Fender vs Perri's:Which is more popular by branded search?
In August 2026, Fender had more branded searches than Perri's among guitar strap brands worldwide. Fender was estimated to have 450K branded searches compared to Perri's’ 170, and held a 24.5% Share of Search versus Perri's’ <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fender or Perri's?
Compare the guitar strap brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fender, Perri's. The figures are in the table below the chart.
View monthly share of search table
| Month | Couch | Fender | D'Addario | Ernie Ball | Levy's | Perri's |
|---|---|---|---|---|---|---|
| Oct 2025 | 62.7% | 28.3% | 6.9% | 2.1% | 0.05% | <0.01% |
| Nov 2025 | 62.7% | 28.3% | 6.9% | 2.1% | 0.05% | <0.01% |
| Dec 2025 | 61.7% | 27.8% | 8.3% | 2% | 0.07% | <0.01% |
| Jan 2026 | 66.5% | 24.4% | 7.3% | 1.8% | 0.04% | <0.01% |
| Feb 2026 | 65.3% | 24.1% | 8.8% | 1.8% | 0.05% | <0.01% |
| Mar 2026 | 61.7% | 27.8% | 8.3% | 2% | 0.05% | <0.01% |
| Apr 2026 | 66.3% | 24.5% | 7.3% | 1.8% | 0.05% | <0.01% |
| May 2026 | 62.9% | 28.4% | 7% | 1.7% | 0.05% | <0.01% |
| Jun 2026 | 58.2% | 32% | 7.9% | 1.9% | 0.05% | <0.01% |
| Jul 2026 | 66.3% | 24.5% | 7.3% | 1.8% | 0.05% | <0.01% |
| Aug 2026 | 66.3% | 24.5% | 7.3% | 1.8% | 0.05% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fender and Perri's comparison changed over the last 12 months?
3 findings
- Fender was ahead of Perri's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar strap brands worldwide moved from 28.3% to 24.5%, and its estimated monthly branded searches moved from 550K to 450K.
- Across the 11 months ending August 2026, Perri's’ estimated Share of Search among guitar strap brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 140 to 170.
How did search popularity change for guitar strap brands worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Fender’s and Perri's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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