Brandwave

How popular isErnie Ball in search?

In August 2026, there were an estimated 33.1K branded searches for Ernie Ball worldwide which is down 18.3% over the last 11 months. Ernie Ball holds 1.8% estimated Share of Search among guitar strap brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Couch66.3%
  2. Fender24.5%
  3. D'Addario7.3%
  4. Ernie Ball1.8%
  5. Levy's0.05%
  6. Perri's<0.01%
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Which guitar strap brands compete with Ernie Ball?

Ernie Ball against guitar strap brands worldwide, by month

Share of Search by month for Couch, Fender, D'Addario, Ernie Ball. The figures are in the table below the chart.

View monthly share of search table
MonthCouchFenderD'AddarioErnie BallLevy'sPerri's
Oct 202562.7%28.3%6.9%2.1%0.05%<0.01%
Nov 202562.7%28.3%6.9%2.1%0.05%<0.01%
Dec 202561.7%27.8%8.3%2%0.07%<0.01%
Jan 202666.5%24.4%7.3%1.8%0.04%<0.01%
Feb 202665.3%24.1%8.8%1.8%0.05%<0.01%
Mar 202661.7%27.8%8.3%2%0.05%<0.01%
Apr 202666.3%24.5%7.3%1.8%0.05%<0.01%
May 202662.9%28.4%7%1.7%0.05%<0.01%
Jun 202658.2%32%7.9%1.9%0.05%<0.01%
Jul 202666.3%24.5%7.3%1.8%0.05%<0.01%
Aug 202666.3%24.5%7.3%1.8%0.05%<0.01%
Sep 2026——————

  1. 1.Couch

    66.3%

    Held 1st. 1.2M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Fender

    24.5%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.D'Addario

    7.3%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Ernie Ball

    1.8%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Levy's

    0.05%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Perri's

    <0.01%

    Held 6th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Ernie Ball and its closest rivals

How has branded search demand for Ernie Ball changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ernie Ball worldwide fell from 40.5K to 33.1K.
  • Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar strap brands worldwide held steady, from 2.1% to 1.8%.

How did search popularity change for guitar strap brands worldwide in August 2026?

  1. Estimated monthly branded searches for Perri's worldwide rose 21.4% over 11 measured months, from 140 to 170 in August 2026.

  2. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  3. Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026.

  4. Estimated monthly branded searches for Levy's worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.

Where does Ernie Ball compete?

Ernie Ball is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar strap brands4th of 61.8%Shown above
Guitar pick brands5th of 63.2%Show ranking
Guitar cable brands3rd of 65.2%Show ranking
Guitar slide brands4th of 65.3%Show ranking
Guitar strings3rd of 612.8%Show ranking

How is Ernie Ball measured?

Brandwave collects information about searches that people make online using Ernie Ball’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ernie ball

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How the Brand Demand Index is measured

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