Brandwave

Guitar strap brands:Which brands are most popular in search?

In August 2026, Couch was the most searched among guitar strap brands worldwide, with an estimated 1.2M branded searches and 66.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Couch66.3%
  2. Fender24.5%
  3. D'Addario7.3%
  4. Ernie Ball1.8%
  5. Levy's0.05%
  6. Perri's<0.01%

Follow guitar strap brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the guitar strap brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among guitar strap brands worldwide, by month

Share of Search by month for Couch, Fender, D'Addario. The figures are in the table below the chart.

View monthly share of search table
MonthCouchFenderD'AddarioErnie BallLevy'sPerri's
Oct 202562.7%28.3%6.9%2.1%0.05%<0.01%
Nov 202562.7%28.3%6.9%2.1%0.05%<0.01%
Dec 202561.7%27.8%8.3%2%0.07%<0.01%
Jan 202666.5%24.4%7.3%1.8%0.04%<0.01%
Feb 202665.3%24.1%8.8%1.8%0.05%<0.01%
Mar 202661.7%27.8%8.3%2%0.05%<0.01%
Apr 202666.3%24.5%7.3%1.8%0.05%<0.01%
May 202662.9%28.4%7%1.7%0.05%<0.01%
Jun 202658.2%32%7.9%1.9%0.05%<0.01%
Jul 202666.3%24.5%7.3%1.8%0.05%<0.01%
Aug 202666.3%24.5%7.3%1.8%0.05%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Couch

    66.3%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Fender

    24.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.D'Addario

    7.3%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Levy's

    0.05%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Perri's

    <0.01%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among guitar strap brands worldwide?

In August 2026, Couch was the most searched among guitar strap brands worldwide, with an estimated 1.2M branded searches and 66.3% estimated Share of Search within this set. Fender is in 2nd place, 41.9 percentage points behind at 24.5% Share of Search.

Global guitar strap brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Couch62.7% → 66.3%66.5%Jan 202658.2%Jun 20261st
Fender28.3% → 24.5%32%Jun 202624.1%Feb 20262nd
D'Addario6.9% → 7.3%8.8%Feb 20266.9%Oct 20253rd
Ernie Ball2.1% → 1.8%2.1%Oct 20251.7%May 20264th
Levy's0.05%0.07%Dec 20250.04%Jan 20265th
Perri's<0.01%<0.01%Jul 2026<0.01%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Couch’s estimated Share of Search among guitar strap brands worldwide increased from 62.7% to 66.3%.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar strap brands worldwide decreased from 28.3% to 24.5%.
  • Across the 11 months ending August 2026, Couch’s estimated Share of Search among guitar strap brands worldwide peaked at 66.5% in January 2026 and was lowest at 58.2% in June 2026.
  • Across the 11 months ending August 2026, Fender’s estimated Share of Search among guitar strap brands worldwide peaked at 32% in June 2026 and was lowest at 24.1% in February 2026.
  • Across the 11 months ending August 2026, D'Addario’s estimated Share of Search among guitar strap brands worldwide peaked at 8.8% in February 2026 and was lowest at 6.9% in October 2025.
  • Across the 11 months ending August 2026, D'Addario, Ernie Ball, Levy's and Perri's held steady: their estimated Share of Search among guitar strap brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for guitar strap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Perri's worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.

  2. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  4. Estimated monthly branded searches for Levy's worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.