Clayton vs Ernie Ball:Which is searched more?
In August 2026, Clayton had more branded searches than Ernie Ball among guitar pick brands worldwide. Clayton was estimated to have 368K branded searches compared to Ernie Ball’s 33.1K, and held a 36% Share of Search versus Ernie Ball’s 3.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clayton or Ernie Ball?
Compare the guitar pick brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Clayton, Ernie Ball. The figures are in the table below the chart.
View monthly share of search table
| Month | Clayton | Ernie Ball |
|---|---|---|
| Oct 2025 | 32.6% | 3.6% |
| Nov 2025 | 32.6% | 3.6% |
| Dec 2025 | 31.8% | 3.5% |
| Jan 2026 | 31.8% | 3.5% |
| Feb 2026 | 35.2% | 3.2% |
| Mar 2026 | 31.8% | 3.5% |
| Apr 2026 | 36.2% | 3.3% |
| May 2026 | 32.8% | 3% |
| Jun 2026 | 33% | 3% |
| Jul 2026 | 36.2% | 3.3% |
| Aug 2026 | 36% | 3.2% |
| Sep 2026 | — | — |
How has the Clayton and Ernie Ball comparison changed over the last 12 months?
3 findings
- Clayton was ahead of Ernie Ball in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clayton’s estimated Share of Search among guitar pick brands worldwide moved from 32.6% to 36%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar pick brands worldwide moved from 3.6% to 3.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for guitar pick brands worldwide in August 2026?
2 changes
In August 2026, Dunlop overtook Ernie Ball to rank 4th among guitar pick brands worldwide, at 3.2%.
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Clayton’s and Ernie Ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Clayton
1 branded search term
- clayton
Ernie Ball
1 branded search term
- ernie ball
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.