Brandwave

Guitar amp brands:Which are searched most?

In September 2026, Vox was the most searched among guitar amp brands worldwide, with an estimated 1M branded searches and 40.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Vox40.7%
  2. Fender33.2%
  3. Marshall20.1%
  4. Blackstar6.1%

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Share of SearchLeaderboard

Compare the guitar amp brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among guitar amp brands worldwide, by month

Share of Search by month for Vox, Fender, Marshall, Blackstar. The figures are in the table below the chart.

View monthly share of search table
MonthVoxFenderMarshallBlackstar
Oct 202538.6%38.5%16%6.9%
Nov 202547.9%32.5%13.8%5.8%
Dec 202548.2%32.8%14.1%4.8%
Jan 202643.1%35.8%14.6%6.5%
Feb 202643.9%37.1%12.5%6.6%
Mar 202644.4%36.4%12.6%6.6%
Apr 202647.1%32.7%13.3%6.8%
May 202644.6%36.1%12.7%6.6%
Jun 202638.2%37.8%15.8%8.1%
Jul 202645.4%30.6%18.5%5.5%
Aug 202640.9%33.4%20.5%5.2%
Sep 202640.7%33.2%20.1%6.1%

This month’s ranking, September 2026

  1. 1.Vox

    40.7%

    Held 1st. 1M estimated branded searches, +0.33% vs prior month. Share -0.2 points.

  2. 2.Fender

    33.2%

    Held 2nd. 831K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Marshall

    20.1%

    Held 3rd. 503K estimated branded searches, -1.5% vs prior month. Share -0.5 points.

  4. 4.Blackstar

    6.1%

    Held 4th. 153K estimated branded searches, +19.5% vs prior month. Share +1 points.

Compare search popularity between leading brands

Which brand is most popular in search among guitar amp brands worldwide?

In September 2026, Vox was the most searched among guitar amp brands worldwide, with an estimated 1M branded searches and 40.7% estimated Share of Search within this set. Fender is in 2nd place, 7.5 percentage points behind at 33.2% Share of Search.

Global guitar amp brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Vox38.6% → 40.7%48.2%Dec 202538.2%Jun 20261st
Fender38.5% → 33.2%38.5%Oct 202530.6%Jul 20262nd
Marshall16% → 20.1%20.5%Aug 202612.5%Feb 20263rd
Blackstar6.9% → 6.1%8.1%Jun 20264.8%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Vox’s estimated Share of Search among guitar amp brands worldwide increased from 38.6% to 40.7%.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar amp brands worldwide decreased from 38.5% to 33.2%.
  • Across the 12 months ending September 2026, Marshall’s estimated Share of Search among guitar amp brands worldwide increased from 16% to 20.1%.
  • Across the 12 months ending September 2026, Blackstar’s estimated Share of Search among guitar amp brands worldwide decreased from 6.9% to 6.1%.
  • Across the 12 months ending September 2026, Vox’s estimated Share of Search among guitar amp brands worldwide peaked at 48.2% in December 2025 and was lowest at 38.2% in June 2026.
  • Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar amp brands worldwide peaked at 38.5% in October 2025 and was lowest at 30.6% in July 2026.
  • Across the 12 months ending September 2026, Marshall’s estimated Share of Search among guitar amp brands worldwide peaked at 20.5% in August 2026 and was lowest at 12.5% in February 2026.
  • Across the 12 months ending September 2026, Blackstar’s estimated Share of Search among guitar amp brands worldwide peaked at 8.1% in June 2026 and was lowest at 4.8% in December 2025.

How did search popularity change for guitar amp brands worldwide in September 2026?

  1. In September 2026, Blackstar gained estimated Share of Search among guitar amp brands worldwide, from 5.2% to 6.1%.

  2. Estimated monthly branded searches for Marshall worldwide rose 19.5% over 12 measured months, from 421K to 503K in September 2026.

  3. Estimated monthly branded searches for Fender worldwide fell 18.2% over 12 measured months, from 1M to 831K in September 2026.

How the Brand Demand Index is measured

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