Elixir Strings vs Ernie Ball:Which is more popular by branded search?
In August 2026, Ernie Ball had more branded searches than Elixir Strings among guitar strings worldwide. Ernie Ball was estimated to have 33.1K branded searches compared to Elixir Strings’ 12.1K, and held a 12.8% Share of Search versus Elixir Strings’ 4.7%. These are worldwide searches for English-language branded terms.
Follow Elixir Strings vs Ernie Ball and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Elixir Strings or Ernie Ball?
Compare the guitar strings people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ernie Ball, Elixir Strings. The figures are in the table below the chart.
View monthly share of search table
| Month | D'Addario | Martin | Ernie Ball | Elixir Strings | Rotosound | Dean Markley |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.3% | 31.7% | 14.2% | 5.2% | 1% | 0.56% |
| Nov 2025 | 46.7% | 31.3% | 14% | 6.3% | 1% | 0.66% |
| Dec 2025 | 51.7% | 28.4% | 12.7% | 5.7% | 0.91% | 0.6% |
| Jan 2026 | 49.1% | 32.8% | 12.1% | 4.4% | 1.1% | 0.57% |
| Feb 2026 | 56.6% | 25.4% | 11.4% | 5.1% | 1% | 0.55% |
| Mar 2026 | 55.2% | 24.7% | 13.5% | 4.9% | 0.97% | 0.64% |
| Apr 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.62% |
| May 2026 | 51.7% | 28.4% | 12.7% | 5.7% | 0.92% | 0.61% |
| Jun 2026 | 55.2% | 24.7% | 13.5% | 4.9% | 0.98% | 0.65% |
| Jul 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.5% |
| Aug 2026 | 52.2% | 28.6% | 12.8% | 4.7% | 1.1% | 0.62% |
| Sep 2026 | — | — | — | — | — | — |
How has the Elixir Strings and Ernie Ball comparison changed over the last 12 months?
3 findings
- Ernie Ball was ahead of Elixir Strings in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elixir Strings’ estimated Share of Search among guitar strings worldwide moved from 5.2% to 4.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Ernie Ball’s estimated Share of Search among guitar strings worldwide moved from 14.2% to 12.8%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for guitar strings worldwide in August 2026?
2 changes
Elixir Strings’ estimated Share of Search among guitar strings worldwide has lost ground for 3 months in a row, from 5.7% to 4.7% in August 2026.
Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Elixir Strings’ and Ernie Ball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elixir Strings
1 branded search term
- elixir strings
Ernie Ball
1 branded search term
- ernie ball
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.