among guitar pick brands worldwide, at 3.2%.
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
Estimated monthly branded searches for Pickboy worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
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