Brandwave

How popular isD'Addario in search?

In September 2026, there were an estimated 135K branded searches for D'Addario worldwide which held steady over the last 12 months. D'Addario holds 74.9% estimated Share of Search among guitar string brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. D'Addario74.9%
  2. Ernie Ball18.4%
  3. Elixir Strings6.7%
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Which guitar string brands compete with D'Addario?

D'Addario against guitar string brands worldwide, by month

Share of Search by month for D'Addario, Ernie Ball, Elixir Strings. The figures are in the table below the chart.

View monthly share of search table
MonthD'AddarioErnie BallElixir Strings
Oct 202570.9%21.3%7.8%
Nov 202569.7%20.9%9.3%
Dec 202573.8%18.1%8.1%
Jan 202674.9%18.4%6.7%
Feb 202677.5%15.5%7%
Mar 202674.9%18.4%6.7%
Apr 202674.9%18.4%6.7%
May 202673.8%18.1%8.1%
Jun 202674.9%18.4%6.7%
Jul 202674.9%18.4%6.7%
Aug 202674.9%18.4%6.7%
Sep 202674.9%18.4%6.7%

  1. 1.D'Addario

    74.9%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Ernie Ball

    18.4%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Elixir Strings

    6.7%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between D'Addario and its closest rivals

Every comparison with D'Addario

How has branded search demand for D'Addario changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for D'Addario worldwide held steady at 135K.
  • Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar string brands worldwide increased from 70.9% to 74.9%.
  • Across the 12 months ending September 2026, D'Addario’s estimated Share of Search among guitar string brands worldwide peaked at 77.5% in February 2026 and was lowest at 69.7% in November 2025.

How did search popularity change for guitar string brands worldwide in September 2026?

  1. Estimated monthly branded searches for Ernie Ball worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

  2. Estimated monthly branded searches for Elixir Strings worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

Where does D'Addario compete?

D'Addario is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Guitar tuner brands3rd of 79.5%Show ranking
Guitar strap brands2nd of 612.5%Show ranking
Guitar pick brands2nd of 613.3%Show ranking
Guitar capo brands2nd of 613.9%Show ranking
Ukulele accessory brands3rd of 615.1%Show ranking
Reed brands2nd of 536.8%Show ranking
Tuner brands1st of 637.5%Show ranking
Guitar strings1st of 652.2%Show ranking
Violin string brands1st of 672.6%Show ranking
Guitar string brands1st of 374.9%Shown above

How is D'Addario measured?

Brandwave collects information about searches that people make online using D'Addario’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • d'addario

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How the Brand Demand Index is measured

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