Dean Markley vs Ernie Ball:Which is more popular by branded search?
In August 2026, Ernie Ball had more branded searches than Dean Markley among guitar strings worldwide. Ernie Ball was estimated to have 33.1K branded searches compared to Dean Markley’s 1.6K, and held a 12.8% Share of Search versus Dean Markley’s 0.62%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dean Markley or Ernie Ball?
Compare the guitar strings people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ernie Ball, Dean Markley. The figures are in the table below the chart.
View monthly share of search table
| Month | D'Addario | Martin | Ernie Ball | Elixir Strings | Rotosound | Dean Markley |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.7% | 14.2% | 5.2% | 1% | 0.56% |
| Nov 2025 | 46.7% | 31.3% | 14% | 6.3% | 1% | 0.66% |
| Dec 2025 | 51.7% | 28.4% | 12.7% | 5.7% | 0.91% | 0.6% |
| Jan 2026 | 49.1% | 32.8% | 12.1% | 4.4% | 1.1% | 0.57% |
| Feb 2026 | 56.6% | 25.4% | 11.4% | 5.1% | 1% | 0.55% |
| Mar 2026 | 55.2% | 24.7% | 13.5% | 4.9% | 0.97% | 0.64% |
| Apr 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.62% |
| May 2026 | 51.7% | 28.4% | 12.7% | 5.7% | 0.92% | 0.61% |
| Jun 2026 | 55.2% | 24.7% | 13.5% | 4.9% | 0.98% | 0.65% |
| Jul 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.5% |
| Aug 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the Dean Markley and Ernie Ball comparison changed over the last 12 months?
3 findings
- Ernie Ball was ahead of Dean Markley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dean Markley’s estimated Share of Search among guitar strings worldwide moved from 0.56% to 0.62%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar strings worldwide moved from 14.2% to 12.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for guitar strings worldwide in August 2026?
1 change
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dean Markley’s and Ernie Ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dean Markley
1 branded search term
- dean markley
Ernie Ball
1 branded search term
- ernie ball

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.