How popular isFender in search?
In September 2026, there were an estimated 831K branded searches for Fender worldwide which is down 18.2% over the last 12 months. Fender holds 41.4% estimated Share of Search among guitar amp brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which guitar amp brands compete with Fender?
Share of Search by month for Vox, Fender, Blackstar. The figures are in the table below the chart.
View monthly share of search table
| Month | Vox | Fender | Blackstar | Marshall |
|---|---|---|---|---|
| Oct 2025 | 45.8% | 45.7% | 8.2% | 0.3% |
| Nov 2025 | 55.4% | 37.6% | 6.7% | 0.3% |
| Dec 2025 | 56% | 38.1% | 5.6% | 0.3% |
| Jan 2026 | 50.3% | 41.8% | 7.6% | 0.33% |
| Feb 2026 | 49.9% | 42.2% | 7.5% | 0.32% |
| Mar 2026 | 50.7% | 41.6% | 7.5% | 0.27% |
| Apr 2026 | 54.2% | 37.7% | 7.9% | 0.24% |
| May 2026 | 51% | 41.2% | 7.5% | 0.27% |
| Jun 2026 | 45.3% | 44.7% | 9.6% | 0.29% |
| Jul 2026 | 55.6% | 37.4% | 6.7% | 0.24% |
| Aug 2026 | 51.2% | 41.9% | 6.5% | 0.41% |
| Sep 2026 | 50.7% | 41.4% | 7.6% | 0.33% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 1M | +0.33% | -0.5 points | |
| 2, held 2nd | 41.4% | 831K | 0% | -0.6 points | |
| 3, held 3rd | 7.6% | 153K | +19.5% | +1.2 points | |
| 4, held 4th | 0.33% | 6.6K | -18.5% | -0.1 points |
1.
Vox50.7%
Held 1st. 1M estimated branded searches, +0.33% vs prior month. Share -0.5 points.
2.
Fender41.4%
Held 2nd. 831K estimated branded searches, 0% vs prior month. Share -0.6 points.
7.6%
Held 3rd. 153K estimated branded searches, +19.5% vs prior month. Share +1.2 points.
4.
Marshall0.33%
Held 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
Compare search popularity between Fender and its closest rivals
Every comparison with Fender
56 comparisons
- Fender vs Vox
- Fender vs Yamaha
- Fender vs Suzuki
- Fender vs GoodTime
- Fender vs Roadie
- Fender vs Ibanez
- Fender vs Hosa
- Blackstar vs Fender
- D'Addario vs Fender
- Epiphone vs Fender
- Fender vs PRS
- Fender vs Yamaha Guitars
- Fender vs Korg
- Fender vs Hiscox
- Fender vs Martin
- Fender vs Schecter
- Fender vs Taylor Guitars
- Fender vs Orange
- Fender vs Perri's
- Fender vs Peterson
- Fender vs On-Stage
- Fender vs Gretsch
- Fender vs Music Man
- Fender vs Squier
- Fender vs Mono
- Ernie Ball vs Fender
- Boss vs Fender
- Fender vs Snark
- Fender vs Hohner
- Fender vs Lanikai
- Fender vs Gator
- Couch vs Fender
- Fender vs Mogami
- Fender vs Hercules Stands
- Fender vs Kala
- Fender vs SKB
- Dunlop vs Fender
- Fender vs Harmony Guitars
- Fender vs Gibson
- Fender vs Marshall
- Fender vs Lee Oskar
- Fender vs Planet Waves
- Cordoba vs Fender
- Enya vs Fender
- Fender vs Kyser
- Fender vs Pickboy
- Fender vs Shubb
- Fender vs G7th
- Fender vs Seydel
- Easttop vs Fender
- Clayton vs Fender
- Fender vs Paige
- Fender vs Levy's
- Eastman vs Fender
- Fender vs K&M
- Fender vs Roland
How has branded search demand for Fender changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fender worldwide fell from 1M to 831K.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar amp brands worldwide decreased from 45.7% to 41.4%.
- Across the 12 months ending September 2026, Fender’s estimated Share of Search among guitar amp brands worldwide peaked at 45.7% in October 2025 and was lowest at 37.4% in July 2026.
How did search popularity change for guitar amp brands worldwide in September 2026?
3 changes
In September 2026, Blackstar gained estimated Share of Search among guitar amp brands worldwide, from 6.5% to 7.6%.
In September 2026, Fender lost estimated Share of Search among guitar amp brands worldwide, from 41.9% to 41.4%.
In September 2026, Vox lost estimated Share of Search among guitar amp brands worldwide, from 51.2% to 50.7%.
Where does Fender compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bass guitars | 2nd of 6 | 15.7% | Show ranking |
| Harmonicas | 2nd of 6 | 18.3% | Show ranking |
| Guitar amps | 2nd of 6 | 39.3% | Show ranking |
| Guitar amp brands | 2nd of 4 | 41.4% | Shown above |
| Banjo brands | 1st of 7 | 52.7% | Show ranking |
| Guitar tuner brands | 1st of 7 | 58.5% | Show ranking |
| Guitar brands | 1st of 6 | 62.3% | Show ranking |
| Baritone guitar brands | 1st of 7 | 62.8% | Show ranking |
| Electric guitars | 1st of 6 | 63.4% | Show ranking |
| Mandolin brands | 1st of 7 | 68.7% | Show ranking |
| Gig bag brands | 1st of 4 | 76.3% | Show ranking |
| Guitar strap brands | 1st of 6 | 77.1% | Show ranking |
| Guitar cable brands | 1st of 6 | 79.3% | Show ranking |
| Guitar pick brands | 1st of 6 | 82.1% | Show ranking |
| Guitar stand brands | 1st of 7 | 83.5% | Show ranking |
| Guitar case brands | 1st of 6 | 84.7% | Show ranking |
| Guitar capo brands | 1st of 6 | 85.3% | Show ranking |
| Tenor ukulele brands | 1st of 6 | 87.2% | Show ranking |
How is Fender measured?
Brandwave collects information about searches that people make online using Fender’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- fender
- fender guitar
- fender mustang
- fender strat
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Is Fender your brand?
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