How popular isFender in search?
In August 2026, there were an estimated 450K branded searches for Fender worldwide which is down 18.2% over the last 11 months. Fender holds 44% estimated Share of Search among guitar pick brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Fender44%
Clayton36%
D'Addario13.2%
Dunlop3.2%Ernie Ball3.2%
Pickboy0.23%
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Which guitar pick brands compete with Fender?
Share of Search by month for Fender, Clayton, D'Addario, Dunlop, Ernie Ball. The figures are in the table below the chart.
View monthly share of search table
| Month | Fender | Clayton | D'Addario | Dunlop | Ernie Ball | Pickboy |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 32.6% | 12% | 2.9% | 3.6% | 0.26% |
| Nov 2025 | 48.7% | 32.6% | 12% | 2.9% | 3.6% | 0.21% |
| Dec 2025 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Jan 2026 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Feb 2026 | 43% | 35.2% | 15.8% | 2.6% | 3.2% | 0.23% |
| Mar 2026 | 47.5% | 31.8% | 14.2% | 2.9% | 3.5% | 0.21% |
| Apr 2026 | 44.3% | 36.2% | 13.3% | 2.7% | 3.3% | 0.24% |
| May 2026 | 49% | 32.8% | 12% | 3% | 3% | 0.21% |
| Jun 2026 | 49.3% | 33% | 12.1% | 2.4% | 3% | 0.22% |
| Jul 2026 | 44.3% | 36.2% | 13.3% | 2.7% | 3.3% | 0.24% |
| Aug 2026 | 44% | 36% | 13.2% | 3.2% | 3.2% | 0.23% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44% | 450K | 0% | -0.3 points | |
| 2, held 2nd | 36% | 368K | 0% | -0.2 points | |
| 3, held 3rd | 13.2% | 135K | 0% | -0.1 points | |
| 4, moved from 5th to 4th | 3.2% | 33.1K | +22.1% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.2% | 33.1K | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.23% | 2.4K | 0% | 0 points |
1.
Fender44%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share -0.3 points.
2.
Clayton36%
Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.2 points.
13.2%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Dunlop3.2%
Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.
3.2%
Moved from 4th to 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Pickboy0.23%
Held 6th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Fender and its closest rivals
Every comparison with Fender
34 comparisons
- Couch vs Fender
- Fender vs Marshall
- Fender vs Mono
- Fender vs Suzuki
- Fender vs Yamaha
- Clayton vs Fender
- Fender vs Ibanez
- D'Addario vs Fender
- Fender vs Gator
- Epiphone vs Fender
- Fender vs PRS
- Fender vs Hosa
- Fender vs Perri's
- Fender vs Music Man
- Fender vs Schecter
- Fender vs Hiscox
- Fender vs Squier
- Dunlop vs Fender
- Ernie Ball vs Fender
- Fender vs Orange
- Fender vs Roland
- Blackstar vs Fender
- Boss vs Fender
- Fender vs Hohner
- Fender vs Vox
- Fender vs Mogami
- Fender vs SKB
- Fender vs Gibson
- Fender vs Lee Oskar
- Fender vs Planet Waves
- Fender vs Pickboy
- Fender vs Seydel
- Easttop vs Fender
- Fender vs Levy's
How has branded search demand for Fender changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fender worldwide fell from 550K to 450K.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar pick brands worldwide decreased from 48.7% to 44%.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar pick brands worldwide peaked at 49.3% in June 2026 and was lowest at 43% in February 2026.
How did search popularity change for guitar pick brands worldwide in August 2026?
4 changes
In August 2026, Dunlop overtook Ernie Ball to rank 4th among guitar pick brands worldwide, at 3.2%.
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.
Estimated monthly branded searches for Pickboy worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.
Where does Fender compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bass guitars | 2nd of 6 | 9.2% | Show ranking |
| Harmonicas | 2nd of 6 | 11.8% | Show ranking |
| Guitar strap brands | 2nd of 6 | 23.5% | Show ranking |
| Guitar case brands | 2nd of 6 | 27% | Show ranking |
| Guitar amps | 2nd of 6 | 42.5% | Show ranking |
| Guitar pick brands | 1st of 6 | 44% | Shown above |
| Electric guitars | 1st of 6 | 48.9% | Show ranking |
| Guitar cable brands | 1st of 6 | 71.2% | Show ranking |
How is Fender measured?
Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fender
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